International Journal of Management Science and Information Technology

Regression and Correlation Analysis in Assessing Factors Influencing Customer Satisfaction in the Healthcare Sector

Welly Surjono — Wed, 15 Jan 2025 00:00:00 +0700

This study uses regression and correlation analysis to evaluate the factors influencing customer satisfaction in the healthcare sector. The primary focus is on three key variables: service quality, medical staff competence, and facility availability. Service quality encompasses various dimensions, including reliability, responsiveness, assurance, empathy, and tangible aspects, collectively shaping patients' perceptions of the services received. The results reveal that service quality exerts the most significant influence on customer satisfaction, as evidenced by a high regression coefficient, underscoring the importance of these dimensions in enhancing satisfaction levels. Medical staff competence is also critical to customer satisfaction, although its impact is less pronounced than service quality. Competence includes medical knowledge, clinical skills, and effective communication with patients.

Meanwhile, facility availability demonstrates a weaker correlation with customer satisfaction, though it remains a relevant aspect of healthcare services. These findings offer strategic insights for hospital and clinic management in designing and implementing policies to improve customer satisfaction. By prioritizing enhancements in service quality and medical staff competence, along with maintaining adequate facilities, healthcare institutions can achieve higher customer satisfaction levels and sustain service quality over time.

Transformation of Human Resource Management to Increase Work Process Efficiency at Indonesian Quarantine Agency (A Study on The Implementation of Lean Management in Human Resource Management)

Suwarno Tri Widodo, Lijan Poltak Sinambela — Tue, 21 Jan 2025 00:00:00 +0700

The field of Human Resource Management (HRM) in an organization aims to ensure that the organization achieves its established objectives by involving skilled and capable employees. One of the primary challenges faced is creating efficiency in work processes without compromising service quality. In the context of HRM, common issues include inadequate use of modern technology, complex procedures, resistance to change, and suboptimal interdepartmental collaboration. The transformation of HRM at the Indonesian Quarantine Agency through the application of lean management has become a strategic step to enhance work process efficiency and effectiveness. In this context, HRM plays a crucial role in achieving organizational goals by engaging skilled and capable employees. However, challenges such as bureaucratic procedures, resistance to change, and insufficient use of technology remain prevalent. This research employs the Soft Systems Methodology (SSM) approach to identify problems and formulate solutions. The results show that lean management implementation can reduce waste, increase added value, and optimize workflows. Through AHP analysis, it was found that the commitment of top and middle management, along with active employee involvement, are key factors for the successful implementation of lean management. Additionally, proper training on the concepts and techniques of lean management is prioritized to ensure the success of this transformation. Consequently, this study provides strategic recommendations to enhance productivity and service quality at the Indonesian Quarantine Agency while contributing theoretically to the development of HRM in the public sector.

Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Akhmad Alfaraby, Lijan Poltak Sinambela — Tue, 21 Jan 2025 00:00:00 +0700

Human capital is a key resource that plays an important role in organisational performance. Research shows a positive relationship between human capital and organisational performance, such as higher productivity and improved financial performance. Human capital also contributes to competitive advantage, by emphasising the importance of internal resources in organisational strategy. Integrating human capital with organisational strategy through appropriate governance policies and practices can improve individual and organisational performance, and build sustainable competitive advantage. Organisational performance is measured through three dimensions: market, operational and financial performance. Human capital management, rooted in a resource-based view, emphasises the importance of building and managing human capital as a valuable asset. Effective human capital management practices can create knowledge, skills and culture that are difficult to replicate, thus supporting the achievement of organisational goals. In the context of digitalisation, new challenges arise in managing human capital, including the need to change ways of working and upskill employees. Therefore, human capital strategies should focus on employee development, performance management, employee relations, and well-being. As such, human capital management acts as a strategic partner in achieving organisational sustainability and competitiveness in the digital age. Effective integration between human capital strategy and business objectives is key to facing challenges and capitalising on opportunities.

