Vol. 3 No. 2 (2023): July - December 2023

Table of Contents

DOI: https://doi.org/10.35870/ijmsit.v3i2

Published: 2023-07-24

Articles

Concept Analysis of Web And Mobile Based Company Management Information System (Shopee E-Commerce Company Case Study)

Fenty Fauziah(1)
(1) Universitas Muhammadiyah Kalimantan Timur, Indonesia
Pages: 153-156
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1382

The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember

Deddy Dwi Purnomo(1), Anindya Restu Permana(2), Dedy Irawan(3), Nurul Qomariah(4)
(1) Universitas Muhammadiyah Jember, Indonesia
(2) Universitas Muhammadiyah Jember, Indonesia
(3) Universitas Muhammadiyah Jember, Indonesia
(4) Universitas Muhammadiyah Jember, Indonesia
Pages: 157-164
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1309

Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel

Satrio Sudarso(1)
(1) University of Muhammadiyah Sidoarjo, Indonesia
Pages: 165-174
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1411

Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City

Ega Nurhaidah Sari(1), Doni Dirgantara Asikin(2)
(1) Pasim National University, Indonesia
(2) Pasim National University, Indonesia
Pages: 175-184
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1448

Analysis of the Influence of Financial Literacy Determinants on Undergraduate Students in Yogyakarta

Gita Sastri(1), Katiya Nahda(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 185-194
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1479

Unravelling Determinant Factors That Drive The Effectiveness of Compensation Practice (Qualitative Study at Banaran 9 Resto Coffee and Tea)

Mirzam Heryadarma(1), Handrio Adhi Pradana(2), Fereshti Nurdiana Dihan(3)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
(3) Universitas Islam Indonesia, Indonesia
Pages: 195-204
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1439

Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors

Ahmad Rizani(1), Rizky Zakariyya Rasyad(2), Lina Budiarti(3), Upik Sri Sulistyawati(4)
(1) Universitas Palangkaraya, Indonesia
(2) STMIK Widya Cipta Dharma, Indonesia
(3) Universitas Muhammadiyah Pontianak, Indonesia
(4) Institut Teknologi dan Bisnis Muhammadiyah Bali, Indonesia
Pages: 205-216
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1471

Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Seno Hadi Saputro(1), Arninda(2), Ferdy Firmansyah(3), Munawir(4)
(1) ISB Atma Luhur, Indonesia
(2) Universitas Muhammadiyah Pontianak, Indonesia
(3) Universitas Muhammadiyah Pontianak, Indonesia
(4) Institut Teknologi dan Bisnis Muhammadiyah Bali, Indonesia
Pages: 217-225
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1491

The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods

Muhammad Fuad(1), Darusman Darusman(2), Fita Kurniasari(3), Mahardika Agung Madepo(4)
(1) Universitas Samudra, Indonesia
(2) Universitas Muhammadiyah Pontianak, Indonesia
(3) Universitas Muhammadiyah Pontianak, Indonesia
(4) Universitas Muhammadiyah Pontianak, Indonesia
Pages: 226-236
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1493

The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Fariz Irfandi(1), Agus Abdurrahman(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 237-244
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1534

Consumer Behavior in Omnichannel Retail

Aulia Uswatun Khasanah(1), Ilham Karin Rizkiawan(2), Fahman Hadi Utomo(3), Uli Yuniarti(4), Multi Sari Dewi(5)
(1) Universitas 'Aisyiyah Surakarta, Indonesia
(2) Universitas 'Aisyiyah Surakarta, Indonesia
(3) Universitas 'Aisyiyah Surakarta, Indonesia
(4) Universitas 'Aisyiyah Surakarta, Indonesia
(5) Universitas 'Aisyiyah Surakarta, Indonesia
Pages: 245-249
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1541

Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method

Yanuar Wibawadi(1), Istyakara Muslichah(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 250-260
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1596

Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Jauhari Arief Bustaman(1), Anas Hidayat(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 261-265
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1643

A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers

Galih Pratama(1), Erlita Ridanasti(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 266-279
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1820

The Effect of Job Satisfaction, Organizational Commitment on Turnover Intention and Employee Performance At PT JJ Gloves Indo Company

Adiyono M(1), M. Farid Wajdi(2), Jati Waskito(3), Anton Agus Setyawan(4)
(1) Muhammadiyah University of Surakarta, Indonesia
(2) Muhammadiyah University of Surakarta, Indonesia
(3) Muhammadiyah University of Surakarta, Indonesia
(4) Muhammadiyah University of Surakarta, Indonesia
Pages: 280-292
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1848

The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1

Rahmad Setia Budi(1), Edy Purwo Saputro(2), Yusuf Alam R(3)
(1) Universitas Muhammadiyah Surakarta, Indonesia
(2) Universitas Muhammadiyah Surakarta, Indonesia
(3) Universitas Muhammadiyah Surakarta, Indonesia
Pages: 293-302
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1874

The Influence of Empowering Leadership and Compensation System Mediated by Employee Intrinsic Motivation on Turnover Intention at PT IMIP Bahadopi Regency Central Sulawesi

Ririn Ayuandira(1), Kussudyarsana(2), Jati Waskito(3), Farid Wajdi(4)
(1) Universitas Muhammadiyah Surakarta, Indonesia
(2) Universitas Muhammadiyah Surakarta, Indonesia
(3) Universitas Muhammadiyah Surakarta, Indonesia
(4) Universitas Muhammadiyah Surakarta, Indonesia
Pages: 303-311
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1752

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users)

Asep Agung Prastio(1), Erlita Ridanasti(2)
(1) Universitas Islam Indonesia, Indonesia
(2) Universitas Islam Indonesia, Indonesia
Pages: 312-321
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1875

Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Zaleha Trihandayani(1), Fadhil Yamaly(2), Ahmad Dzaky Fawwaz(3)
(1) Muhammadiyah University Palembang, Indonesia
(2) Muhammadiyah University Palembang, Indonesia
(3) Muhammadiyah University Palembang, Indonesia
Pages: 322-329
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1837

Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Sutomo(1)
(1) Universitas Tangerang Raya, Indonesia
Pages: 330-338
PDF DOIDOI: https://doi.org/10.35870/ijmsit.v3i2.1603