International Journal of Management Science and Information Technology
International Journal of Management Science and Information Technology (IJMSIT), e-ISSN: 2776-7388 and p-ISSN: 2774-5694 is a free and open-access journal published by the Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia. IJMSIT is an open-access journal dedicated to the exploration of the impact of information technologies on managerial and organizational topics. The journal employs a multidisciplinary approach to develop comprehensive and theoretical frameworks for both researchers and practitioners in the fields of management and information technology. IJMSIT aims to stimulate research in emerging domains influenced by advancements in information technology and trends in management practices. Its readership includes academics from business and engineering schools, as well as managers interested in the application of quantitative methods in business. All published articles are assigned a digital object identifier (DOI) for easy reference. To submit your article to International Journal of Management Science and Information Technology (IJMSIT) ; You have to Register or Login to submit your or. You can access the manuscript format from the author guidelines. Download Template (English).
Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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Decision Support System for Teacher Competency Evaluation Using Profile Matching and Rule-Based Coaching
Teacher competency evaluation plays a crucial role in improving educational quality; however, assessment practices at MTSS MPI Bagan Asahan are still conducted manually, leading to limited documentation, potential subjectivity, and the absence of systematic analysis. This study aims to develop a Decision Support System (DSS) based on the Modified Profile Matching method to measure teacher competency alignment with predefined ideal standards and generate proportional coaching recommendations. A quantitative case study was conducted involving 22 active teachers selected through total sampling. Data were collected from supervision documents, observations, interviews, and literature review. Competency evaluation was performed using GAP analysis between actual and target profiles, applying a 60% weighting for Core Factors and 40% for Secondary Factors to compute final ranking scores. The results show that competency scores ranged from 3.80 to 4.70, with a mean of 4.25 and a standard deviation of 0.24, indicating relatively homogeneous performance levels. Beyond ranking, the system generates adaptive coaching recommendations based on the number of negative GAP indicators. Black Box testing confirms functional reliability. The integration of proportional rule-based recommendations transforms the DSS from a static ranking tool into a structured competency diagnostic and professional development planning system. The proposed system also has the potential to be implemented in other educational institutions to support objective and data-driven teacher competency evaluation.
Copyright (c) 2026 Siti Nuraida Mangunsong, Rizaldi, Nurul Rahmadani https://creativecommons.org/licenses/by/4.0
Analysis of Decision Support System to Determine Toddlers Eligible for Additional Food at Posyandu in Perkebunan Tanah Datar Village Using Profile Matching Method
The determination of toddlers eligible for the Supplementary Feeding Program (PMT) at the Integrated Health Post in Perkebunan Tanah Datar Village is still conducted manually, which can lead to subjectivity and inaccurate targeting of assistance. This study aims to develop a Decision Support System using the Profile Matching method to determine priority PMT recipients in a more objective and systematic manner. The assessment compares the actual condition of toddlers with an ideal profile by calculating GAP values across several criteria, including stunting status, nutritional status, parents’ income, and mother’s education level. These criteria are processed using Core Factor (60%) and Secondary Factor (40%) weighting to generate priority rankings. The system evaluation was conducted using seven toddler data samples, producing ranking results in which toddler B6 obtained the highest priority score of 4.5. The results indicate that the proposed method is able to generate consistent eligibility rankings and support a more transparent and measurable decision-making process compared to manual selection. By automating the calculation of GAP values and weighting factors, the system reduces subjectivity and improves the efficiency and accuracy of PMT recipient determination. However, this study is limited by the relatively small dataset and its implementation in a single Posyandu location. Future research may involve larger datasets and additional evaluation criteria to improve the robustness and applicability of the model in broader community health service settings.
Copyright (c) 2026 Revina Salsabila, Nurul Rahmadani, Muhammad Iqbal https://creativecommons.org/licenses/by/4.0
The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District
MSMEs play a strategic role in Indonesia and are crucial for the economy, employment, job creation, and poverty reduction. In 2023, MSMEs contributed 61.07 percent to the national GDP and employed 97 percent of the Indonesian workforce. As competition increases, it is crucial to understand the factors that can help MSMEs perform more effectively. Good financial health combined with strong human resource capabilities supports better innovation capabilities, which in turn improves the level and quality of not only competitiveness but also overall business performance. The research conducted in this paper aims to investigate the influence of financial aspects, human resource competencies, and product innovation on business performance, both partially and jointly. The research method used is quantitative, employing a survey method. Data were collected through a questionnaire using a Likert Scale, which was distributed to 100 registered MSME owners in the Menteng area. The sampling method used a purposive sampling method. The data analysis method utilized SPSS to examine the relationship and influence between the variables of financial aspects, human resource competencies, and product innovation on business performance. The results of the study indicate that the financial aspect variable has a significant positive influence on business performance (0.000 at a 5% significance level). The HR competency variable also has a significant positive influence (0.000 at a 5% significance level), as does the product variable (0.023 at a 5% significance level). The simultaneous test also shows that the financial aspect variable, HR competency, and product innovation all have a significant positive influence (0.000 at a 5% significance level). Therefore, by improving these three elements simultaneously, integrated financial management, HR competency development, and product innovation can provide business actors with an effective means to increase performance competitiveness.
