Published: 2023-03-09
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food
DOI: 10.35870/ijmsit.v3i1.878
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Abstract
The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Keywords
Consumption ; Food ; Healthy ; Price ; Quality
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 1 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/ijmsit.v3i1.878
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Kusdiyanto
Department of Management, Faculty of Economics and Business
Edy Purwo Saputro
Department of Management, Faculty of Economics and Business
Zulfa Irawati
Department of Management, Faculty of Economics and Business
Sri Murwanti
Department of Management, Faculty of Economics and Business
Irmawati
Department of Management, Faculty of Economics and Business
Dewi Probowati Setyaningrum
Department of Management, Faculty of Economics and Business
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