Published: 2025-02-01
Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Konsumen Pengguna Shopee
DOI: 10.35870/jemsi.v11i1.3728
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Abstract
In this modern era, shopping is one of the daily activities carried out by people to meet their needs. By utilizing current technological developments, activities such as shopping through online shops, online shopping can be done using smartphones by visiting marketplaces/other media that can be used as buying and selling transactions. Online buying and selling transactions can be called e-commerce. This study was conducted using a quantitative method with a verification approach. T-test results, the t-value of Product Quality is 2.459, the t-value of Price is 3.719 and the t-value of Service Quality is 5.455 greater than the t table of 1.661, and the significance value of each variable is less than 0.05. It can be concluded that Product Quality has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Price has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Service Quality has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Product Quality, Price and Service Quality have a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users simultaneously.
Keywords
Product Quality ; Price ; Service Quality and Consumer Satisfaction
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 1 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i1.3728
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Athaya Zahara Tabina
Program Studi Manajemen, Universitas Indonesia Membangun, Jalan Soekarno Hatta no 448 Bandung 40226.
Siti Sarah
Program Studi Manajemen, Universitas Indonesia Membangun, Jalan Soekarno Hatta no 448 Bandung 40226.
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