Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Authors

DOI:

https://doi.org/10.35870/ijmsit.v3i1.878

Keywords:

Consumption, Food, Healthy , Price, Quality

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.

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Author Biographies

  • Kusdiyanto, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

  • Edy Purwo Saputro, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

  • Zulfa Irawati, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

  • Sri Murwanti, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

  • Irmawati, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

  • Dewi Probowati Setyaningrum, Muhammadiyah University of Surakarta

    Department of Management, Faculty of Economics and Business

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Published

2023-03-09

Issue

Vol. 3 No. 1 (2023): January - June 2023

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Articles

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How to Cite

Kusdiyanto, K., Purwo Saputro, E., Irawati, Z., Murwanti, S., Irmawati, I., & Probowati Setyaningrum, D. . (2023). Price, Quality, and Availability Factors on Consumption Intention of Healthy Food. International Journal of Management Science and Information Technology, 3(1), 61-69. https://doi.org/10.35870/ijmsit.v3i1.878

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