Published: 2023-03-01
The Role of Service Quality, Trust and Location in Increasing Café Customer Repurchase Intention
DOI: 10.35870/ijmsit.v3i1.939
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Abstract
Café is a place to discuss something with a relaxed atmosphere which is currently favored by all groups. Light snacks and drinks are always served in a relaxed atmosphere. The purpose of writing this research is to determine the impact of service quality, consumer trust, and location on repurchasing intentions at Cafe Senja Jember. The number of samples in this study amounted to 100 customers Café Senja Jember. The basis for this sampling is that a regional study can be conducted if the sample ranges from 50 to 100 respondents. Description analysis, reliability test and validity test as well as multiple linear regression analysis were used in this study. The results of the research after using multiple linear regression analysis showed that partially the variables of service quality, consumer trust, and location have a positive influence on the variable of repurchase intention at Cafe Senja Jember. The dominance test shows that the value of the service quality variable is greater than the other variables. The coefficient of determination or R square shows a value of 0.829. This shows that all independent variables (service quality, consumer trust, and location) have a contribution of 82.9% to the dependent variable (consumer repurchase intention) at Café Senja Jember.
Keywords
Café Senja ; Repurchase interest ; Location ; Service quality ; Trust
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 1 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/ijmsit.v3i1.939
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Arie Setyawan
Postgraduate Master of Management
Alfian Perdana Putra
Postgraduate Master of Management
Dwi Aprilia Nurhaliza
Postgraduate Master of Management
Gustiani
Postgraduate Master of Management
Muhammad Mandalla Faradis
Postgraduate Master of Management
Nurul Qomariah
Postgraduate Master of Management
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