Published: 2023-03-02

Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories

DOI: 10.35870/ijmsit.v3i1.943

Desy Yanti Anggreni, Sri Sarbini, Wahyoe Herlyana Dewi, Karjono, Samsul Hadi, Nurul Qomariah
  • Desy Yanti Anggreni: Muhammadiyah University of Jember
  • Sri Sarbini: Muhammadiyah University of Jember
  • Wahyoe Herlyana Dewi: Muhammadiyah University of Jember
  • Karjono: Muhammadiyah University of Jember
  • Samsul Hadi: Muhammadiyah University of Jember
  • Nurul Qomariah: Muhammadiyah University of Jember

Abstract

The need for smartphones and their accessories is currently increasing significantly with the community's need for smartphones and accessories. This study aims to determine and analyze the effect of service quality, price and location on purchasing decisions for mobile phones and accecories at "Toko Eferata" Bondowoso. The population in this study are all consumers who have made transactions at "Elfrata Store" Bondowoso. The number of samples used in this study was 40 respondents on the basis that regional level research could be carried out with a number of N>30. The sampling method uses purposive sampling. using saturated sampling method. Data collection was carried out by distributing questionnaires. Analysis technique, where the respondents are those who have made purchases twice at the store. Data analysis used multiple linear regression analysis with the help of SPSS software. The results showed that location and price partially influence purchasing decisions and service quality does not partially affect purchasing decisions. Furthermore, the Adjusted R Square result is 31.6%. This shows that the ability of location, price and quality of service to explain purchasing decisions is only 31.6%, while 63.9% is explained by other things not examined.

Keywords

Buying decision ; Location ; Price ; Service quality ; Smartphones

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Yanti Anggreni, D., Sarbini, S., Herlyana Dewi, W., Karjono, K., Hadi, S., & Qomariah, N. (2023). Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories. International Journal of Management Science and Information Technology, 3(1), 47-53. https://doi.org/10.35870/ijmsit.v3i1.943
Issue Cover

Downloads

Article Metrics

If the link doesn't work, copy the DOI or article title for manual search (API Maintenance).

Share:
Article Information

This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 3 No. 1 (2023)

  • Section: Articles

  • Published: March 2, 2023

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies
Desy Yanti Anggreni
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