Copyright (c) 2026 Melisa Riswania https://creativecommons.org/licenses/by/4.0
The Impact of Supervisor Support, Empowerment, and Work Stress on Work Commitment and Engagement among Export-Import Staff
This study aims to determine the effect of supervisory support, empowerment, and work stress on work engagement through work commitment as a mediating variable. An empirical study was conducted on export-import staff employees at companies in KBN Cakung Jakarta using a questionnaire. The novelty of this research is that this is the first research to be conducted on export-import staff at KBN, and the results will be able to provide a positive impact on the company and society. This study is a descriptive study with a population of 143 staff employees at companies in KBN Cakung Jakarta. The sample selected was 100 employees obtained through cluster sampling, stratified sampling, and proportional random sampling techniques. The analysis method is path analysis processed with using structural equation modeling (SEM). The results of this study indicate that supervisor support coefficient value of 0,226 empowerment coefficient value of 0,570 effectively have a positive on work engagement directly. As well as a positive and direct effect between supervisor support coefficient value of 0,254 and the empowerment coefficient value of 0,428 on work commitment, while the work stress variable coefficient value of-0,569 has a negative and effect directly on work commitment and the work stress variable coefficient value of -0,440 has a negative and effect directly work engagement. The indirect effect of supervisor support coefficient value of 0,155 and empowerment coefficient value of 0,153 on work engagement variables through work commitment has a positive. As well as the indirect effect of work stress coefficient value of-0,145 on work engagement through work commitment has a negative. Based on the results of this study, it can be obtained that the variables of supervisory support, empowerment, and work stress have a direct significant effect on work commitment and have an impact on employee work engagement in the export-import staff section. And have an indirect impact on supervisory support and empowerment of Work Engagement through Work Commitment.
Copyright (c) 2026 Suhardoyo Suhardoyo https://creativecommons.org/licenses/by/4.0
The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ
This study seeks to understand the impact of work, and thus analyze how goal setting can lead to work-life outcomes, as a productive transformation. This is significant because post-COVID adjustments in work modes and rhythms, along with shifts in international competitive conditions, are bringing greater economic pressures to the workplace. For businesses, this means that employee satisfaction with their jobs must remain high if strong worker productivity is to be maintained. This, in turn, leads to increased employee and department loyalty, which can expand their recruitment capabilities. This study adopted a quantitative research paradigm and followed an exploratory survey framework. Primary data were collected by administering a Likert-scale questionnaire to 120 randomly selected employees from various parts of PT XYZ. Data analysis was conducted using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The researchers found that the magnitude of rewards had a positive influence on job satisfaction of PT XYZ employees. Rewards, particularly those given in the form of performance-based bonuses and additional regular salary, directly resulted in excellent job satisfaction ratings. At the same time, in partial testing, the work environment and career development both failed to show a significant impact on job satisfaction. This research is limited because the data comes from only one company and is based on staff questionnaires. These findings are important for PT XYZ, which must replace its current three-tier incentive system with a simpler and more transparent performance-based system to improve job satisfaction and reduce staff turnover, or remain as is and see its competitiveness in the future.
Copyright (c) 2026 Yulia Dwi Lestari, Mohamad Lutfi, Mochamad Rizal https://creativecommons.org/licenses/by/4.0
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang
This study examines the mediating role of Brand Image in the relationship between Celebrity Endorsers, Electronic Word of Mouth (E-WOM), and purchasing decisions among Generation Z consumers of MS GLOW skincare products in Semarang, Indonesia. Employing a quantitative approach with twenty measurement indicators across four constructs and using an accidental sampling technique, the study investigates how different communication sources influence Gen Z consumers’ perceptions and purchase behavior in the local skincare market. The findings reveal that Celebrity Endorsers neither significantly shape Brand Image nor directly influence purchasing decisions, indicating that celebrity-based persuasion has limited effectiveness for this consumer segment. In contrast, E-WOM exerts a positive and significant effect on both Brand Image and purchasing decisions, underscoring the importance of peer-generated information in building trust and guiding consumer choice. Brand Image is also found to significantly influence purchasing decisions and partially mediate the relationship between E-WOM and purchase behavior, while no mediating effect is observed in the relationship between Celebrity Endorsers and purchasing decisions. These results empirically demonstrate that, within the context of Gen Z skincare consumption in Semarang, peer communication plays a more decisive role than celebrity endorsement. Theoretically, this study refines branding and consumer behavior literature by clarifying the differentiated influence pathways of E-WOM and endorsement cues. Practically, the findings suggest that skincare brands targeting Gen Z should prioritize peer-based digital engagement strategies over celebrity-driven promotion.