The Effect of Performance-Based Budget Management on The Achievement of Strategic Planning Targets at The Indonesian Quarantine Agency

Disti Paremono Priatsaleh, Lijan Poltak Sinambela — Tue, 21 Jan 2025 00:00:00 +0700

Law No. 17 of 2003 on State Finance introduced a performance-based budgeting approach to improve the efficiency, effectiveness, and transparency of public budget management. The Indonesian Quarantine Agency (BARANTIN) as a government institution has adopted this approach, but still faces obstacles in realizing the budget and achieving optimal performance targets. Uneven budget absorption every quarter and accumulating at the end of the year is the main challenge that hinders the maximum function of the State Revenue and Expenditure Budget (APBN). This study uses a descriptive method with a qualitative approach to analyze the role of performance-based budgeting in increasing the achievement of strategic targets in BARANTIN. Data were collected through observation, interviews, and literature studies, then analyzed descriptively. The results of the study are expected to provide recommendations for BARANTIN in optimizing the achievement of performance targets in accordance with strategic planning.

The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Apris Beniawan, Lijan Poltak Sinambela — Tue, 21 Jan 2025 00:00:00 +0700

Effective performance management is a key factor in achieving organizational goals, including in the context of animal, fish, and plant quarantine services. This study aims to explore the relationship between performance management and the quality of quarantine services, focusing on relevant challenges and improvement strategies. A qualitative descriptive research method was used to collect data through observations, interviews, and documentation at the Indonesian Quarantine Agency office. The results show that integrated performance management can improve the effectiveness and efficiency of services, although challenges remain, such as limited infrastructure, competency gaps in human resources, and bureaucratic complexity. The implementation of digital technology and human resources training are important strategies to enhance service quality. In addition, collaboration with stakeholders and the adoption of global best practices can strengthen Indonesia's position in international trade. This study provides policy recommendations to improve performance management and quarantine service quality, expected to have significant social and economic impacts on the agriculture, fisheries, and forestry sectors in Indonesia.

The Effect of Work-Life Balance On Job Satisfaction and Productivity in The General and Financial Bureau of The Indonesian Quarantine Agency

Acang Nurhasan, Lijan Poltak Sinambela — Tue, 21 Jan 2025 00:00:00 +0700

Human Resources (HR) are a critical asset for companies, playing an active role in driving, thinking, and planning to achieve organizational goals. The balance between life as a worker and as an individual (Work-Life Balance, WLB) is a fundamental aspect that companies must consider as a determinant for regulation. Employee job satisfaction significantly contributes to productivity, with satisfied employees tending to be more productive. This study aims to analyze the influence of Work-Life Balance (WLB) on employee satisfaction and productivity in the General Affairs and Finance Bureau of the Indonesian Agricultural Quarantine Agency. The research employs a descriptive quantitative method with a causal associative approach, involving 20 employees as samples. Data were collected using validated and reliable questionnaires and processed using the SmartPLS software. The analysis results show that WLB has a significant positive impact on employee satisfaction and productivity, with a p-value of < 0.05. Based on the t-statistic values, WLB has a stronger influence on productivity compared to satisfaction. Employees who can balance work demands and personal life demonstrate higher levels of satisfaction and productivity. These findings highlight the importance of managing WLB within organizational policies to enhance employee performance. The practical implications of this study suggest the need for policies such as flexible working schedules and time management training to support employee well-being and productivity.

Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Yuli Alam, Siti Nur Azizah, Caroline — Thu, 30 Jan 2025 00:00:00 +0700

Digital transformation in the banking sector has become a fundamental phenomenon, fundamentally changing how banks operate and interact with customers. The adoption of digital technologies across various operational aspects of banks, from internal processes to customer services, has the potential to improve efficiency and deliver a better customer experience. The primary objective of this study is to analyze the impact of digital transformation on operational efficiency and the enhancement of service quality in the banking sector. This research also focuses on identifying the challenges and opportunities banks face during digitization. In their pursuit of greater efficiency, banks are integrating various technologies such as process automation, big data, artificial intelligence (AI), and cloud-based systems to replace previously used manual methods. This reduces operational costs and improves speed, accuracy, and consistency in service delivery. However, implementing these technologies requires adequate infrastructure readiness, skilled human resources, and a shift in organizational culture to support adopting new technologies. This study reveals that banks implementing digital transformation can experience increased productivity and competitiveness. However, challenges related to initial investments, resistance to change, and the management of technological risks remain significant barriers that must be addressed. The research offers valuable insights for banks planning digital transformation and stakeholders developing technology-driven banking policies.

