Published: 2024-06-26
International Market Development Strategy in Companies
DOI: 10.35870/ijmsit.v4i1.2682
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Abstract
In the era of globalization, international market development is an important strategy for companies that want to expand their business reach and increase their competitiveness in the global market. This article discusses various strategies that companies can implement in developing international markets, from market research to technological innovation. Comprehensive market research, SWOT analysis, and a deep understanding of local consumer preferences are crucial first steps. In addition, customization of products and services, strategic alliances with local companies, and segmented marketing strategies are key elements in ensuring success in international markets. Compliance with trade regulations and policies is also very important to avoid legal problems and ensure smooth business operations. Through a proactive approach and investment in training and technology, companies can overcome legal and operational obstacles, strengthen their reputation, and achieve sustainable growth in the global marketplace.
Keywords
International market development ; Market research ; Product customization ; Strategic alliances ; SWOT analysis
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 4 No. 1 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ijmsit.v4i1.2682
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Slamet Riyanto
Faculty of Economics and Business Management, Management study program, Universitas Tangerang Raya, Tangerang, Indonesia
Satrio Sudarso
Faculty of Business, Law and Social Sciences, Management study program, Universitas Muhammadiyah Sidoarjo, Indonesia
Sumardi
Faculty of Economics and Business Management, Management study program, Universitas Tangerang Raya, Indonesia
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