Jurnal EMT KITA

Pengaruh Kualitas Kerja dan Efektivitas Kerja Terhadap Produktivitas Kerja yang di Moderasi oleh Motivasi Kerja Pada Dinas Perindustrian Perdagangan Koperasi dan Usaha Kecil Kota Lhokseumawe

Surya Darni, Sutan Febriansyah — Mon, 01 Apr 2024 00:00:00 +0700

The advancing times exert pressure on organizations to encourage and manage their human resources (HR) effectively since HR serves as the fundamental asset for an organization to achieve its objectives. Managing HR is an obligation that organizations must undertake, led by their leaders, to reach their goals and targets. This research is a quantitative study aimed at investigating whether job quality and work effectiveness influence job productivity, moderated by work motivation. The study's population consists of all employees of the Department of Industry, Trade, Cooperatives, and Small Businesses of Lhokseumawe City, totaling 61 individuals. The sampling technique employed was saturation sampling. Both primary and secondary data were used in this study. Data collection utilized a questionnaire technique, involving direct questioning of the respondents who served as the study's sample. Data analysis was conducted using the Multiple Regression Analysis (MRA) approach. The research findings indicate that job quality does not affect job productivity, while work effectiveness can influence job productivity. However, work motivation was found to be unable to moderate the relationship between job quality and work effectiveness on job productivity.

Pengaruh Kualitas Produk, Fitur Produk dan Promosi Terhadap Keputusan Pembelian Daihatsu Gran Max dengan Brand Image Sebagai Variabel Moderasi

Mumuh Muharom, Iis Anisa Yulia, Agus Prana Mulia — Mon, 01 Apr 2024 00:00:00 +0700

This research aims to analyze the influence of product quality, product features and promotion on purchasing decisions for the Daihatsu Gran Max with brand image as a moderating variable. The sample used in this research was 200 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Product Quality has a significant influence on Purchasing Decisions, Product Features have a significant influence on Purchasing Decisions and Promotion has a significant influence on Purchasing Decisions, Brand Image can moderate the influence of Product Quality, Product Features and Promotion on Purchasing Decisions.

Pengaruh Financial Self Efficacy dan Financial Knowledge Terhadap Pengelolaan Keuangan Pribadi Mahasiswa S-1 Akuntansi

Nelli Novyarni, Destria Ayu Atikah, Reni Harni, Krisnando — Mon, 01 Apr 2024 00:00:00 +0700

Personal financial management is something that is important for all groups, one of which is students. Students are always identified with an up-to-date attitude to meet primary and secondary needs. This needs to be implemented to avoid failure in managing personal finances by applying Financial Knowledge. This research aims to determine the influence of financial self-efficacy and Financial Knowledge on the personal financial management of Bachelor of Accounting students. This research uses descriptive research in the form of qualitative data which is quantified using a Likert scale. The data used in this research is primary data and secondary data. The data collection technique used was through distributing questionnaires in the form of Google Forms. The data analysis method used is classical assumption testing, multiple linear regression analysis testing and hypothesis testing. The research results from data processed using SPSS Version 26 statistical calculations, found that financial self-efficacy has a significant effect on personal financial management with a significance value of 0.040 < 0.05. Financial Knowledge has a significant effect on personal financial management with a significance value of 0.007 <0.05 and simultaneously states that financial self-efficacy and Financial Knowledge simultaneously have an effect on personal financial management. Based on the research findings, it can be stated that personal financial management for Bachelor of Accounting students in fulfilling primary and secondary needs is very important

Inflasi dan Realisasi Pembiayaan Kepemilikan Rumah pada Bank Umum Syariah di Indonesia: Peran Pandemi Covid-19 Sebagai Pemoderasi

Muhammad Arifin, Khairul Amri — Mon, 01 Apr 2024 00:00:00 +0700

This study aims to estimate the realization of home ownership financing at Islamic commercial banks in Indonesia. Yield rate, inflation, and the Covid-19 pandemic are operationalized as predictor variables. In addition, the pandemic is also positioned as a moderating variable between the financing and yield rate, and inflation. Using monthly data for the period June 2014-February 2021, the analytical model used is multiple regression and moderated regression analysis (MRA). The study found that the yield rate and inflation had a negative and significant effect on the financing of home ownership. In contrast, the COVID-19 pandemic has no effect on financing, but this pandemic weakens the negative effect of inflation on home ownership financing