Copyright (c) 2026 Shandya Aissy Syafaq, Dr. Firdaus, S.M.,MM, Zailani Abdullah https://creativecommons.org/licenses/by/4.0
Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation
This study examines the impact of flexible work arrangements on innovation and sustainable growth in companies. Flexible working hours allow employees to set their own schedules and decide where and when they work most effectively. This allows them to spend more time at home or in the lab. Detaching the office helps increase productivity, creativity, and employee happiness. However, flexible office models and innovative product breakthroughs have become successful models, leading to success for their practitioners in every way. This study employed a mixed-methods approach, using questionnaires to collect data from 400 organizations across various industries. We also interviewed top managers in five cases. The results show that organizations that adopt flexible work significantly improve their ability to innovate. In technology, financial services, and manufacturing, organizations that work on innovative projects with at least one employee have shortened the overall time to market for new products while launching more successful products. Furthermore, improving employee quality of life is associated with higher levels of employee satisfaction, as employees enjoy their work more, which is beneficial for all parties involved. Furthermore, cyber leadership and digital collaboration technologies are key tools for the success of flexible work arrangements. The results of this study show that in terms of helping companies survive and thrive, adaptive work patterns are not only beneficial but also provide a competitive advantage for our organization over others in an already crowded market.
Copyright (c) 2026 Ali Amran, Arifuddin, Akmil Asril https://creativecommons.org/licenses/by/4.0
Analysis of the Economic Impact and Life Cycle Costs of Precision Agriculture Implementation in Food Crop Cultivation
To improve the efficiency of agriculture and food crops, the use of modern technology is necessary. Precision Land Management consists of a suite of high-tech tools including sensors, drones, and Geographic Information Systems (GIS) to monitor land and crop conditions in real time. This allows for optimized utilization of inputs such as water, fertilizer, and pesticides. This paper aims to analyze the economic impact of implementing precision agriculture, focusing on its Life Cycle Cost. This includes not only the initial investment, but also current operations, maintenance, and future savings (although there may be some uncertainty regarding the actual costs). This study used Life Cycle Costing (LCC) and Cost-Benefit Analysis (CBA). The results show that the implementation of precision agriculture reduces resource consumption. For example, sensors have reduced water use in West Java by 30%, and variable fertilizer application based on Sumatra has reduced fertilizer consumption by 40%. However, the main obstacle is the high initial investment costs, which are a burden for smallholder farmers. Therefore, policies that support the adoption of precision agriculture technologies through various means such as fiscal incentives and training are urgently needed, and it is also important to ensure that such tools can be freely used by farmers throughout Indonesia.
Copyright (c) 2026 Adnan Achmad, Hanisah, Silvia Anzitha https://creativecommons.org/licenses/by/4.0
Analysis of the Relationship Between Energy Consumption and Economic Growth in Indonesia: An Empirical Perspective and Environmental Impact
This study examines the relationship between energy consumption and the concept of economic growth in Indonesia, and evaluates its impact on carbon emissions from 2019 to 2025. In examining the relationship between variables, a mixed-form log-linear Cobb-Douglas production function model is used to adopt a dynamic approach with an explanatory design. Annual data are taken from the Indonesian Central Bureau of Statistics, Energy, and Development Indicators. The analysis stages include the Augmented Dickey-Fuller stationarity test, the Granger causality test, Ordinary Least Squares analysis estimation, and to ensure model validity, diagnostic testing. The estimation results show that energy consumption has a positive and significant effect on real Gross Domestic Product. The elasticity coefficient of 1.523 indicates that a one percent increase in energy consumption is associated with a 1.52 percent increase in output. The Granger causality test shows a one-way relationship from energy consumption to economic growth, reflecting the function of energy as the main driver of national production activities. The increase in energy consumption during the economic recovery period is also accompanied by an increase in carbon dioxide emissions, indicating a high carbon intensity in our economic structure. Dependence on fossil-based energy sources continues to be a major factor causing increasing environmental pressure. These findings highlight the need for policies that support energy mix diversification, increased efficiency, and accelerated renewable energy development that can secure long-term growth rates and ensure environmental stability.
Copyright (c) 2026 Yuli Utami, Moh. Zaini, Yanti Mayasari Ginting https://creativecommons.org/licenses/by/4.0
The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University
Study entitled The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University This aim for analyze implementation digital leadership in context education tall as well as test its influence to student digital competency in face global competition. Focus study directed at perception student to characteristics digital leadership and challenges leadership education in the era of transformation technology. Research use approach quantitative with design descriptive and explanatory. Population study is student from five study programs with amount sample A total of 78 respondents were determined through method census. Data collection was carried out use questionnaire structured. Data analysis was carried out using SPSS version 26 through regression testing for identify strength relationships and contributions influence intervariable. Research result show that Digital Leadership lecturer influential strong and significant to Student Digital Competence with The R value is 0.805 and the R Square is 0.649. The findings This indicates that 64.9% of the variation student digital competency can explained by practice digital leadership of lecturers, which places Digital Leadership as determinant main in form students' digital readiness.
