Published: 2024-02-01

Pengaruh Komunikasi Pemasaran, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen

DOI: 10.35870/jemsi.v10i1.1940

Suriadi, Sulistyo Budi Utomo , Rendro Laksmono, Rudi Kurniawan, Loso Judijanto
  • Suriadi: Universitas Muhammadiyah Buton image/svg+xml
  • Sulistyo Budi Utomo : Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
  • Rendro Laksmono: rendro.lakmono@gmail.com
  • Rudi Kurniawan: Politeknik LP3I
  • Loso Judijanto: IPOSS Jakarta

Abstract

Penelitian ini menganalisis pengaruh komunikasi pemasaran, harga dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy. Penelitian ini menggunakan metode purposive sampling yaitu metode berdasarkan kriteria dengan jumlah sampel sebesar 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai R Square diperoleh dengan hasil sebesar 44,2%. Sisanya sebesar 55,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, lokasi dan promosi dan lain-lain.

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How to Cite

Suriadi, Sulistyo Budi Utomo, Rendro Laksmono, Rudi Kurniawan, & Loso Judijanto. (2024). Pengaruh Komunikasi Pemasaran, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen . JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(1), 507-513. https://doi.org/10.35870/jemsi.v10i1.1940
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 1 (2024)

  • Section: Articles

  • Published: February 1, 2024

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