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Rachmiani, Naufal Haidar Ahmada, Darusman — Thu, 30 Jan 2025 00:00:00 +0700

This study aims to analyze the impact of digital technology on marketing strategy development and its effect on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In an era of rapid digitalization, adopting digital technology has become a crucial factor in enhancing the competitiveness of MSMEs. The research utilizes a quantitative approach with a survey design, where data was collected through questionnaires distributed to 100 MSME entrepreneurs who have integrated digital technology into their marketing strategies. The findings indicate that using social media and e-commerce platforms significantly contributes to increased brand awareness, sales, and customer loyalty for MSMEs. Approximately 68% of respondents reported a sales boost after utilizing digital platforms, while more than 60% noted enhanced brand visibility. On the other hand, despite the great potential of SEO and email marketing to improve competitiveness, the application of these strategies remains limited. Multiple linear regression analysis suggests that the more intensively digital technology is used, the greater the competitiveness of MSME products in an increasingly competitive market. These findings emphasize the importance of integrating digital technology into MSME marketing strategies to strengthen their position in domestic and global markets. Therefore, MSME entrepreneurs are encouraged to expand their understanding and implementation of additional digital marketing strategies and seek more significant support from the government and related institutions.

Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Aat Ruchiat Nugraha, Diah Fatma Sjoraida — Thu, 30 Jan 2025 00:00:00 +0700

This study analyses the impact of brand positioning strategy and consumer knowledge on brand attitude and purchase decisions. In today’s highly competitive business environment, companies must develop effective marketing strategies to influence consumer attitudes towards brands, ultimately affecting their purchase decisions. Two key factors in this process are precise brand positioning and consumer knowledge of the brands and products they choose. This research employs a quantitative approach with path analysis to identify direct and indirect effects among these variables. Primary data were collected through an online survey distributed to 250 respondents who had purchased electronic products in Indonesia within the past six months. The results of multiple regression analysis indicate that brand positioning (β = 0.52) and consumer knowledge (β = 0.41) significantly influence brand attitude. Additionally, brand attitude significantly affected purchase decisions (β = 0.65). Mediation tests further reveal that brand attitude mediates between brand positioning, consumer knowledge, and purchase decisions. These findings provide valuable insights for companies to design more effective marketing strategies by strengthening brand positioning and enhancing consumer knowledge, ultimately positively impacting purchase decisions. Firms must ensure that these three elements—precise brand positioning, in-depth consumer knowledge, and a positive brand attitude—are well-integrated into their marketing strategies to achieve optimal outcomes.

Investigation of Financial Performance by Non-Financial Factors of State Hospital at Semarang

Mon, 03 Feb 2025 00:00:00 +0700

Generally financial performance research based on financial tools analyzes, and were rare using other tools. This study uses a quantitative research design to systematically analyze the impact of non-financial performance, financial applications, workload, education and training, and employee workload on the financial performance of Government Hospitals. This study used a sample of 62 government hospital employees. The data were collected through surveys and structured questionnaires, which will be statistically analyzed to identify correlations and cause-and-effect relationships among variables. The predictive value obtained from the data analysis in this study was greater than 0.00-0.05, confirming the accuracy of the research model. This indicates that the effective use of financial apps helps hospitals improve their financial performance, which is its path coefficient about 0,650. It can ultimately support the achievement of set targets and financial goals. Education and training are path coefficient about 0,380 have a significant positive effect on financial performance. These findings further support the evidence that investing in employee training is crucial for improving financial performances, especially in hospitals.

The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani — Mon, 10 Feb 2025 00:00:00 +0700

Research showed determine the effect while product high quality and brand image by good customer loyalty through satisfy with Honda brand automatic motorcycles Palembang City. Condition this research have associative type. The variables used are product quality, good brand image, consumer satisfaction and consumer loyalty. A sample of 100 people was select to accidental sample. Data in reseach used is primary data and make a questionare data wich collectif method. Data when analysis technique is method modeling structural equation (SEM) with the Lisrel Program Application. The results in this research of indicate this study are: Product have quality and showed image brand have a value of positif and effect significant to customer satisfaction. Product quality and brand image have a positif and effect of significant on costumer loyalty. Satisfaction has customer no effect significant to customers make the loyalties. Meanwhile, consumer satisfaction strengthens the influence by high product make the quality have brand image costumer loyalty.