Copyright (c) 2026 Ririn Ayuandira https://creativecommons.org/licenses/by/4.0
The Role of Learning Openness in Moderating Tacit Knowledge and Heritage-Based Learning by Doing on Human Resource Productivity in Ulu Belu Coffee
This study examines the role of learning openness in moderating the relationship between tacit knowledge, learning by doing (heritage learning), and human resource productivity in Ulu Belu coffee MSMEs, Indonesia. Grounded in the Knowledge-Based View and Organizational Learning Theory, this research investigates how experiential and inherited knowledge contribute to workforce productivity within traditional agribusiness settings. A quantitative explanatory approach was employed using survey data collected from 200 coffee MSME actors in Ulu Belu, Lampung. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that tacit knowledge significantly and positively influences human resource productivity. Likewise, learning by doing through intergenerational knowledge transfer significantly enhances productivity. These results confirm that experience-based and socially embedded learning mechanisms remain critical drivers of performance in traditional coffee enterprises. Furthermore, learning openness plays a significant moderating role. It strengthens the relationship between heritage learning and productivity, indicating that openness to new ideas, external collaboration, and technological adoption amplifies the benefits of traditional knowledge transfer. Learning openness also moderates the effect of tacit knowledge on productivity, although the effect size is relatively weaker. This study contributes to the literature by integrating tacit knowledge, heritage learning, and learning openness into a single empirical model within the agribusiness MSME context. Practically, the findings suggest that enhancing learning openness alongside preserving traditional knowledge can improve workforce productivity and sustainability in coffee-based MSMEs.
Copyright (c) 2026 Sri Asmirani, Rizky Khairunnisa, Reza Pahlepi, Afit Afrizal, Reza Hardian Pratama. https://creativecommons.org/licenses/by/4.0
Implementation of Data Security Framework in Microservices Cloud Computing Architecture for E-Learning Platform
Secure cloud infrastructure is necessary for Indonesia's e-learning to undergo a digital transition. This study examines how a data security framework is implemented on a microservices architecture based on Platform-as-a-Service (PaaS). Using a kualitatif approach through case studies, this study integrates the principles of Arsitektur Zero Trust, end-to-end encoding, and service isolation. According to the research findings, this integrated framework can enhance system resilience, speed up security incident response by 65%, and lower the chance of data breaches by up to 87%. The PaaS model's high scalability and inadequate resource control make this framework easily applicable to a variety of other large-scale digital platforms. When creating an e-learning ecosystem that is resistant to cyberattacks, developers and educational institutions can use this research as a strategic guide.
Copyright (c) 2026 FIKA ULFA WIDOWATI https://creativecommons.org/licenses/by/4.0
Securitization of Local Maritime Governance: The Institutional Role of Poskamladu Tamperan in the Maritime Security System of Pacitan Bay
Maritime security has evolved beyond traditional military concerns to encompass multidimensional non-traditional threats, particularly at the local governance level. This study analyzes the securitization process of the Integrated Maritime Security Post (Poskamladu) at Tamperan Port within the maritime security system of Pacitan Bay. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis. The analysis applies the Copenhagen School’s securitization framework, focusing on securitizing actors, existential threats, speech acts, and referent objects. The findings indicate that Poskamladu functions as a securitizing actor by framing non-traditional issues—illegal fishing, coastal spatial conflicts, and disorderly port activities—as existential threats to marine sustainability, community stability, and local economic security. Unlike classical securitization models emphasizing formal declarations, securitization at Tamperan occurs through informal, practice-based speech acts embedded in mediation, coordination, and licensing control. However, the effectiveness of this securitization process is constrained by fragmented authority, limited infrastructure capacity, and insufficient preparedness for technology-based threats. This study contributes theoretically by extending securitization analysis to subnational maritime governance and highlighting the role of informal institutional practices in constructing security threats.
