The second issue of Volume 3 of the International Journal of Management Science and Information Technology (July-December 2023) presents 20 diverse research articles covering digital transformation, marketing strategies, consumer behavior, financial decision-making, organizational behavior, and human resource management. This issue demonstrates a strong focus on technological integration in business practices and strategic adaptations to evolving market dynamics.

The publication begins with a concept analysis of web and mobile-based company management information systems using Shopee e-commerce as a case study, establishing the issue's technological foundation. Consumer behavior and service quality are prominent themes with four articles examining: service quality, brand image, and customer satisfaction effects on loyalty at a Bekam therapy center; product and service quality impacts on consumer satisfaction at UKM Wawarungan Ijot; e-service quality, e-trust, and e-customer satisfaction relationships on the Shopee platform; and consumer behavior in omnichannel retail environments.

Marketing strategy receives significant attention with five articles: a dynamic marketing approach for transforming travel experiences at Kinarya Jaya Tour & Travel; smart technology applications in hotel industry marketing in Bali; organic fertilizer marketing strategy using SWOT analysis; distribution strategy analysis for sales excellence at PT Bintang Sidoraya; and a comprehensive analysis of omnichannel marketing strategy effectiveness for sales optimization. Digital marketing is specifically addressed in research on product advertising through YouTube media and its effect on brand awareness, brand image, and purchase intentions among millennials.

Financial themes are explored in two articles: an analysis of financial literacy determinants among undergraduate students in Yogyakarta, and financial decision-making analysis with a behavioral economics approach focusing on capital market investors. Technological innovation is examined through research on its effect on business sustainability based on Society 5.0 dimensions, proposing new decision-making methods.

Organizational behavior and human resource management are represented by four articles: determinant factors driving compensation practice effectiveness at Banaran 9 Resto Coffee and Tea; job satisfaction and organizational commitment effects on turnover intention and employee performance at PT JJ Gloves Indo; empowering leadership and compensation system influences on turnover intention mediated by employee intrinsic motivation at PT IMIP; and a human resource development model for small and medium enterprises producing Kemplang crackers in Palembang City.

Customer engagement in digital contexts is addressed through research on social media and service quality effects on patient loyalty with satisfaction as mediation at Mojosongo Clinic 1, and customer engagement, customer equity, and intention to reuse mobile service applications focusing on DANA application users.

This issue reflects the journal's continued emphasis on interdisciplinary research at the intersection of management science and information technology, with particular attention to digital transformation strategies, omnichannel approaches to customer engagement, and organizational adaptations to technology-driven market changes. The research collectively provides both theoretical insights and practical applications for businesses navigating increasingly complex digital ecosystems and evolving consumer expectations.