Published: 2025-04-10
Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Mahardhika Creative Event Organizer di Bandar Lampung
DOI: 10.35870/emt.v9i2.3904
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Abstract
This research aims to find out how price and quality influence the decision to use services at Mahardika Creative Event Organizer. In this research, there are 2 independent variables tested, namely the influence of price and service quality. This research uses a quantitative approach with descriptive methods. This research was also conducted at PT. Mahardika Creative Event. Data collection techniques in this research used questionnaires, literature studies, and interviews. The results of this research show that the influence of price and service quality has a significant effect on the decision to use services at Mahardika Creative Event Organizer.
Keywords
Effect of Price ; Service Quality ; Decision to Use Services
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 2 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i2.3904
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Renaldy Rafif Kesuma
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.
Tri Lestari
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.
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