The Role of Management Information Systems in the E-Commerce Industry on the Shopee Application Program

Authors

  • Dewi Puspaningtyas Faeni Universitas Bhayangkara Jakarta Raya image/svg+xml
  • Anggraini Putri Otorus Carolina Universitas Bhayangkara Jakarta Raya image/svg+xml

DOI:

https://doi.org/10.35870/ljit.v2i2.2770

Keywords:

Data Analysis, User Experience, Shopee, E-Commerce, Management Information System

Abstract

This study examines how Management Information Systems (MIS) can enhance the efficacy and efficiency of e-commerce operations, with a specific emphasis on the Shopee app. SIM has become an essential tool for supporting business strategy, operational management, and customer interaction as a result of the information technology industry's rapid development. One of the top e-commerce sites in Southeast Asia, Shopee, has combined a number of SIM components, including supply chain management, market analysis, and customer data management, to optimize user experience and business performance. The study's findings indicate that managing the dynamics of the competitive e-commerce market and fostering Shopee's long-term growth and innovation depend heavily on the successful deployment of SIMs. The research's practical implications include suggestions for additional SIM development in e-commerce applications, with a focus on improving user experience and data security.

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Author Biographies

  • Dewi Puspaningtyas Faeni, Universitas Bhayangkara Jakarta Raya

    Faculty of Economics and Business Universitas Bhayangkara Jakarta Raya

  • Anggraini Putri Otorus Carolina, Universitas Bhayangkara Jakarta Raya

    Student of Faculty Economics and Business Universitas Bhayangkara Jakarta Raya

References

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Published

2024-06-29

Issue

Vol. 2 No. 2 (2024): JUNI-NOVEMBER 2024

Section

Articles

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Copyright (c) 2024 Dewi Puspaningtyas Faeni, Anggraini Putri Otorus Carolina

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How to Cite

Faeni, D. P., & Carolina, A. P. O. (2024). The Role of Management Information Systems in the E-Commerce Industry on the Shopee Application Program . LANCAH: Jurnal Inovasi Dan Tren, 2(2), 532~536. https://doi.org/10.35870/ljit.v2i2.2770

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