Published: 2024-06-25
Digital Marketing Strategy in the Online Fashion Industry
DOI: 10.35870/ijmsit.v4i1.2668
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Abstract
The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of digital advertising, social media, and marketplaces. Social media, particularly Instagram, is highly effective in building brand awareness and increasing engagement through features like Stories, Reels, and Shopping. The COVID-19 pandemic accelerated the adoption of digital marketing as a primary solution to maintain business continuity. Training in digital marketing strategies is crucial for SMEs to understand and apply effective techniques such as SEO, SEM, and content marketing. SEO improves website rankings in search results, SEM uses paid ads for quick results, and content marketing focuses on creating relevant content. Digital analysis tools like Google Analytics help companies understand content performance and make necessary adjustments. With the right strategy, online fashion companies can achieve success in the digital era.
Keywords
The online fashion industry ; Digital marketing strategies ; SMEs ; Social media ; SEO
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 4 No. 1 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ijmsit.v4i1.2668
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Wahyu Sri Handono
Digital Business Study Program, Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong
Management Study Program, STIE Bukit Zaitun Sorong, Indonesia
Muhammad Nur Madani
Digital Business Study Program, STMIK Widya Cipta Dharma, Samarinda, Indonesia
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