The Effect of Service Quality and Price on Customer Satisfaction of Grabbike Online Transportation Services in Cimahi City
Main Article Content
Abstract
The main thing that must be considered by the company to win the competition is to provide satisfaction to consumers through providing good service quality and competitive prices. This study aims to determine the effect of product quality and price on consumer satisfaction of GrabBike Online transportation in Cimahi City. The population in this study is GrabBike online transportation service users in Cimahi City with a sample of 97 people. Sampling is done by purposive sampling technique. The results of research through descriptive analysis show that the quality of service, price and customer satisfaction in the category is very good. The analysis technique used is linear regression analysis. Associative testing shows the effect of service quality affects customer satisfaction by 25.6%, the effect of price on consumer satisfaction by 41.5%. And the amount of influence of service quality and price on customer satisfaction is 67.1% while the remaining 32.9% is influenced by other variables that are not studied.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Gofur, A. (2019). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB), 4(1), 37–44.
Ichsan, R. N., & Nasution, L. (2022). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada PT. Kurnia Aneka Gemilang Tanjung Morawa. Journal of Education, Humaniora and Social Sciences (JEHSS), 4(3), 1281–1288. DOI: https://doi.org/10.34007/jehss.v4i3.629
Kotler, P., & Gary Armstrong. (2013). Prinsip-prinsip Pemasaran (12th ed.). Erlangga.
Kotler, P., & Gary Armstrong. (2014). Prinsip-prinsip Manajemen (1st ed., Vol. 14). Erlangga
Mandasari, S., Hayadi, B. H., & Gunawan, R. (2022). Analisis Sentimen Pengguna Transportasi Online Terhadap Layanan Grab Indonesia Menggunakan Multinomial Naive Bayes Classifier. Jurnal Teknologi Sistem Informasi Dan Sistem KOmputer TGD, 5(2), 118–126. https://ojs.trigunadharma.ac.id/index.php/jsk/index
Setiawan, E., & Septiani, S. (2018). Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Pelanggan Pengguna Moda Transportasi Grab di Tangerang Selatan. Jurnal Manajemen Dan Kearifan Lokal Indonesia, 2(1), 54. DOI: https://doi.org/10.26805/jmkli.v2i1.24
Soedibjo, B. (2013). Pengantar Metode Penelitian. Universitas Nasional Pasim.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan dan, Penelitian. CV Andi Publisher.