Copyright (c) 2026 Chalid Darmawan https://creativecommons.org/licenses/by/4.0
Financial Constraints and Investment Decisions of Sharia MSMEs in Indonesia: The Mediating Role of Cash Holding
Access to external financing remains one of the most critical challenges limiting the investment capacity of micro, small, and medium enterprises (MSMEs), particularly those operating under Sharia principles. While prior studies have extensively examined the relationship between financial constraints and investment decisions in large firms, limited attention has been given to the internal financial mechanisms that enable Sharia-compliant MSMEs to cope with such constraints. This study addresses this gap by examining the role of cash holding as a mediating mechanism linking financial constraints and investment decisions among Sharia MSMEs in Indonesia. Data were collected through a structured survey of 200 MSME owners or managers and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), with mediation effects assessed through bootstrapping procedures. The results reveal that financial constraints exert a significant negative effect on investment decisions (β = −0.938, p < 0.01), while simultaneously increasing cash holding (β = 0.347, p < 0.01). Cash holding, in turn, positively influences investment decisions (β = 0.643, p < 0.01) and significantly mediates the relationship between financial constraints and investment behavior (β = 0.325, p < 0.01). The structural model demonstrates strong explanatory power, with R² values of 0.932 for cash holding and 0.828 for investment decisions. These findings suggest that cash holding functions as a financial buffering mechanism that partially mitigates the adverse impact of financing constraints on MSME investment activity. By integrating financial constraints, internal liquidity management, and investment behavior within a single analytical framework, this study extends entrepreneurial finance research into the domain of Islamic MSME finance and provides practical insights for policymakers and Islamic financial institutions seeking to improve access to Sharia-compliant financing and support sustainable MSME investment.
Copyright (c) 2026 Edi Pranyoto https://creativecommons.org/licenses/by/4.0
Internal Audit Strategies in Strengthening Corporate Governance: A Risk Management and Compliance Analysis
This study aims to analyze the role of internal audit in strengthening corporate governance. This study focuses on the risk management and compliance aspects of an organization's ability to comply with accepted standards, laws, and regulations, especially in this era of digital transformation. Internal audit plays a crucial role in reviewing the suitability of internal control systems, risk management, and compliance. The application of technology in internal audit has enabled increased risk detection efficiency while ensuring better compliance. This study uses a comparative approach, comparing companies that have switched to digital technology systems for internal audit with companies that still use traditional methods. Data collection comes from interviews, surveys, and document analysis of 200 respondents (internal auditors, audit committee members, and senior managers) in 50 companies. Newly introduced digital technologies in internal audit have been shown to strengthen risk management and compliance, thereby improving overall corporate governance. Organizations with strong governance structures, having more independent directors and more effective audit committees, tend to be more successful in risk management. The study also found that clear policies on internal control play a very important role in improving compliance. However, issues such as unreliable investment costs, complete system integration, and resistance from top management remain barriers to implementing digital technologies in internal audit.
Copyright (c) 2026 Sumardi Sumardi, Fredy Arios Tiblola, Anto Purwadi https://creativecommons.org/licenses/by/4.0
Collaboration of the 'Merah Putih' Village Cooperative Business Model and Public Kitchens in Supporting Local Food Security
Local food security is a strategic issue in sustainable development, especially amidst challenges in food distribution, unequal access, and increasing nutritional needs of the community. Strengthening community-based food systems has encouraged the emergence of the Merah Putih Village Cooperative (KDMP) as a village economic aggregator and the Free Nutritional Meal Program (MBG) through public kitchens as food providers for vulnerable groups. The collaboration between these two institutions is seen as capable of shortening the supply chain, increasing the absorption of local products, and strengthening the people's economy. Data were collected through in-depth interviews, observations, documentation studies, and focus group discussions, then analyzed using thematic analysis techniques to obtain a comprehensive contextual understanding. The research findings indicate that collaboration between KDMP and public kitchens has significant potential to build a more organized food distribution chain, provide a stable market for village products, and create economic opportunities for local communities. However, institutional fragmentation, technological limitations, varying procurement mechanisms, and the lack of quality standards remain key obstacles. This study concludes that collaborative business models can be an effective strategy for building an inclusive and resilient local food ecosystem if supported by strengthened governance, supply chain digitalization, and cross-sector partnerships. Theoretically, this research contributes to the development of collaborative governance and community-based business models by demonstrating that synergy between local organizations can increase food system resilience while expanding the role of cooperatives as community economic institutions. Consequently, local governments and program managers need to promote collaborative regulation, institutional capacity building, and investment in logistics infrastructure to ensure the sustainability of village-based food systems.
Copyright (c) 2026 Sukaris Sukaris https://creativecommons.org/licenses/by/4.0
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia
The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce competitiveness of coffee shop businesses in Indonesia. The research employs a qualitative descriptive approach using a case study method. Data were collected through digital observations of social media and e-commerce activities, in-depth interviews with coffee shop owners and marketing practitioners, and documentation analysis involving 50 coffee business owners operating across several Indonesian cities. The findings indicate that the implementation of data-driven digital marketing strategies, customer interactivity, and personalized content significantly strengthens brand engagement, improves customer loyalty, and expands market reach. The study highlights that Digital Marketing 4.0 is not merely a technological tool but a strategic approach for creating sustainable competitive advantage for coffee businesses in the digital economy. These findings provide practical insights for small and medium-sized enterprises seeking to leverage digital platforms to improve competitiveness.
