Digital Marketing Strategy in the Online Fashion Industry

Authors

  • Wahyu Sri Handono Institut Teknologi dan Bisnis Muhammadiyah Bali
  • Anthoneta Kopong STIE Bukit Zaitun Sorong
  • Muhammad Nur Madani STMIK Widya Cipta Dharma image/svg+xml

DOI:

https://doi.org/10.35870/ijmsit.v4i1.2668

Keywords:

The online fashion industry, Digital marketing strategies, SMEs, Social media, SEO

Abstract

The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of digital advertising, social media, and marketplaces. Social media, particularly Instagram, is highly effective in building brand awareness and increasing engagement through features like Stories, Reels, and Shopping. The COVID-19 pandemic accelerated the adoption of digital marketing as a primary solution to maintain business continuity. Training in digital marketing strategies is crucial for SMEs to understand and apply effective techniques such as SEO, SEM, and content marketing. SEO improves website rankings in search results, SEM uses paid ads for quick results, and content marketing focuses on creating relevant content. Digital analysis tools like Google Analytics help companies understand content performance and make necessary adjustments. With the right strategy, online fashion companies can achieve success in the digital era.

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Author Biographies

  • Wahyu Sri Handono, Institut Teknologi dan Bisnis Muhammadiyah Bali

    Digital Business Study Program, Institut Teknologi dan Bisnis Muhammadiyah Bali

  • Anthoneta Kopong, STIE Bukit Zaitun Sorong

    Management Study Program, STIE Bukit Zaitun Sorong, Indonesia

  • Muhammad Nur Madani, STMIK Widya Cipta Dharma

    Digital Business Study Program, STMIK Widya Cipta Dharma, Samarinda, Indonesia

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Published

2024-06-25

Issue

Vol. 4 No. 1 (2024): January - June 2024

Section

Articles

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Copyright (c) 2024 Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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How to Cite

Sri Handono, W., Kopong, A., & Nur Madani, M. (2024). Digital Marketing Strategy in the Online Fashion Industry. International Journal of Management Science and Information Technology, 4(1), 119-128. https://doi.org/10.35870/ijmsit.v4i1.2668

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