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Keywords: "Competitiveness"

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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The Impact of Technological Innovation on Sustainability and Competitiveness in the Food and Beverage Industry Sector

Authors: Muhamad Teguh Setiadi

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Muhamad Teguh Setiadi: Universitas Primagraha
Pages: 438-449
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DOI:  10.35870/ijmsit.v4i2.3208
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
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DOI:  10.35870/ijmsit.v4i2.3097
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Investment Strategies for Strengthening the Organizational Knowledge System in Industrial Business Entities

Authors: Margarita Ekadjaja, Rorlen

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Margarita Ekadjaja: Universitas Tarumanagara
Rorlen: Universitas Tarumanagara
Pages: 421-430
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DOI:  10.35870/ijmsit.v5i2.5917
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
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DOI:  10.35870/ijmsit.v6i1.6537
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Optimization of Debtor Information Systems in Pressing Problem Financing in Some Syari'ah BPR in Aceh Province

Authors: Zulfan Yusuf, Syamsul Rizal

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Zulfan Yusuf: Serambi Mekkah University
Syamsul Rizal: 2AKUBANK Nusantara
Pages: 9-16
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DOI:  10.35870/ijmsit.v1i1.228
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Digital Agility and Knowledge Sharing to Increase MSMEs Performance : An Empirical Study in MSMEs in Semarang City

Authors: Nur Atika Yuniarti, Atika Mutiarachim

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Nur Atika Yuniarti: Universitas 17 Agustus 1945 Semarang
Atika Mutiarachim: Universitas 17 Agustus 1945 Semarang
Pages: 202-211
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DOI:  10.35870/ijmsit.v4i2.2730
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The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District

Authors: Melisa Riswania, Mohamad Lutfi

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Melisa Riswania: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Pages: 234-245
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DOI:  10.35870/ijmsit.v6i1.6727
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Information Technology of Credit Collaterals That Will Be Auction Based on Google Maps

Authors: Satria Prayudi, Mukhroji, Rossiana Ginting, Rahmat Sufri, Satrio Danuasmo

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Satria Prayudi: University Bina Bangsa Getsempena
Mukhroji: University Bina Bangsa Getsempena
Rossiana Ginting: University Bina Bangsa Getsempena
Rahmat Sufri: University Bina Bangsa Getsempena
Satrio Danuasmo: University Bina Bangsa Getsempena
Pages: 37-47
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DOI:  10.35870/ijmsit.v2i2.772
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The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ

Authors: Yulia Dwi Lestari, Mohamad Lutfi, Mochamad Rizal

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Yulia Dwi Lestari: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Mochamad Rizal: Universitas Teknologi Muhammadiyah Jakarta
Pages: 188-200
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DOI:  10.35870/ijmsit.v6i1.6669
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Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector

Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah

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Nizar Fauzan: Khon Kaen University
Rita Kusumawati: Muhammadiyah University of Yogyakarta
Nursaadah Syahro Fitriyah: Chiang Mai University
Pages: 131-142
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DOI:  10.35870/ijmsit.v3i1.1300
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
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DOI:  10.35870/ijmsit.v5i2.5961
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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Performance Analysis of Certification Institutions of Marine and Fisheries Professions from 2019 to 2023

Authors: Imron Natsir, Eny Triastuti

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Imron Natsir: Universitas PTIQ Jakarta
Eny Triastuti: STIE Kalpataru Cibinong
Pages: 411-419
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DOI:  10.35870/ijmsit.v4i2.3090
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
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DOI:  10.35870/ijmsit.v5i1.3646
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Abstract
Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Authors: Akhmad Alfaraby, Lijan Poltak Sinambela

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Akhmad Alfaraby: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 20-26
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DOI:  10.35870/ijmsit.v5i1.3619
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The Impact of Organizational Culture on Employee Retention and Performance in the Technology Industry: A Comparative Study

Authors: Agus Suherman, Nur Arminarahmah, Martini

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Agus Suherman: Universitas Islam Syekh-Yusuf
Nur Arminarahmah: Universitas Islam Kalimantan Muhammad Arsyad Albanjari
Martini: ITB Bina Sriwijaya Palembang
Pages: 516-526
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DOI:  10.35870/ijmsit.v4i2.3405
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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Abstract
Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
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DOI:  10.35870/ijmsit.v4i2.3320
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Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations

Authors: Hanuna Shafariah, Akmil Asril, Redjeki Agoestyowati

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Hanuna Shafariah: Institut Ilmu Administrasi dan Sosial STIAMI
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Redjeki Agoestyowati: Institut Ilmu Administrasi dan Sosial STIAMI
Pages: 482-491
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DOI:  10.35870/ijmsit.v4i2.3372
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Abstract
International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
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DOI:  10.35870/ijmsit.v4i1.2682
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience

Authors: Fahmi Amirulloh Anwar, Dian Deliana, Suyamto

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Fahmi Amirulloh Anwar: Universitas Primagraha
Dian Deliana: Universitas Muhammadiyah Karanganyar
Suyamto: Universitas Muhammadiyah Karanganyar
Pages: 428-437
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DOI:  10.35870/ijmsit.v4i2.3201
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