Published: 2024-01-17
Online Shopping Decisions Based Perceived Ease of Use As Mediation
DOI: 10.35870/ijmsit.v4i1.1927
Downloads
Abstract
This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Keywords
Consumer Lifestyles ; Online Shopping decisions ; Perceived Ease of Use ; Product Knowledge
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 4 No. 1 (2024)
-
Section: Articles
-
Published: %750 %e, %2024
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: 10.35870/ijmsit.v4i1.1927
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Sirda
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Ihwan Susila
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Moechammad Nasir
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Soepatini
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
-
Herawati, Ratna, Amalia Nur Chasanah, Tito Aditya Perdana, and Masitha Fahmi Wardhani. 2021. “Study on Online Purchase Decisions on The Online Shopee Selling Site.” Nusantara Science and Technology Proceedings, October, 13–19. https://doi.org/10.11594/nstp.2021.1303.
-
Adnan, A., Ahmad, A., & Khan, MN (2017). Examining the role of consumer lifestyles on ecologybehaviouramong young Indian consumers. Young Consumers, 18(4), 348-377.
-
Selvakumar, J. J., & Raghavan, N. R. (2017). Influence of lifestyle and attitude on online shopping. Asia Pacific Journal of Research, 1(55), 24-30.
-
Bob Foster, Ratih Hurriyati 2, and Muhamad Deni Johansyah. 2022. "The Effect of Product Knowledge, Perceived Benefits, and Perceptions of Risk on Indonesian Student Decisions to Use E-Wallets for Warunk Upnormal." Sustainability, 11–14. https://doi.org/10.3390/su14116475.
-
Maulana, Fajar Rezky, Nevi Hasnita, and Evriyenni Evriyenni. 2020. "The Influence of Product Knowledge and Word of Mouth on Customers' Decisions to Choose Sharia Banks." Jihbiz: Global Journal of Islamic Banking and Finance 2 (2): 124–37. https://doi.org/10.22373/jihbiz.v2i2.8644.
-
Tyas, Elok Irianing, and Emile Satia Darma. 2017. "The Influence of Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, and Actual Usage on Acceptance of Information Technology: Empirical Study on Employees of the Accounting and Finance Section of Baitul Maal Wa Tamwil, Yogyakarta Special Region." Indonesian Accounting and Business Review 1 (1): 25–35. https://doi.org/10.18196/rab.010103.
-
Naufaldi, Ivan, and Miharni Tjokrosaputro. 2020. "The Influence of Perceived Ease of Use, Perceived Usefulness, and Trust on Intention To Use." Journal of Managerial and Entrepreneurship 2 (3): 715–22. https://doi.org/10.24912/jmk.v2i3.9584.
-
Istiarni, Panggih Rizki Dwi, and Paulus Basuki Hadiprajitno. 2014. "Analysis of the Influence of Perceived Benefits, Ease of Use and Credibility on Interest in Repeated Use of Internet Banking with Attitudes to Use as an Intervening Variable." Diponegoro Journal Of Accounting 03 (02): 1–10. http://ejournal-s1.undip.ac.id/index.php/accounting.
-
Warayuanti, W. (2015). The Influence of Lifestyles and Consumers Attitudes on Product Purchasing Decision via Online Shopping in Indonesia. European Journal of Business and Management, 7(8), 74–80.
-
Amin, AM, & Hendra, H. (2020). The Influence of Trust, Convenience, and Promotion on Online Purchasing Decisions at Lazada. Co. Id. Management Studies and Entrepreneurship Journal (MSEJ), 1(1), 78-89.
-
Juarez, PD, Suprapti, S., & Wayan, N. (2020). The Influence of Site Quality and Product Knowledge on Attitudes to Encourage Online Purchase Intentions on Tokopedia. com (Doctoral dissertation, Udayana University).
-
Sugiyono, "Sugiyono, Quantitative Qualitative Research Methods and R&D, (Bandung: Alfabeta, 2015) p.57 47," pp. 47–61, 2018.
-
Ramadhan, A., Janitra, ES, Muljono, FE, Utamawati, I., Wijaya, M., & Istijanto, I. (2022). Factors Influencing Buying Intention of Organic Food. PERWIRA-Indonesian Journal of Entrepreneurship Education, 5(1), 1-19.
-
Badjamal, FA, Rezal, M., Kamal, K., Latoki, L., Ahmad, A., Said, IM, & Ningsih, K. (2019). The Influence of Lifestyle and Brand Equity on Purchasing Decisions on Samsung Brand Mobile Phones in Palu City. Journal of Economic Trends, 7(2), 1-11.
-
Tri Grace. 2019. "The Influence Of Perceived Ease Of Use And Usefulness Of The Academic Registration System On The Attitude Of Using Online Study Plan Card (Krs)." Journal of Theoretical And Applied Management 12(3): 260–77.
-
Ittaqullah, N., Madjid, R., & Suleman, NR (2020). The effects of mobile marketing, discounts, and lifestyle on consumers' impulse buying behavior in online marketplaces. International Journal of Scientific and Technological Research, 9(3), 1569-1577.
-
Achadi, Ady, and Hari Winarto. 2020. "The Influence of Product Knowledge, Perception of Risk and Perception of Benefits on Interest in Using Go Pay Services among Go Jek Customers." Scientific Magazine of Management and Business 17 (1): 11–23.
-
Khoirun Nisa Bahri, and Rita Komaladewi. 2023. “The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions.” Asia Pacific Journal of Management and Education 6 (1): 79–93. https://doi.org/10.32535/apjme.v6i1.1654.
-
Hasdani, H., Nasir, M., & Burhanuddin, B. (2021). Perception of the Ease of Using the Shopee Application on Online Purchasing Decisions among Users in Bungo Regency. Journal of Management Science, 1(3), 187-196.
-
Pebriani, WV, Sumarwan, U., & Simanjuntak, M. (2018). The effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. Independent Journal of Management & Production, 9(2), 545-561.
-
Haryanto, B., Febrianto, A., & Cahyono, E. (2019). Lifestyle and Consumer Preferences in Choosing Local or Foreign Brands: a Study of Consumer Behavior in Surakarta–Indonesia. Journal of Management and Entrepreneurship, 21(1), 74-88.
-
Hanjaya, S. (2016). The influence of product quality, product knowledge and menu diversity on purchasing decisions for capra latte products. Management And Start-Up
-
Ittaqullah, N., Madjid, R., & Suleman, NR (2020). The effects of mobile marketing, discounts, and lifestyle on consumers' impulse buying behavior in online marketplaces. International Journal of Scientific and Technological Research, 9(3), 1569-1577.
-
Suhir, Moch., Suryadi, Imam., and Riyadi. 2014. The Influence of Perceptions of Risk, Convenience and Benefits on Online Purchasing Decisions (Survey of Website Users www.Kaskus.co.id). Journal of Business Administration (JAB)| Vol 8, No 1 February 2014
-
Amin, AM, & Hendra, H. (2020). The Influence of Trust, Convenience, and Promotion on Online Purchasing Decisions at Lazada. Co. Id. Management Studies and Entrepreneurship Journal (MSEJ), 1(1), 78-89.
-
Apupianti, IN, Sumarwan, U., & Tinaprilla, N. (2019). Influences of shopping lifestyle and reference groups towards purchase intention of preloved fashion. Indonesian Journal of Business and Entrepreneurship, 5(3), 252-262.
-
Juarez, PD, Suprapti, S., & Wayan, N. (2020). The Influence of Site Quality and Product Knowledge on Attitudes to Encourage Online Purchase Intentions on Tokopedia. com (Doctoral dissertation, Udayana University).
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.