Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing

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Published: Apr 10, 2024
DOI: https://doi.org/10.35870/emt.v8i2.2368
Keywords:
Sales Promotion, Advertising, Buying Decision
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Dino Gustaf Leonandri
Institut Pariwisata Trisakti
Wala Erpurini
Universitas Nasional PASIM

Abstract

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.

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How to Cite
Leonandri, D. G., & Erpurini, W. (2024). Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing. Jurnal EMT KITA, 8(2), 645–649. https://doi.org/10.35870/emt.v8i2.2368
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Vol. 8 No. 2 (2024): APRIL
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biographies

Dino Gustaf Leonandri, Institut Pariwisata Trisakti

Institut Pariwisata Trisakti, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Wala Erpurini, Universitas Nasional PASIM

Program Studi Manajemen, Fakultas Ekonomi, Universitas Nasional PASIM, Kota Bandung, Provinsi Jawa Barat, Indonesia

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