Published: 2025-02-01
Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Mixue Ice Cream & Tea Cabang Caringin Kota Bandung)
DOI: 10.35870/jemsi.v11i1.3670
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Abstract
This study aims to determine and analyze how taste, price, service quality affect customer satisfaction at Mixue Ice Cream & Tea Caringin Branch, Bandung City. Level measurement using quantitative methods with descriptive and verification approaches using a questionnaire as a data collection instrument and distributed to 97 respondents who are consumers of Mixue Ice Cream & Tea Caringin Branch, Bandung City. While the results of Descriptive research indicate that Customer Satisfaction (Y), Taste (X1), Price (X2) and Service Quality (X3) are in the “Good” category. Verificationally, the variable Taste (X1) on Customer Satisfaction (Y) has a significant effect. Furthermore, the variable Price (X2) on Customer Satisfaction (Y) has a significant effect. The variable Service Quality (X3) on Customer Satisfaction (Y) has a significant effect. Finally, the variables Taste (X1), Price (X2), Service Quality (X3) on Customer Satisfaction (Y) have a significant effect and the amount of influence is 52.6%.
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Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 1 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i1.3670
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Ghina Hami Nur Shabrina
Universitas Indonesia Membangun.
Siti Sarah
Universitas Indonesia Membangun.
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