Published: 2024-08-01

Pengaruh Harga, Promosi, dan E-Service Quality Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Marketplace Lazada Di Kota Bandung)

DOI: 10.35870/jemsi.v10i4.2659

Sifa Fauziah, Siti Sarah
  • Sifa Fauziah: Universitas Indonesia Membangun , Indonesia . image/svg+xml
  • Siti Sarah: Affiliation name not available , Indonesia
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Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh variabel Harga, Promosi dan E-Service Quality Terhadap Kepuasan Pelanggan marketplace Lazada di Kota Bandung. Hasil dari penelitian ini menunjukan bahwa Harga berpengaruh terhadap Kepuasan Pelanggan secara parsial. Promosi berpengaruh terhadap Kepuasan Pelanggan secara parsial. E-Service Quality tidak berpengaruh terhadap Kepuasan Pelanggan secara parsial. Harga, Promosi, dan E-Service Quality secara bersama-sama berpengaruh positif terhadap Kepuasan Pelanggan.

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Fauziah, S., & Sarah, S. (2024). Pengaruh Harga, Promosi, dan E-Service Quality Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Marketplace Lazada Di Kota Bandung). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(4), 2481-2490. https://doi.org/10.35870/jemsi.v10i4.2659
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 4 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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