The Effect of Financial Ratios and Company Size on Stock Price (Empirical Study on Jakarta Islamic Index 70)

Hani Lutpiah Sungkar, Suryo Budi Santoso, Wida Purwidianti, Eko Hariyanto — Tue, 11 Feb 2025 00:00:00 +0700

This study aims to find empirical evidence regarding the effect of several financial ratios, the population in this study are companies listed in the Jakarta Islamic Index 70 (JII70) index during the 2021-2023 period. The method used is quantitative with data analysis using multiple linear regression. The research sample was obtained from the IDX database and selected using the purposive sampling method with a total eligible sample of 43 companies for three years, resulting in 129 data. The results showed that Earning Per Share (X1), Return on Eqity (X2) and Price to Earnings Ratio (X4) had a positive and significant effect on stock price, Firm Size (X6) had a negative effect on stock price, but the variables Net Profit Margin (X3), Debt to Equity Ratio (X5) had no effect on Stock Price (Y).

Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan — Tue, 11 Feb 2025 00:00:00 +0700

This study aims to explore the factors that influence customer satisfaction and loyalty as key elements for business sustainability in the modern era. The research employs a quantitative approach with a causal-explanatory survey design involving 200 respondents who are active customers of a company. The independent variables analyzed include product quality, price, customer service, innovation, and loyalty programs, with customer satisfaction and loyalty serving as the dependent variables. Data was analyzed using multiple linear regression to assess the impact of each independent variable on the dependent variables, alongside validity, reliability, and classical assumption tests to ensure model validity. The results show that all independent variables have a positive and significant effect on customer satisfaction and loyalty. Product quality is the most dominant factor (β = 0.46, p = 0.000), followed by customer service (β = 0.33, p = 0.000), innovation (β = 0.21, p = 0.001), loyalty programs (β = 0.18, p = 0.002), and price (β = 0.14, p = 0.007). Additionally, customer satisfaction was found to have a significant relationship with customer loyalty (β = 0.68, p = 0.000). These findings suggest that increasing satisfaction directly contributes to customer loyalty, which has implications for business sustainability. The study recommends that companies focus on improving product quality, innovation, customer service, and loyalty programs to enhance customer satisfaction and loyalty. Competitive pricing strategies should also be optimized to attract a broader market segment. In conclusion, understanding and managing these factors can support business sustainability in an increasingly competitive environment.

The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Nugraha Rasyid, Goso, Muhammad Ikbal — Wed, 12 Feb 2025 00:00:00 +0700

This study was conducted to determine the effect of financial technology and financial literacy on the financial behavior of the Sukamaju village community. Data were collected by distributing questionnaires through Google Form media using a Likert scale. was the population in this study millennial generation aged 19-39 years. The variables used in this study were financial technology and financial literacy as independent variables and financial behavior as the dependent variable. This study approach by uses a quantitative collecting primary data. The sampling technique used in this study used the Slovin formula with a 10% margin of error so. that the number of samples determined was 100 respondents The data analysis technique used was to test the quality of primary data with validity and reliability tests, followed by multiple linear regression analysis with determination coefficient tests, partial and simultaneous significant tests using SPSS 25. Based on financial behavior the financial literacy results, partially affects financial behavior, simultaneously financial technology and financial literacy affect the financial of the analysis and discussion using multiple linear regression, it was concluded that partially financial technology affects behavior of the millennial generation of Sukamaju village.

The Effect of Transformational Leadership Style on Employee Performance Through Employee Engagement as An Intervening Variable in The Indonesian Quarantine Agency

Edi Sugiono, Suwarno Tri Widodo — Fri, 14 Feb 2025 00:00:00 +0700

Human resources are a crucial asset for any organization, with employee performance playing a key role in achieving organizational objectives. Leadership, particularly transformational leadership, is one of the significant factors influencing employee performance as it enhances work motivation. Additionally, organizational commitment and employee engagement are essential elements that contribute to improving employee performance. Employee engagement serves as an intervening variable that mediates the relationship between transformational leadership and employee performance. The study employs a quantitative method with an associative approach to determine the relationship between these variables. Data collection was conducted using questionnaires, and the analysis was performed with SmartPLS software. The variables in this study include transformational leadership as the independent variable, employee engagement as the intervening variable, and employee performance as the dependent variable. The validity test results indicate that all items meet the required validity standards, while the reliability test results show that all variables have Cronbach's Alpha values above 0.6, indicating reliable measurements. Furthermore, transformational leadership also significantly enhances employee engagement, which, in turn, positively affects employee performance. Employee engagement is confirmed to be a mediating variable that strengthens the link between transformational leadership and employee performance. These findings align with the theory that transformational leaders can boost employee engagement by fostering an inspiring work environment, building trust, and promoting innovation.