Copyright (c) 2026 Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan https://creativecommons.org/licenses/by/4.0
The Influence of Human Resource Competencies and Facilities on Hotel Occupancy: Consumer Satisfaction Mediation in Makassar City
The increasingly fierce competition in the hotel industry in Makassar City requires hotels to improve the quality of service through strengthening the competence of human resources (HR) and providing adequate facilities to increase consumer satisfaction and hotel occupancy rates. This study aims to analyze the influence of human resource competencies and hotel facilities on hotel occupancy rates with consumer satisfaction as a mediating variable. The study used a quantitative approach with a survey method of 62-star hotel guests in Makassar City who were selected using convenience sampling techniques. Data was collected through a structured questionnaire and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the direct and indirect relationships between variables. The results of the study show that human resource competence has a positive and significant effect on hotel occupancy rates, but does not have a significant effect on consumer satisfaction so that satisfaction does not mediate the relationship. On the other hand, hotel facilities have a significant effect on consumer satisfaction, but do not have a direct effect on hotel occupancy rates, but have a significant indirect influence on occupancy rates through consumer satisfaction as a mediating variable. These findings suggest that improving the quality of facilities that are able to meet consumer expectations will increase customer satisfaction which ultimately drives an increase in hotel occupancy rates.
Copyright (c) 2026 Edi Jusriadi, Ambo Uleng https://creativecommons.org/licenses/by/4.0
The Board's Commitment as a Factor Strengthening the Influence of Board Characteristics on Company Financial Performance
This study examines the effect of board characteristics on financial performance of manufacturing firms listed on the Indonesia Stock Exchange during 2019–2023. Specifically, it investigates the influence of board size, board independence, board expertise, and female board representation on firm performance, while incorporating board commitment as a moderating variable and firm size, firm age, and leverage as control variables. Financial performance is measured using Return on Assets (ROA) and Return on Equity (ROE). The study employs a quantitative research design using secondary data derived from annual reports of 55 manufacturing companies selected through purposive sampling. Panel data regression analysis is conducted using EViews 9. The findings reveal that firm size and firm age positively affect ROA, whereas leverage negatively affects ROA. For ROE, board size, board commitment, and leverage show positive effects, while female board representation, firm size, and firm age demonstrate negative effects. Furthermore, board commitment negatively moderates the relationship between board size and ROE. The results suggest that larger boards may enhance performance through diverse expertise and experience; however, higher female board representation is associated with lower performance within the observed context. This study contributes to corporate governance literature by highlighting the contingent role of board commitment and provides practical implications for corporate governance design and investment decision-making.
Copyright (c) 2026 Kristian Chandra, Dwimas Ayu Sukma Agung, Farah Margaretha https://creativecommons.org/licenses/by/4.0
Identification of Factors of Small Enterprise Coffee Development: A Case Study in UUT Agro Semesta, Bali
This research aims to identify the critical internal and external factors influencing the development of coffee MSMEs and to formulate strategic recommendations for UUT Agro Semesta in Pajahan Village, Tabanan, Bali. Addressing the slow growth and conventional management practices in the region's coffee sector, this study contributes to the field of management science by providing a strategic framework for small enterprise sustainability. The study employed a quantitative case study design, collecting primary data through structured questionnaires, interviews, and observations from 30 respondents selected via purposive sampling. Data analysis was conducted using SPSS Version 25 for descriptive statistics and the SWOT framework, involving Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The results reveal that the enterprise possesses strong internal foundations (IFAS score: 2.93), primarily driven by specialized farmer skills and high family involvement (90%). However, external analysis (EFAS score: 3.10) highlights significant opportunities in government subsidies and cooperative networks, contrasted by threats from market access barriers (90% reported obstacles) and climate dependency. The findings suggest that the business is in a growth-oriented position, recommending an S-O (Strengths-Opportunities) strategy that prioritizes the utilization of government-led technical training to enhance production and leveraging cooperatives for market expansion. Practically, this study recommends that policymakers facilitate micro-financing and climate-adaptive irrigation technologies to mitigate technical weaknesses. These results offer a roadmap for coffee MSMEs to improve competitive advantage through integrated management and strategic institutional collaboration.
Copyright (c) 2026 I Gusti Ayu Widari Upadani, Ni Luh Putri Srinadi, Gusti Ngurah Aditya Krisnawan https://creativecommons.org/licenses/by/4.0
The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction
Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to examine the influence of digital marketing capability on the marketing performance of MSMEs and to analyze the moderating role of customer satisfaction in this relationship. A quantitative explanatory survey was conducted involving 120 MSME actors implementing digital marketing strategies. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression and Moderated Regression Analysis (MRA) to test direct and interaction effects. Findings reveal that digital marketing capability significantly enhances marketing performance. Customer satisfaction also has a direct positive effect and significantly strengthens the relationship between digital marketing capability and marketing performance. The interaction effect indicates that higher customer satisfaction amplifies the positive impact of digital capability on business outcomes. The study concludes that optimal MSME marketing performance in the digital era depends on the integration of digital capability and customer satisfaction management. The novelty lies in positioning customer satisfaction as a moderating variable rather than solely as an outcome, providing both conceptual and methodological contributions to digital marketing research in the MSME context.
