Published: 2023-12-01
Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products
DOI: 10.35870/jemsi.v9i6.1810
Elizabeth Elizabeth, Sulistyo Budi Utomo, Ngurah Pandji Mertha Agung Durya, I Wayan Gede Antok Setiawan Jodi, Dedik Wiryawan
Abstract
The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 6 (2023)
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Section: Articles
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Published: December 1, 2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jemsi.v9i6.1810
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