Study Of Financial Ratios and Market Performance in Idx High Dividend 20 Companies: Dividend Payout Ratio as An Intervening Variable

Edi Sugiono, Disti Paremono Priatsaleh — Fri, 14 Feb 2025 00:00:00 +0700

This study aims to examine the impact of profitability, liquidity, and leverage on firm value, using the dividend payout ratio as an intervening variable in companies listed in the IDX High Dividend 20 index for the 2021-2023 period. Evaluating a company's performance is crucial for investors when assessing stock growth and overall company value. Profitability, liquidity, and leverage serve as the primary indicators in this research to determine firm value. The study employs a quantitative approach with secondary data obtained from the financial statements of companies listed on the Indonesia Stock Exchange (IDX). The research sample consists of companies included in the IDX High Dividend 20 index for the 2021-2023 period, with complete data on profitability ratio (ROA), liquidity (CR), leverage (DER), dividend payout ratio (DPR), and firm value (PBV). The findings indicate that high profitability enhances firm value by signaling positive prospects to investors, although its effect in this study is not significant. Liquidity has a positive and significant impact on firm value, reflecting that companies with higher liquidity are more trusted by investors due to their ability to meet short-term obligations. Leverage also influences firm value, particularly when companies use debt for profitable expansion. However, excessive debt usage increases the risk of financial distress. Moreover, dividend policy does not affect firm value, suggesting that investors prioritize capital gains over dividends. Profitability does not influence dividend policy, while liquidity shows a negative but insignificant relationship with it. Conversely, leverage affects dividend policy, indicating that higher debt levels have a significant impact on dividend distribution decisions.

Analysis of Village Fund Use in Improving Community Welfare in Baebunta District North Luwu Regency

Ardian Kelana, Ketut Patra, Muh. Ikbal — Sat, 15 Feb 2025 00:00:00 +0700

This study aims to determine and explain the influence of the use of village funds in improving community welfare in Baebunta District, North Luwu Regency. This study uses a descriptive quantitative approach using a questionnaire instrument for data collection. The population in this study was 150 Heads of Families with 5 villages determining the sample using the slovin formula so that the number of samples was 109 Heads of Families. The results of partial testing produced the variable of the influence of village funds having a significant influence on community welfare, thus it was concluded that the use of village funds in Baebunta District, North Luwu Regency greatly improved the welfare of its people.

The Impact of Work-Life Balance on Turnover Intention with Burnout as An Intervening Variable in The Indonesian Quarantine Agency

Edi Sugiono, Apris Beniawan — Sun, 16 Feb 2025 00:00:00 +0700

Human resources are a crucial element in a company's success in achieving its goals and objectives. Employees, as the company’s assets, play an important role in realizing the company's vision, mission, and strategies. Therefore, employee welfare needs to be addressed to ensure optimal performance quality and reduce high turnover rates. Turnover, or employee attrition, is a serious challenge for companies, especially when the employees leaving are those with expertise, experience, and strategic positions. High turnover intention can lead to significant recruitment costs and hinder the effectiveness of the company. The main factors influencing turnover intention are work-life balance and burnout. Poor work-life balance can lead to stress, fatigue, and an imbalance between personal life and work, which contributes to burnout. Burnout itself is a form of work-related stress that causes employees to experience intense physical, emotional, and mental exhaustion, thus increasing the likelihood of them leaving the company. This study integrates work-life balance, burnout, and turnover intention into a more comprehensive analysis framework, which has not been widely explored in previous research. This research focuses on middle-level employees in Indonesia who are vulnerable to turnover due to high job demands, work stress, and lack of legal certainty regarding job identity. The research method used is quantitative with a descriptive and associative approach to analyze the relationships between these variables. The results of the study show that work-life balance does not have a significant impact on turnover intention, but plays a role in reducing burnout. Meanwhile, burnout has a direct impact on turnover intention, indicating that high levels of work fatigue contribute to employees’ decisions to leave the company.

