Published: 2025-02-01

Pengaruh Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Mixue Ice Cream & Tea Kopo Soetta, Kota Bandung)

DOI: 10.35870/jemsi.v11i1.3671

Sagina Suenti, Siti Sarah
Issue Cover

Downloads

Article Metrics
Share:

Abstract

In today's free market era, marketing is evolving at a rapid pace. Mixue Ice Cream & Tea successfully has many outlets spread across various cities in Indonesia. Mixue came to the attention of researchers, from a survey distributed to 97 people. This study aims to determine the effect of Price, Sales Promotion and Service Quality on Consumer Satisfaction (Study on Mixue Ice Cream & Tea Kopo Soetta Bandung City) with a sample size of 97 respondents. This research method is quantitative based on the philosophy of positivism, data using quantitative or statistical research instruments, with the aim of testing predetermined hypotheses. The results of the study descriptively variable Consumer Satisfaction, Price, Sales Promotion are in the good category while the service quality variable is in the unfavorable category. Partially the effect of price on customer satisfaction has a t-count value of 2.135. So it can be concluded that price has an effect on customer satisfaction. The effect of Sales Promotion on Consumer Satisfaction has a t-count value of 2.403. So it can be concluded that Sales Promotion has no effect on Consumer Satisfaction. The effect of Service Quality on Customer Satisfaction has a t-count value of 1.421. So it can be concluded that Service Quality has no effect on customer satisfaction. simultaneously shows the influence between Price, Sales Promotion, and Service Quality.

Keywords

Price ; Sales Promotion ; Service Quality ; Customer Satisfaction

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Suenti, S., & Sarah, S. (2025). Pengaruh Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Mixue Ice Cream & Tea Kopo Soetta, Kota Bandung). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(1), 389-399. https://doi.org/10.35870/jemsi.v11i1.3671
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 1 (2025)

  • Section: Articles

  • Published: %750 %e, %2025

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies
Sagina Suenti
Google Scholar ResearchGate ORCID

Universitas Indonesia Membangun.

Siti Sarah
Google Scholar ResearchGate ORCID

Universitas Indonesia Membangun.

References
  • Adriansyah, D., & Saputri, M. E. (2020). Pengaruh Promosi Penjualan Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Pengguna Go-Food Di Kota Bandung. Journal of Entrepreneurship, Management and Industry (JEMI), 3(3), 123-128. https://doi.org/10.36782/jemi.v3i3.2109.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Amirudin, A., Anggraini, R. R., & Hermawan, H. (2024). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO UMKM GLOBAL BAKERY PARUNG BOGOR. JURNAL ILMIAH M-PROGRESS, 14(2), 246-254.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ananda, B. P., Syofian, S., & Markoni, M. (2023). Pengaruh Harga, Promosi Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Jasa Ojek Online (Maxim Kota Bengkulu). Bisnis-Net Jurnal Ekonomi Dan Bisnis, 6(2), 370-380. https://doi.org/10.46576/bn.v6i2.3494.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Budiono, A. (2020). Pengaruh kualitas pelayanan, harga, promosi, dan citra merek terhadap kepuasan pelanggan melalui keputusan pembelian. Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi, 17(02), 1-15.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Candra, K., Siregar, R. M., Candra, D., Yonatan, Y., & Ramadani, A. (2024). PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP VOLUME PENJUALAN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI PADA PT OCEAN CENTRA FURNINDO. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 1237-1252.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Chandra, J. (2024). Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna IPhone. Jurnal EMT KITA, 8(3), 1174–1181. https://doi.org/10.35870/emt.v8i3.2737.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Dewa, C. B. (2018). Pengaruh Kualitas Pelayanan dan Promosi Penjualan Jasa Grabcar Terhadap Kepuasan Pelanggan (Studi Kasus Pada Wisatawan di Yogyakarta). Jurnal Perspektif, 16(1), 1-6. https://doi.org/10.31294/jp.v16i1.2347.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Do Rosario Mesquita, F., & Chandra Jaya, R. (2024). Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Dampaknya Terhadap Loyalitas Tais Market Dili. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma), 02, 1–13. https://doi.org/doi.org/jebma.v4n2.4186.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ertanto, B. (2024). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PRODUK WAFER NABATI DI TOKO ZAINA DI SAMPIT. Profit: Jurnal Penerapan Ilmu Manajemen dan Kewirausahaan, 9(2), 175-181.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Iswati, N., & Rustam, T. A. (2022). Pengaruh Potongan Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Guardian Grand. Jurnal Ekuivalensi, 8(1), 68-79. https://doi.org/10.51158/ekuivalensi.v8i1.652.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kusumawardhani, T., Rahula Hananuraga, Sulistyo Budi Utomo, Arvin Hardian, & Yanti Setianti. (2024). Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(5), 3091–3098. https://doi.org/10.35870/jemsi.v10i5.3222.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Muhammad Bayu, Arie Hendra Saputro, & Dadan Abdul Aziz Mubarok. (2024). Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Apotek Mega Bandung. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(3), 1967–1975. https://doi.org/10.35870/jemsi.v10i3.2488.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Naim, I., Nursaadha Rajuddin, W. O., & Azis Muthalib, D. (2023). Pengaruh Harga Dan Promosi Terhadap Kepuasan Konsumen Pada Pt. Nissan Kendari. Ecotechnopreneur : Journal Economics, Technology And Entrepreneur, 2(02),79–89. https://doi.org/10.62668/ecotechnopreneur.v2i02.678.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Nasrul Efendi, Tya Wildana Hapsari Lubis, & Sugianta Ovinus Ginting. (2023). Pengaruh Citra Merek, Promosi, Kualitas Pelayan Dan Store Atmosphere Terhadap Kepuasan Konsumen. Jurnal Ekonomi, 28(2), 197–215. https://doi.org/10.24912/je.v28i2.1626.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Nurhidayanti, N., Haryanti, I., & Ernawati, S. (2024). Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Konsumen Minyak Goreng Bimoli. Indonesian Journal of Multidisciplinary on Social and Technology, 2(3), 46–51. https://doi.org/10.69693/ijmst.v2i3.331.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Pramestidewi, C. A., & Setiawati, T. (2024). PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT ACM MAHADAT TRANS. Jurnal Ekonomi dan Manajemen (JEM), 6(3).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ramadhan, A. I., & Djawoto, D. (2023). Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Dk 26). Jurnal Ilmu dan Riset Manajemen (JIRM), 12(9).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sugiyono, S., & Fauzi, A. (2024). PENGARUH HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN. Jurnal Akuntansi dan Manajemen Bisnis, 4(1), 15-19. https://doi.org/10.56127/jaman.v4i1.1072.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads

Similar Articles

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)