Published: 2023-07-31
The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember
DOI: 10.35870/ijmsit.v3i2.1309
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Abstract
Health is currently an important concern after the outbreak of the Copid 19 Pandemic. Cupping therapy is an alternative for people to maintain their own health from free radical attacks that are currently spreading in the community due to pollution and chemicals. This study aims to examine the effect of service quality, brand image, and customer satisfaction on customer loyalty at Bekam Therapy Center Jember. The sample in this study consisted of 100 customers who had cupping at the Cupping Therapy Center using a nonprobability sampling technique. Tests were carried out using multiple linear regression using the SPSS 25 Software tool. The results of the analysis show that service quality affects customer loyalty, brand image affects customer loyalty and customer satisfaction affects customer loyalty at the Jember "Bekam Therapy Center".
Keywords
Brand Image ; Cupping ; Customer Loyality ; Customer Satisfaction ; Service Quality
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 2 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/ijmsit.v3i2.1309
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Deddy Dwi Purnomo
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Anindya Restu Permana
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