The Effect of Employee Empowerment and Policy Implementation on The Quality of Public Services with Job Satisfaction as An Intervening Variable at The Indonesian Quarantine Agency

Edi Sugiono, Akhmad Alfaraby — Sun, 16 Feb 2025 00:00:00 +0700

The success of an organization in achieving its objectives and addressing both external and internal challenges largely depends on the quality of its human resources (HR). Employee development through empowerment is key to improving organizational performance. HR empowerment involves granting authority, developing competencies, and assigning responsibilities, while also creating an organizational culture that fosters employee self-confidence. However, the implementation of empowerment policies often faces challenges, particularly in the context of complex bureaucratic structures. This study aims to analyze the relationship between HR empowerment, policy implementation, and the quality of public service at the Indonesian Quarantine Agency (Barantin). The research method used is a survey with an explanatory approach, and data analysis is conducted using SmartPLS software. The results show that employee empowerment does not significantly affect the quality of public service, likely due to suboptimal implementation and a rigid bureaucratic structure. In contrast, policy implementation has a positive impact on the quality of public service, as clear and effective policies can enhance service efficiency and accountability. Furthermore, employee empowerment has a positive effect on job satisfaction, which in turn contributes to improving the quality of public service. The study also finds that job satisfaction acts as a mediator between employee empowerment and the quality of public service, as well as between policy implementation and the quality of public service. Therefore, strategies to improve public service quality at Barantin need to integrate efforts to empower employees and implement effective policies, focusing on enhancing employee job satisfaction. Thus, this study contributes to the development of a more adaptive and responsive policy implementation model to meet community needs, thereby improving the overall quality of public service.

The Influence of Organizational Culture on Organizational Citizenship Behavior (OCB) With Job Satisfaction as An Intervening Variable at The Indonesian Quarantine Agency

Edi Sugiono, Acang Nurhasan — Sun, 16 Feb 2025 00:00:00 +0700

This study aims to analyze the influence of Organizational Culture on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an intervening variable at the Indonesian Quarantine Agency. Human Resource Management plays a crucial role in organizational effectiveness, one of which is through the application of OCB that can improve overall organizational productivity. OCB is a voluntary behavior exhibited by employees to assist in organizational productivity without any formal obligation. This research uses an explanatory research method with a quantitative approach. Data were collected through questionnaires distributed to 108 employees of the Indonesian Quarantine Agency and analyzed using SmartPLS 3 software. The findings show that Organizational Culture has a positive and significant effect on OCB. A strong organizational culture encourages employees to collaborate, create a stable work environment, and develop skills and experiences that contribute to OCB behavior. Furthermore, Organizational Culture also significantly affects Job Satisfaction. An innovative, stable, and collaborative work environment motivates employees to feel more satisfied with their work, which in turn enhances their work motivation. Another finding in this study is that Job Satisfaction acts as an intervening variable that strengthens the relationship between Organizational Culture and OCB. With these findings, it is expected that the Indonesian Quarantine Agency will pay more attention to the implementation of Organizational Culture that supports employee job satisfaction. The organization can strengthen its work culture by increasing employee involvement in decision-making processes, providing career development opportunities, and creating a work environment that supports collaboration and innovation. Thus, it is hoped that a positive organizational culture will continue to be maintained to enhance team effectiveness and overall organizational productivity.

The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Rizki Juwita Sari, Anton Agus Setyawan — Mon, 24 Feb 2025 00:00:00 +0700

This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a positive influence on purchase intention. However, corporate image did not show a significant effect in mediating the relationship between CSR and purchase intention, while brand image showed significant mediation. The validity and reliability of the data have been tested using the Confirmatory Factor Analysis method, with the results showing that all indicators are valid and reliable. This study confirms the importance of CSR as a strategy that strengthens corporate and brand image, while driving consumer purchase intention. Practical implications include the importance of fashion companies to design an integrated CSR strategy to increase competitiveness in the market. This research also recommends further studies to explore the mediation mechanism and expand the sample to other industries for generalization of the findings.

Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Gezha Meisya Azzahra, Anton Agus Setyawan — Mon, 24 Feb 2025 00:00:00 +0700

With the rapid growth of social commerce, TikTok Shop has emerged as a leading mobile shopping platform that integrates entertainment with e-commerce. Understanding the factors driving impulse buying on this platform is essential for businesses and policymakers. While previous research highlights the role of browsing behavior in purchasing decisions, the influence of hedonic and utilitarian browsing on impulse buying remains underexplored.

This study aims to analyze the relationship between hedonic and utilitarian browsing behavior on TikTok Shop and its impact on impulse buying tendencies. Specifically, it investigates the mediating role of utilitarian browsing and considers external factors such as mobility, visual appeal, and interpersonal influence. A quantitative survey was conducted in 2024 with 153 TikTok Shop users, and data were analyzed using SmartPLS 3.0 to examine the proposed relationships. The findings reveal that hedonic browsing significantly influences impulse buying, with utilitarian browsing acting as a mediator. Moreover, external factors, including mobility, visual appeal, and social influence, enhance consumer engagement and drive impulse purchases. These insights provide valuable implications for e-commerce businesses in optimizing marketing strategies through interactive content, social recommendations, and visually appealing elements. Policymakers can also leverage these findings to promote responsible shopping behavior. Future research should explore self-control mechanisms and long-term digital shopping trends to foster a more sustainable online shopping environment.

