Published: 2024-04-01
Pengaruh Word of Mouth, Social Media Marketing dan Kepercayaan terhadap Kepuasan Konsumen Pengguna IPhone
DOI: Not available
Sulistyo Budi Utomo, Arif MarjukI, Arvin Hardian , I Wayan Adi Pratama, M. Imron Mas'ud
Abstract
Penelitian ini dilakukan dengan bertujuan untuk mengetahui pengaruh word of mouth, social media marketing dan kepercayaan terhadap kepuasan konsumen pengguna iPhone. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Populasi penelitian adalah konsumen pengguna iPhone. Jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini analisis regresi linier berganda. Hasil penelitian secara parsial mengindikasikan bahwa setiap variabel kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone. Hasil uji penelitian memperoleh hasil nilai R Square diperoleh sebesar 45% dan sisanya sebesar 55% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya citra merek, promosi harga dan emosional dan lain-lain. Hasil uji simultan penelitian diperoleh bahwa pengaruh word of mouth, social media marketing dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone.
Keywords
No keywords available.
Downloads
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 10 No. 2 (2024)
-
Section: Articles
-
Published: April 1, 2024
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: Not available
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
No author biographies available.
-
Dewi, D. (2022). Pengaruh Word Of Mouth ( WOM ), Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pembelian Handphone di Toko KSC Cellular Mojokerto. Journal of Sustainability Business Research, 3(1), 236–241.
-
Fadhli, K., & Pratiwi, N. D. (2021). Pengaruh Digital Marketing, Kualitas Produk, Dan Emosional Terhadap Kepuasan Konsumen Poskopi Zio Jombang. Jurnal Inovasi Penelitian, 2(2), 603–612.
-
Fajri, D., & Ma’ruf, J. J. (2018). PENGARUH SOCIAL MEDIA MARKETING DAN PROMOSI HARGA TERHADAP KEPUASAN KONSUMEN DAN PENGALAMAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA MASKAPAI PENERBANGAN AIRASIA DI BANDA ACEH. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(2), 33–48. http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType=PDF&id=9987
-
Handoko, B. (2017). Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 18(1), 61–72. https://doi.org/10.30596/jimb.v18i1.1098
-
Hermawati, A. (2023). Pengaruh Penanganan Keluhan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas (Literature Review Manajemen Pemasaran). Jurnal Manajemen Dan Pemasaran Digital, 1(1), 14–28. https://doi.org/10.38035/jmpd.v1i1.18
-
Hutabarat, M. I. (2021). Rasio Keuangan Mempengaruhi Profitabilitas Pada Bank Persero di Bursa Efek Indonesia. Journal Of Management, Accounting, Economic and Business, 02(02), 25–38.
-
Hutabarat, M. I. (2022). Pengaruh ROA, Pertumbuhan Penjualan, Likuiditas dan Ukuran Perusahaan terhadap Struktur Modal Perusahaan Manufaktur Sektor Makanan dan Minuman di BEI. Owner, 6(1), 348–358. https://doi.org/10.33395/owner.v6i1.589
-
Hutabarat, M. I., Judijanto, L., Ristiyana, R., Syafii, M., & Mediawati, E. (2023). The influence of accounting knowledge , business experience , work motivation on the use of accounting information in MSMEs. International Journal of Applied Finance and Business Studies, 11(3), 338–344.
-
Hutabarat, M. I., Nasution, S., & Zalukhu, R. S. (2023). Influence Net Profit Margin , Sales Growth And Debt To Equity Ratio On Earning Per Share. Jurnal Akuntansi Bisnis Eka Prasetya, 9(1), 15–22.
-
Hutabarat, M. I., Silalahi, H., Samosir, H. E. S., Siregar, M. R., & Damanik, H. M. (2023). Enrichment : Journal of Management Analysis current ratio return on asset and debt to equity ratio on dividend payout ratio. Enrichment: Journal of Management, 13(2), 1552–1559.
