Pengaruh Kepercayaan Konsumen dan Komitmen Konsumen Terhadap Niat Beli Produk Elektronik di Bandung, Jawa Barat

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Published: Jan 1, 2024
DOI: https://doi.org/10.35870/emt.v8i1.1705
Keywords:
Purchase Intention Trust Commitment

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Ayu Anora
Universitas Bumi Persada
Sandi Setiadi
Universitas Linggabuana PGRI Sukabumi
Rizky Maulana
Universitas Linggabuana PGRI Sukabumi
Noornissa Sarah Ginanjar
Universitas Linggabuana PGRI Sukabumi

Abstract

This research aims to investigate the impact of customer trust and commitment on the purchase intentions of consumers regarding electronic products in Bandung, West Java. The respondents for this study consisted of 100 consumers of electronic products in the city of Bandung, West Java, selected through convenience sampling. The analytical model employed in this research is multiple linear regression. The findings of the regression analysis reveal a positive influence of both trust and commitment on the purchase intentions of consumers of electronic products in the city of Bandung, West Java. Moreover, it is observed that both trust and commitment significantly contribute to purchase intentions individually, with a significance level of α= 0.05.

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How to Cite
Anora, A., Setiadi, S., Maulana, R., & Ginanjar, N. S. (2024). Pengaruh Kepercayaan Konsumen dan Komitmen Konsumen Terhadap Niat Beli Produk Elektronik di Bandung, Jawa Barat. Jurnal EMT KITA, 8(1), 9–17. https://doi.org/10.35870/emt.v8i1.1705
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Vol. 8 No. 1 (2024): JANUARY
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Articles
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Author Biographies

Ayu Anora, Universitas Bumi Persada

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bumi Persada, Kota Lhokseumawe, Provinsi Aceh, Indonesia

Sandi Setiadi, Universitas Linggabuana PGRI Sukabumi

Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia

Rizky Maulana, Universitas Linggabuana PGRI Sukabumi

Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia

Noornissa Sarah Ginanjar, Universitas Linggabuana PGRI Sukabumi

Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia

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