Cybersecurity Mesh and Edge Computing on the Analytics Platform of the Indonesian Telecommunications Industry

Fika Ulfa Widowati — Wed, 26 Feb 2025 00:00:00 +0700

This research analyzes the implementation of cybersecurity mesh and edge computing on analytics platforms in the Indonesian telecommunications industry. The geographical complexity and disparity of Indonesia's telecommunications infrastructure create unique challenges in securing and optimizing analytics platforms using a mixed-method approach with a sequential explanatory design. The research involves 15 national telecommunications operators representing 85% of the market share. Data were collected through structured surveys, in-depth interviews, and field observations during the period from January to June 2024. The research results show that the integration of cybersecurity mesh with edge computing increases operational efficiency by 45% and reduces latency by up to 75% compared to conventional architecture. The developed integration model successfully accommodates Indonesia's geographical characteristics and complies with national regulations. The implementation of a cybersecurity mesh increased the effectiveness of cyber threat detection by 89%, while edge computing optimization resulted in bandwidth savings of up to 60%. This research contributes to the development of a national blueprint for optimizing telecommunications analytics platforms that are adaptive to Indonesia's conditions. These findings provide practical implications for telecommunications operators in optimizing digital infrastructure. This can enrich the literature by considering integration models from geographical and regulatory aspects.

The Impact of Work Experience and Compensation on Employee Performance in a Growing Company

Friska Nurliana Sirait, Anto Purwadi, Rusdi — Thu, 27 Feb 2025 00:00:00 +0700

This study examines the relationship between work experience, compensation, and employee performance in growing companies. Using a quantitative approach and survey design, the research involved 100 technology, retail, and manufacturing employees. Data was collected through a questionnaire covering work experience, compensation, and employee performance. Descriptive analysis results show that most respondents have work experience relevant to their current job and are satisfied with the compensation received. However, there is variation in productivity and work quality. This study tests the simultaneous influence of work experience and compensation on employee performance through multiple linear regression analysis. The regression results indicate that work experience has a more significant impact on employee performance than compensation. Additionally, normality and multicollinearity tests confirm that the data meets the necessary assumptions for regression analysis. The findings clearly show the factors influencing employee performance in growing companies. Company management may consider enhancing compensation and offering more experience-based training to support improved employee performance.

The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance

Yulianto Umar Rofi'i — Tue, 04 Mar 2025 00:00:00 +0700

This study examines the impact of business size and technology adoption on the financial performance of SMEs (Small and Medium Enterprises). Business size is measured based on operational scale, such as the number of employees and sales volume. At the same time, technology adoption refers to using digital tools and information systems in business operations. Multiple linear regression is applied to analyze data collected from 100 SMEs across various industries. The analysis results show that business size significantly positively affects financial performance, with a regression coefficient of 0.35 (p-value = 0.002). This means that increasing business size will drive an improvement in economic performance. Technology adoption also has a significant impact, with a regression coefficient of 0.42 (p-value = 0.001), indicating that the use of technology can enhance financial performance. The coefficient of determination (R²) of 0.58 suggests that 58% of the variation in economic performance can be explained by business size and technology adoption. These findings are important for SME owners and policymakers to design strategies to accelerate SMEs' growth and sustainability through business scaling and digital technology implementation.

Future-Proofing AI Talent in The United States: The Role of Academia in Meeting Industry Demands

Sunish Vengathattil — Tue, 04 Mar 2025 00:00:00 +0700

The rapid growth of technology has created a strong demand for skilled professionals, requiring universities to adapt their programs to meet industry needs. This paper examines the role of higher education, especially in the United States, in preparing students for the future workforce by addressing key challenges such as keeping curricula up to date, securing research funding, and providing hands-on training. To tackle these issues, universities are introducing specialized programs, encouraging interdisciplinary learning, and building stronger partnerships with industries to close the skills gap. Additionally, new educational tools are being used to personalize learning and better equip students for technology-driven careers. This paper emphasizes that continuous innovation in higher education is essential to developing a well-prepared, industry-ready workforce, helping the U.S. maintain its leadership in the global economy.