Copyright (c) 2026 Sri Mulyono MULYONO https://creativecommons.org/licenses/by/4.0
Comparative Analysis of SAW and WP Methods for Employee Selection in MSMEs
The process of selecting new employees in Micro, Small, and Medium Enterprises (MSMEs) is often still carried out subjectively, which can lead to less optimal decision-making. This study aims to apply and compare the Simple Additive Weighting (SAW) and Weighted Product (WP) methods as decision support systems for new employee selection in MSMEs. The evaluation is conducted based on four criteria: education level, work experience, skill competency, and interview results. The dataset consists of ten job candidates that are processed through weight normalization, preference value calculation, and ranking stages. The results show that both methods are capable of providing objective and measurable recommendations for selecting the best employees, although differences appear in the final ranking of candidates because the SAW method calculates scores by summing weighted normalized values for each criterion, while the WP method multiplies each criterion value raised to its weight, making the influence of high or low scores more pronounced. The SAW method is simpler and easier to understand, while the WP method is more sensitive to criterion weights and better distinguishes candidates with varied performance levels. The best alternative tends to consistently rank at the top in both methods. Therefore, the implementation of the SAW and WP methods can assist MSMEs in making systematic and accurate employee selection decisions based on a dataset of ten candidates evaluated across four assessment criteria.
Copyright (c) 2026 Ni Made Yeni Dwi Rahayu https://creativecommons.org/licenses/by/4.0
The Impact of Artificial Intelligence and Big Data Integration on Decision-Making and Supply Chain Efficiency in Modern Logistics
This study examines the impact of the integration of Artificial Intelligence (AI) and Big Data on decision-making and operational efficiency in the logistics sector. AI accelerates data processing, while Big Data enables large-scale analysis to make more informed decisions. Both technologies can improve planning, distribution, and equipment monitoring, as well as enhance supply chain operability by reducing human error. The study included case studies of 50 logistics companies that have adopted AI and Big Data. Using this quantitative method, the research team developed survey questions based on the four parameters listed above and answered them by interviewing representatives from each company's management department. The results show that 70% of companies have implemented AI across various operational aspects. Sixty percent of companies are fully utilizing Big Data. AI improves demand forecast accuracy by 30% and reduces inventory waste by 25%. AI implementation saves 15-20% on delivery time in route management, while reducing operational costs. However, there are several drawbacks: it is expensive to build systems using all these technologies, there is a shortage of skilled labor, and companies struggle to integrate new systems with existing legacy systems. This study also shows that organizational readiness plays a critical role in leveraging the technical potential of these two technologies to improve supply chain operational efficiency.
Copyright (c) 2026 Jeni Karay, Reni Koibur https://creativecommons.org/licenses/by/4.0
The Purple Squirrel Paradox: Leveraging Technology and Inclusive Strategies for Attracting and Retaining Exceptional Talent in Tech Startups
The systemic problem within the tech industry startup surrounds the disparity of talent expectation with reasonable and sustainable employment practices, which is visible through the lens of the Purple Squirrel Paradox - the relentless ideal of the all-in-one, dwarfed. This paper addresses the social impact of paradox-technology and inclusive management in resolving the contradiction of social impact tech paradox. Use of AI-enabled recruitment tools, skills-first assessment of candidates, and proactive outreach campaigns has been shown to reduce bias and improve access to and appreciation of talent that has been previously ignored and underutilized. We also examine retention strategies anchored in psychological safety, equity-centered leadership development, inclusive onboarding, and their long-term social value. This work in empirical research provides evidence-based, action-oriented tools to startup founders and HR leaders to posture their organizations toward pro-societal and pro-innovation social value through diverse high-performance teams. The work demonstrates recruitment and retention with the purpose of social impact as inclusive systemic paradox and effect of impact within the startup ecosystem.
Copyright (c) 2026 Parul Choudhary, Dr Anand Shankar Raja M, Dr Manish Kothari https://creativecommons.org/licenses/by/4.0
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso
This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
Copyright (c) 2025 Nurul Qomariah https://creativecommons.org/licenses/by/4.0
The Effect of Environmental Disclosure and Green Innovation on Firm Value
This study aims to analyze the effect of environmental disclosure and green innovation on firm value. The research employs a quantitative approach using correlation analysis and panel data regression, assisted by EViews 12 software. The data consist of secondary data obtained from the annual financial reports of 20 companies listed on the Indonesia Stock Exchange during the 2020–2024 period, resulting in 100 observations. The empirical results indicate that environmental disclosure has a significant positive effect on firm value, while green innovation does not show a significant influence. These findings suggest that transparent environmental disclosure plays a crucial role in enhancing firm value by strengthening investor confidence. Practically, this study provides insights for investors in evaluating corporate sustainability performance and encourages companies to improve the quality of their environmental disclosures and green innovation strategies to support long-term sustainability and value creation.