-
Inkiriwang, M. V., Ogi, I. W. J., & Woran, D. (2022). Pengaruh Digital Marketing, Kualitas Produk Dan Emosional Terhadap Kepuasan Konsumen Pinky Kitty Shop Tondano. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 587. https://doi.org/10.35794/emba.v10i3.42488
-
Kasinem, K. (2020). Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Bukit Serelo Lahat. Jurnal Media Wahana Ekonomika, 17(4), 329. https://doi.org/10.31851/jmwe.v17i4.5096
-
Kuswibowo, C., & Murti, A. K. (2021). Analisis Pengaruh Brand Image, Promotion, Dan Electronic Word of Mouth Terhadap Minat Beli Pada Aplikasi Online Shop. Jurnal Manajemen Industri Dan Logistik, 5(1), 53–61. https://doi.org/10.30988/jmil.v5i1.726
-
Masruroh, S., Wahyono, D., Muhaimin, Katjina, H., & Judijanto, L. (2023). Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Siti. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(6), 2464–2471. https://doi.org/10.37641/jikes.v3i1.1792
-
Oktriyanto, B., Budiarto, G. L., Siahaan, S. O., & Sanny, L. (2021). Effects of Social Media Marketing Activities Toward Purchase Intention Healthy Food in Indonesia. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 6815–6822. https://doi.org/10.17762/turcomat.v12i10.5548
-
Rachman, R., & Wahyu, T. W. (2017). KOMUNIKASI WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN BATIK Bangkalan. Jurnal Aspikom, 3(2), 285–295.
-
Sari, K., & K, N. I. (2019). Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung). Jurnal Ilmiah Komunikasi Makna, 7(2), 1. https://doi.org/10.30659/jikm.7.2.1-22
-
Septyandani, E., Santia Dewi, R., & Hidayatullah, D. M. S. (2020). Peranan Word of Mouth Terhadap Kepercayaan Konsumen Pada Jasa Studio Photo a Di Banjarbaru the Effect of Word of Mouth on Consumer Trust in Photo a Studio Services in Banjarbaru. Jurnal Kognisia, 3(1), 30–33. http://www.trijurnal.lemlit.trisakti.ac.id/index.ph
-
Sjoraida, D. F., & Hardian, A. (2023). Pengaruh Social Media Marketing , Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo. 9(5), 2044–2049.
-
Supertini, N. P. S., Telagawati, N. L. W. S., & Yulianthini, N. N. (2020). Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja. Prospek: Jurnal Manajemen Dan Bisnis, 2(1), 61. https://doi.org/10.23887/pjmb.v2i1.26201
-
Tarigan, P. S., Wahyono, D., Kusumawardhani, T., Sairdama, S. S., & Nugraha, A. R. (2023). Pengaruh Digital Marketing dan Brand Image Terhadap Minat Nasabah. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1431–1439.
-
Wibowo, D. U., Yulianto, E., & Sunarti. (2022). Pengaruh Social Media Marketing Terhadap Kesadaran Merek, Citra Merek Dan Kepuasan Konsumen. Profit: Jurnal Administrasi Bisnis, 16(1), 130–137. https://profit.ub.ac.id/index.php/profit/article/view/2605
-
Winahyuningsih, P. (2010). Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Griptha Kudus. Sosial Dan Budaya, 3(2), 1–17.
-
Wulanda, N., Wahab, Z., & Widad, A. (2019). Pengaruh Harga, Word of Mouth Dan Citra Merek Terhadap Keputusan Pembelian Dalam Memilih Event Organizer (Studi Kasus Di Un Production). Journal of Management and Business Review, 16(1), 43–70. https://doi.org/10.34149/jmbr.v16i1.139
Copyright and Licensing Agreement
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
- Authors retain full copyright of their work
- Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
- This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
Most read articles by the same author(s)
- Diah Fatma Sjoraida, Siti Masruroh, Andriya Risdwiyanto , Arvin Hardian , Evi Meidasari M Pengaruh Social Media Marketing, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo , JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
- Trisnawati Kusumawardhani, Rahula Hananuraga, Sulistyo Budi Utomo, Arvin Hardian, Yanti Setianti Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen , JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)