Issue Description
The January 2026 edition of Jurnal EMT KITA (Vol. 10 No. 1) features 60 articles across marketing, finance, accounting, human resources, tourism, and organizational management. Marketing research examines product quality, price perception, e-service quality, and e-trust effects on purchasing and repurchase intentions for aluminum products, fashion retail (Uniqlo), cosmetics (Sariayu, Avoskin), e-commerce (Tokopedia), airlines (Batik Air), and consumer goods (Pocari Sweat, Head & Shoulders), while investigating green marketing, TikTok influencer promotions, brand activism, and celebrity endorsements. Financial and accounting studies analyze intellectual capital, earnings management, ownership structure, leverage, profitability, ESG disclosure, dividend policy, audit quality, tax avoidance, and cost control strategies in manufacturing, hospitals, and tourism sectors. Human resource papers link occupational safety, work environment, communication, discipline, creativity, job satisfaction, work-life balance, leadership styles, organizational culture, training, and competence to employee performance across shipping, healthcare, hospitality, and education sectors, including Gen Z work-life well-being and change management responses. Tourism research evaluates service quality, facilities, virtual reality experiences, halal tourism development, green consumption behavior, and coastal tourism strategies. Financial literacy studies explore investment decisions, Islamic banking savings, hajj products, and cash waqf determinants influenced by technology, motivation, digitalization, and trust. Additional work addresses MSME success indicators, macroeconomic growth factors during Jokowi's presidency, AI in SDG achievement, ICU allocation policies, government financial reporting quality, digital marketing feasibility for MSMEs, fraud triangle theory reviews, and sustainable energy system development through project management and antenna technology integration