Copyright (c) 2025 Ahmad Rifqi Hidayat https://creativecommons.org/licenses/by/4.0
Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group
This study aims to analyze the application of Business Intelligence (BI) using Tableau in supporting data-driven decision making in the marketing mix strategy (4Ps) and Key Performance Indicators (KPIs) for vending machine product sales at Minori Group. With the increasing need for efficiency and competition in the South Cikarang industrial area, Minori Group faces challenges in integrating marketing and sales data scattered across various sources. The research method used is a descriptive quantitative approach with the following stages: data collection from vending machine applications, data cleaning using Excel, integration into Tableau for visual analysis, interpretation of visualization results, and preparation of strategic recommendations. The results show that visualization with Tableau is able to provide a comprehensive picture of product performance based on the aspects of Product, Price, Place, and Promotion. The main findings show that inconsistent product placement per slot (BIN) causes sales analysis to be less accurate, while KPI calculations reveal significant variations in performance between products. Tableau has proven to be effective in helping management identify sales patterns, high-performing products, and areas that need to be optimized through promotional strategies and slot rearrangement. The integration of Marketing Mix theory, Business Intelligence, and Technology Acceptance Model (TAM) confirms that Tableau not only serves as a visualization tool, but also as a strategic platform in building a data-driven organizational culture. The implementation of BI through Tableau is expected to increase marketing effectiveness, operational efficiency, and company profitability.
Copyright (c) 2025 rommy gultom https://creativecommons.org/licenses/by/4.0
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers
This paper explores sustainable branding, human resource capability, and financial sustainability on anesthetic competitiveness of nursery product in Millennial and Gen Z era consumers. Despite young consumers’ strong environmental concern, an attitude–behavior gap is observed between their attitudes and actual purchasing behavior. From interviews with 20 informants including young consumers, producers and fintech developers we conclude that sustainability matters, but only if authenticity and transparency are there to back it up. The challenges for producers are often reduced digital skills, weak financial literacy, and difficult access to capital. These constraints inhibit their ability to market sustainably, generate innovations, and manage financial risks. The research recommends that natural resource enterprises should include sustainable brand credence, robust human resources capability, and better financial resilience in order to thrive and grow in the era of digitalization and environmental awareness in Indonesia.
Copyright (c) 2025 Ni Luh Laksmi Rahmantari https://creativecommons.org/licenses/by/4.0
The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies
The hospitality industry in Indonesia faces intense competition and rapid changes in business environments, requiring effective leadership to sustain employee performance and support successful change management. The suboptimal implementation of transformational leadership and the presence of work conflict have the potential to decrease productivity and hinder organizational adaptability. This study aims to analyze the influence of transformational leadership and work conflict on employee performance and change management, as well as examine the moderating role of transformational leadership in the relationship between work conflict and employee performance. This research employed a quantitative approach using a survey method by distributing questionnaires to 160 employees of Ascott Group Jakarta. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings indicate that transformational leadership has a significant positive effect on employee performance and change management, while work conflict negatively influences employee performance. Moreover, transformational leadership can weaken the negative impact of work conflict on employee performance. This study provides practical implications for hotel management in optimizing transformational leadership to enhance performance, manage conflict, and support successful organizational change.
Copyright (c) 2025 Elsa Mariska Andini S.M. https://creativecommons.org/licenses/by/4.0
Investment Strategies for Strengthening the Organizational Knowledge System in Industrial Business Entities
Companies in the industrial sector can continue to advance on the challenging path of innovation and trade competitiveness in this era of knowledge management. This study aims to discuss effective investment strategies that will be implemented in building organizational knowledge systems in Indonesian industrial commercial entities. This study uses literature analysis and secondary data focusing primarily on three critical areas: innovation and research, employee education and training, and Information and Communication Technology (ICT). The Organizational Knowledge Index is used as a measure of the effectiveness of Miami's knowledge system, over the period 2019-2024. The findings indicate that investment in R&D and innovation has the greatest impact on strengthening communicative organizational knowledge systems. This covers 47.2% of the total, with ICT in second place at 32.5%, followed by staff training at 20.3%. Less dichotomous are companies that find a balance between the three investment items. Their operational efficiency, ability to innovate, and competitiveness are seen to improve significantly. The results also show that when technology investment and human resource capacity development are combined, this plays a significant role in strengthening organizational knowledge systems. This study offers empirical evidence for designing investment strategies tailored to knowledge management objectives.
Copyright (c) 2025 Margarita Ekadjaja, Rorlen https://creativecommons.org/licenses/by/4.0