Published: 2023-10-01
Analisis Fundraising Melalui Unit Pengumpul Zakat: Mengukur Minat Berdonasi
DOI: 10.35870/emt.v7i4.1428
Muhammad Arfan Harahap, Sri Wahyuni Hasibuan, Ahmad Daud
- Muhammad Arfan Harahap: , STAI Jam’iyah Mahmudiyah Tanjung Pura
- Sri Wahyuni Hasibuan: , STAI Jam’iyah Mahmudiyah Tanjung Pura
- Ahmad Daud: , STAI Jam’iyah Mahmudiyah Tanjung Pura
Abstract
Fundraising activities through zakat collection units still have problems and need to be analyzed. This research aims to measure the interest in donating through the Zakat Collecting Unit of STAI Jam’iyah Mahmudiyah, Langkat (UPZ STAI-JM). To analyze research data, which is a latent variable, it is carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of the SmartPls 4.0 tool. The research sample of 100 respondents provided data via a questionnaire which was distributed directly. The results of the study revealed that the interest in donating through UPZ STAI-JM was influenced by the variables of trust, income, and convenience by 71.4%. Where the trust variable gives the strongest influence and is followed by the income variable on the interest in donating. Meanwhile, the convenience variable does not influence the interest in donating.
Keywords
Fundraising ; Interest ; Trust ; Income ; Convenience
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Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 7 No. 4 (2023)
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Section: Articles
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Published: October 1, 2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/emt.v7i4.1428
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Muhammad Arfan Harahap
STAI Jam’iyah Mahmudiyah Tanjung Pura, Kabupaten Langkat, Provinsi Sumatera Utara, Indonesia
Sri Wahyuni Hasibuan
STAI Jam’iyah Mahmudiyah Tanjung Pura, Kabupaten Langkat, Provinsi Sumatera Utara, Indonesia
Ahmad Daud
STAI Jam’iyah Mahmudiyah Tanjung Pura, Kabupaten Langkat, Provinsi Sumatera Utara, Indonesia
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