Published: 2024-08-09
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju
DOI: 10.35870/ijmsit.v4i2.2908
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Abstract
This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Keywords
Customer experience ; Customer satisfaction ; Customer loyalty ; Repurchase intention ; Cafe Dokobox Mamuju
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 4 No. 2 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ijmsit.v4i2.2908
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Rezki Wardani
Department of management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Wiyadi
Department of management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Soepatini
Department of management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
M. Nasir
Department of management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
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