Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

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Published: Oct 30, 2023
DOI: https://doi.org/10.35870/ijmsit.v3i2.1643
Keywords:
Place Placement Price Product Promotion Segmentation Targeting

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Jauhari Arief Bustaman
Universitas Islam Indonesia
Anas Hidayat
Universitas Islam Indonesia

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.

Article Details

How to Cite
Arief Bustaman, J., & Hidayat, A. (2023). Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya. International Journal of Management Science and Information Technology, 3(2), 261–265. https://doi.org/10.35870/ijmsit.v3i2.1643
Issue
Vol. 3 No. 2 (2023): July - December 2023
Section
Articles
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Author Biographies

Jauhari Arief Bustaman, Universitas Islam Indonesia

Department of Management, Faculty of Business and Economics

Anas Hidayat, Universitas Islam Indonesia

Department of Management, Faculty of Business and Economics

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