International Journal of Management Science and Information Technology (IJMSIT), e-ISSN: 2776-7388 and p-ISSN: 2774-5694 is a free and open-access journal published by the Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia. IJMSIT is an open-access journal dedicated to the exploration of the impact of information technologies on managerial and organizational topics. The journal employs a multidisciplinary approach to develop comprehensive and theoretical frameworks for both researchers and practitioners in the fields of management and information technology. IJMSIT aims to stimulate research in emerging domains influenced by advancements in information technology and trends in management practices. Its readership includes academics from business and engineering schools, as well as managers interested in the application of quantitative methods in business. All published articles are assigned a digital object identifier (DOI) for easy reference.

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Vol. 5 No. 1 (2025): January - June 2025

DOI: https://doi.org/10.35870/ijmsit.v5i1

Published: 2025-01-01

Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Yuli Alam(1), Siti Nur Azizah(2), Caroline(3)
(1) ITB Bina Sriwijaya Palembang, Indonesia
(2) Universitas Muhammadiyah Purwokerto, Indonesia
(3) Universitas Sultan Fatah, Indonesia
Pages: 46-55

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Rachmiani(1), Naufal Haidar Ahmada(2), Darusman(3)
(1) Institut Tekhnologi Sains Muhammadiyah Kolaka Utara, Indonesia
(2) Institut Teknologi dan Bisnis Muhammadiyah Purbalingga, Indonesia
(3) Universitas Muhammadiyah Pontianak, Indonesia
Pages: 56-66

Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Aat Ruchiat Nugraha(1), Diah Fatma Sjoraida(2)
(1) Universitas Padjadjaran, Indonesia
(2) Universitas Padjadjaran, Indonesia
Pages: 67-75

Investigation of Financial Performance by Non-Financial Factors of State Hospital at Semarang

Rahani Risna Ditha(1), Jaluanto Sunu Punjul Tyoso(2), Caecilia Sri Haryanti(3), Muchayatin(4)
(1) Universitas 17 Agustus 1945, Indonesia
(2) Universitas 17 Agustus 1945 Semarang, Indonesia
(3) Universitas 17 Agustus 1945 Semarang, Indonesia
(4) Universitas 17 Agustus 1945 Semarang, Indonesia
Pages: 76-89

The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

M. Ahlun Nizar(1), Sri Rahayu(2), Zaleha Trihandayani(3)
(1) Universitas Muhammadiyah Palembang, Indonesia
(2) Universitas Muhammadiyah Palembang, Indonesia
(3) Universitas Muhammadiyah Palembang, Indonesia
Pages: 90-96

The Effect of Financial Ratios and Company Size on Stock Price (Empirical Study on Jakarta Islamic Index 70)

Hani Lutpiah Sungkar(1), Suryo Budi Santoso(2), Wida Purwidianti(3), Eko Hariyanto(4)
(1) Universitas Muhammadiyah Purwokerto, Indonesia
(2) Universitas Muhammadiyah Purwokerto, Indonesia
(3) Universitas Muhammadiyah Purwokerto, Indonesia
(4) Universitas Muhammadiyah Purwokerto, Indonesia
Pages: 97-106

Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Nany Budi Hardjayanti(1), Amirah Andika Rifdayanti (2), Satrya Bayu irawan(3)
(1) Universitas Nani Bili Nusantara Sorong, Indonesia
(2) Universitas Islam Negeri Raden Fatah Palembang, Indonesia
(3) Universitas Nani Bili Nusantara Sorong, Indonesia
Pages: 107-115

The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Nugraha Rasyid(1), Goso(2), Muhammad Ikbal(3)
(1) Universitas Muhammadiyah Palopo, Indonesia
(2) Universitas Muhammadiyah Palopo, Indonesia
(3) Universitas Muhammadiyah Palopo, Indonesia
Pages: 116-123

Analysis of Village Fund Use in Improving Community Welfare in Baebunta District North Luwu Regency

Ardian Kelana(1), Ketut Patra(2), Muh. Ikbal(3)
(1) Universitas Muhammadiyah Palopo, Indonesia
(2) Universitas Muhammadiyah Palopo, Indonesia
(3) Universitas Muhammadiyah Palopo, Indonesia
Pages: 139-143

The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Rizki Juwita Sari(1), Anton Agus Setyawan(2)
(1) Universitas Muhammadiyah Surakarta, Indonesia
(2) Universitas Muhammadiyah Surakarta, Indonesia
Pages: 167-174

Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Gezha Meisya Azzahra(1), Anton Agus Setyawan(2)
(1) Universitas Muhammadiyah Surakarta, Indonesia
(2) Universitas Muhammadiyah Surakarta, Indonesia
Pages: 175-182

The Impact of Work Experience and Compensation on Employee Performance in a Growing Company

Friska Nurliana Sirait(1), Anto Purwadi(2), Rusdi(3)
(1) Sekolah Tinggi Media Komunikasi Trisakti, Indonesia
(2) Sekolah Tinggi Media Komunikasi Trisakti, Indonesia
(3) Universitas Muhammadiyah Sorong, Indonesia
Pages: 192-200
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