Business Models, Fintech, Investment Decisions, and Challenges in Bangka Belitung Islands Province

Karmawan — Tue, 25 Mar 2025 00:00:00 +0700

This article introduces a historical view of fintech and discusses the ecosystem of the fintech sector. We then discuss various fintech business models and investment types. This article illustrates the use of real options for fintech investment decisions. Finally, technical, managerial challenges both fintech startups and traditional financial institutions are discussed. FinTechs are companies that combine technological and financial attributes in their business models. In recent years, the rise of FinTechs has attracted much attention since they challenge incumbent financial service companies including the traditional banking model. We aim to contribute to a better understanding of this phenomenon in Bangka Belitung Islands Province. Therefore, we develop a taxonomy of FinTech business models following a theoretically grounded and empirically validated approach for identifying and defining underlying business model elements. After developing our taxonomy, we use a clustering-based approach to identify business model archetypes on which to showcase our results, reexamine the assumptions made during taxonomy development, and validate the presented findings. Based on the gained insights, we discuss implications for research, practice and local policy makers, as well as directions for future research.

The Influence of Leadership Style and Job Characteristics on Employee Performance of Sritina Primary Inpatient Clinic

Thu, 10 Apr 2025 00:00:00 +0700

The purpose of this study is to investigate the partial and simultaneous effects of leadership style and job characteristics on employee performance. The high number of employee turnover at Sritina Inpatient Primary Clinic indicates that there is a problem with employee performance. This study collected data through questionnaires and used a quantitative associative analysis approach. The questionnaire was given to 56 respondents with validity, reliability, and normality tests used to process the data. Data analysis using multiple linear regression analysis, test, partial t test, and simultaneous f test. The results showed that the results of the t test (partial) leadership style had no impact on employee performance, the significance value of 0.381 was greater than 0.05, and the effect of t count 0.884 was less than t table 2.005. Job characteristics have no effect on employee performance with a significance value of 0.449> 0.05 and the effect of t count -0.762 < t table 2.005. However, the findings of the F test simultaneously show that leadership style and job characteristics have a significant and positive effect on employee performance, with a significant value of 0.00 < 0.05, and the impact of F count 10.989 is greater than F table 3.17. This research shows that employees of Sritina Primary Inpatient Clinic can significantly improve their performance by applying effective leadership styles and good job characteristics.

The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Putri Indriani, Iskandar Ali Alam — Thu, 10 Apr 2025 00:00:00 +0700

This study aims to evaluate the effect of promotion and product quality on purchasing decisions purchase of Anzora Skincare through E-commerce Shopee in Bandar Lampung. The number collected in this sample, namely a total of 80 participants through an online questionnaire and data processed through SPSS, is utilized of this study method quantitative approach. Data analysis techniques applied are classical assumption test. The findings of the analysis describe promotion in the context of partial or simultaneous contributions a significant impact on purchasing decisions. significant positive impact on purchasing decisions. And the findings of the analysis explain product quality partially and simultaneously contribute a significant impact on purchasing decisions. This study provides information related to skincare purchasing decisions that emphasize promotion and product quality, so that the benefits of using skincare in facial care.

An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

Mersiana Setiarini, Christy, Sutomo — Wed, 16 Apr 2025 00:00:00 +0700

This study examines the impact of product quality and competitive pricing on business success in the retail sector. A quantitative approach was employed with a survey design to collect data from 200 business owners in Jakarta a structured questionnaire measured product quality, competitive pricing, and business success. Multiple linear regression analysis assessed the relationship between the two independent variables and business success as the dependent variable. The analysis results show that product quality significantly influences business success, with a regression coefficient of 0.542, indicating that an increase of one unit in product quality will improve business success by 54.2%.

Meanwhile, competitive pricing also positively impacts business success, with a coefficient of 0.318. The p-values for both variables are less than 0.05, indicating their effects are statistically significant. The regression model generated an adjusted R² value of 0.645, meaning that product quality and competitive pricing explain 64.5% of the variation in business success. Hypothesis testing confirms that both variables have a positive impact, with product quality having a more significant effect. These findings suggest that retail businesses need to enhance their product quality and set competitive prices to succeed in a competitive market. This study provides insight into the role of these two factors in achieving better business performance. Fire extinguishers, eyewashes, a first aid kit, a balance board, and a smoke detector will support the hazardous waste collection centre facility.