Sri Sarbini
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

Wahyoe Herlyana Dewi
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

Karjono
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

Samsul Hadi
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

Nurul Qomariah
Google Scholar ResearchGate ORCID

Postgraduate Master of Management

References
  • Kotler, P. (2019). Manajemen Pemasaran (Marketing Management). Edisi 13. USA: Prentice Hall Inc.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Tjiptono, F. (2014). Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian. Yogyakarta: ANDI Offset.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kotler, P., & Keller, K. L. (2016). Marketing Management 15e. New Jersey: Person Prentice Hall, Inc.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Qomariah, N. (2016). Marketing Adactive Strategy. Retrieved from https://www.researchgate.net/publication/326623130_MARKETING_ADACTIVE_STRATEGY
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Mowen, J. C., & Minor, M. (2012). Perilaku Konsumen. Jakarta: Erlangga.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Parasuraman, A., Zeithaml, V., & Berry, L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(Fall 1985), 41–50.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Septian, H. E., Lestariningsih, & Marsudi. (2019). PengaruhKulitas Pelayanan, Celebrity Endorse dan Word Of Mouth Terhadap Keputusan Pembelian. Jurnal Ilmu Dan Riset Manajemen, 8(9).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sa’dullah, & Azhad, M. N. (2015). Analisis persepsi kualitas layanan, harga dan lokasi terhadap keputusan perdagangan ikan. Jurnal Manajemen Dan Bisnis Indonesia, 1(1), 61–75.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Angga, D., & Santoso, B. (2015). ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA BIRO PERJALANAN WISATA “HOBI WISATA TOUR & TRAVEL” JEMBER. Jurnal Manajemen Dan Bisnis Indonesia, 1(1), 1–15.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Qomariah, N., Mahendra, M. M. D., & Hafidzi, A. H. (2021). The Effect Of Price Consciousness , Sales Promotion And Online Customer Reviews On Purchase Decisions At The Marketplace Tokopedia. IOSR Journal of Business and Management (IOSR-JBM), 23(6), 57–63. https://doi.org/10.9790/487X-2306045763
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Maulana, A. W., Qomariah, N., & Izzudin, A. (2022). Open Access The Effect of Product Diversification , Price and Product Quality on Cracker Purchase Decisions. American Journal of Humanities and Social Sciences Research (AJHSSR), 06(6), 1–6.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Andrenata, A., & Qomariah, N. (2022). PENGARUH MARKETING MIX 4P TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SANGKAR MAS DESA DAWUHAN MANGLI SUKOWONO JEMBER. PUBLIK: Jurnal Manajemen Sumber Daya Manusia, Adminsitrasi Dan Pelayanan Publik, IX(1), 51–63. https://doi.org/https://doi.org/10.37606/publik.v9i1.263
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Qomariah, N., Wulandari, L. P., & Rozzaid, Y. (2020). Efforts to Increase Impulse Buying Through Discount Prices , Positive Emotions and Situational Factors. International Journal of Business and Management Invention (IJBMI), 9(7), 53–58. https://doi.org/10.35629/8028-0907025358
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Napik, A., Qomariah, N., & Santoso, B. (2018). Kaitan Citra Merek, Persepsi Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Blackberry. Jurnal Penelitian IPTEKS, 3(1), 73. https://doi.org/10.32528/ipteks.v3i1.1880
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • M. Munawir, “Persepsi Kualitas Layanan dan Kepuasan Pelanggan pada Pusat Perbelanjaan Kota Banda Aceh dengan Metode SERVQUAL”, emt, vol. 2, no. 1, pp. 1–8, Jun. 2018. DOI: https://doi.org/10.35870/emt.v2i1.46
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Agustina, N. A., Sumowo, S., & Wijayantini, B. (2018). PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Peneliti, 3(2), 186–196.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • E. O. Lussianda and M. Munawir, “Promotion Strategy on Decisions on Using J&T Express Services, Pekanbaru”, ijmsit, vol. 1, no. 1, pp. 17–20, Jan. 2021. DOI: https://doi.org/10.35870/ijmsit.v1i1.229
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Lupiyoadi, R. (2013). Manajemen Pemasaran. Jakarta: Salemba Empat.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Zaini, A., Qomariah, N., & Santoso, B. (2020). Dampak Harga Produk , Promosi , Lokasi Dan Layanan Terhadap Keputusan Pembelian. Jurnal Penelitian IPTEKS, 5(1), 151–160.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Qomariah, N. (2011). FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENABUNG DI BANK SYARIAH (Studi Kasus Pada Bank Syariah Mandiri Cabang Jember). JEAM, X(1), 30–42.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Aminullah, R., Suharto, A., Diansari, T., & Roisaminullahgmailcom, E. (2018). THE EFFECT OF LOCATION PRICES AND COMPLETE PRODUCTS ON PURCHASE DECISIONS. Jurnal Manajemen Dan Bisnis Indonesia, 4(2), 204–218.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Apriliana, H. T. A., & Sumowo, S. (2015). Analisis Variabel-Variabel yang Mempengaruhi Kepuusan Pembelian Smartphome Android Merek Samsung (Studi Kasus: Mahasiswa Fakultas Ekonomi Manajemen Universitas Muhammadiyah Jember 2011-2013). Jurnal Manajemen Dan Bisnis Indonesia, 1(2), 121–142.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • M. Munawir and U. Sri Sulistyawati, “Penerapan Strategi Marketing Pada Aisyah Desert and Drinks Menggunakan Landing Page”, JMASIF, vol. 1, no. 2, pp. 76–82, Jan. 2023. DOI: https://doi.org/10.35870/jmasif.v1i2.125
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright and Licensing Agreement

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

  • Authors retain full copyright of their work
  • Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
  • This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Similar Articles

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)