Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors

DOI:

https://doi.org/10.35870/ijmsit.v3i2.1643

Keywords:

Place, Placement, Price, Product, Promotion, Segmentation, Targeting

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.

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Author Biographies

  • Jauhari Arief Bustaman, Islamic University of Indonesia

    Department of Management, Faculty of Business and Economics

  • Anas Hidayat, Islamic University of Indonesia

    Department of Management, Faculty of Business and Economics

References

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Published

2023-10-30

Issue

Vol. 3 No. 2 (2023): July - December 2023

Section

Articles

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How to Cite

Arief Bustaman, J., & Hidayat, A. (2023). Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya. International Journal of Management Science and Information Technology, 3(2), 261-265. https://doi.org/10.35870/ijmsit.v3i2.1643

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