Pengaruh Celebirty Endorser, Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian dengan Lokasi Sebagai Variabel Moderasi (Studi Empiris pada Ayam Geprek Bensu di Kota Depok)

Mario Ferdianto, Isbandriyati Mutmainah, Iis Anisa Yulia — Mon, 01 Apr 2024 00:00:00 +0700

This research aims to determine respondents' perceptions regarding Celebrity Endorsers, Word Of Mouth, brand image, purchasing decisions and location and to test the influence of Celebrity Endorser, Word Of Mouth and Brand Image on Purchasing Decisions with Location as a Moderating Variable. The sample used in this research was all Geprek Bensu Chicken consumers in Depok City using 152 respondents. Data was collected using the Non-Probability Sampling method, namely Saturated Sampling (census) and hypothesis testing using multiple linear regression methods and Moderated Regression Analysis (MRA). The results of this research show that Celebrity Endorsers, Word Of Mouth and brand image partially have a positive and significant effect on purchasing decisions. The test results with MRA show that the location variable is able to moderate the influence of Celebrity Endorsers, Word Of Mouth and brand image on purchasing decisions for Ayam Geprek Bensu. The results of the F test show that Celebrity Endorsers, Word Of Mouth and brand image simultaneously have a positive and significant influence on purchasing decisions for Ayam Geprek Bensu

The Influence of Work Environment, Work Experience and Work Discipline on The Performance of Tanjungbalai City Education Service Employees

Mon, 01 Apr 2024 00:00:00 +0700

The purpose of this study is to investigate how the work environment, work experience, and work discipline of Tanjungbalai City Education Service employees impact performance. The exploration strategy utilized was a study by dispersing polls to representatives of the Tanjungbalai City Instruction Office. The employees of the Education Department were chosen at random to be included in the research sample. An information examination was completed utilizing relapse procedures to evaluate the connection between free factors (workplace, work insight and work discipline) and the dependent variable (representative execution). The consequences of the examination show that the workplace decidedly affects the presentation of Tanjungbalai City Training Division representatives. Work experience likewise makes a positive commitment to further developing representative execution. Work discipline was likewise found to significantly affect representative execution. In general, these three free factors affect the presentation of Tanjungbalai City Schooling Office representatives. The consequences of this examination can add to the administration of the Training Division in further developing representative execution by focusing harder on and upgrading the workplace, giving decent work insight, and further developing representative work discipline. The ramifications of this examination can likewise be a reason for further developing HR strategies and practices in comparable organizations.

The Influence of Organizational Culture Factors on Improving the Performance of Dairi Regency KPU Members

Mon, 01 Apr 2024 00:00:00 +0700

This research aims to identify and analyze the influence of organizational culture factors on improving the performance of members of the Dairi Regency General Election Commission (KPU). This research method uses a quantitative approach by distributing questionnaires to members of the Dairi Regency KPU as respondents. The research results show that organizational culture factors, such as shared values, norms, and symbols contained in the KPU work environment, have a significant positive influence on the performance of KPU members. The organization's success in creating an inclusive, transparent, and public service-oriented culture plays a key role in increasing the effectiveness and efficiency of the general election process in Dairi Regency. Understanding and implementing organizational values, such as integrity, professionalism, and active participation in the decision-making process, forms the basis of a positive organizational culture. Norms that support teamwork, fairness, and accountability also make a significant contribution to the performance of KPU members. This research provides recommendations to the Dairi Regency KPU to strengthen and maintain a positive organizational culture. Increasing understanding of shared values, increasing member participation, and implementing norms that support effective and transparent work are expected to improve the KPU's performance and the quality of general elections in the region. The implications of this research can also be applied to similar institutions to strengthen aspects of organizational culture to achieve better organizational goals