Published: 2021-12-30
Analisis Fleksibilitas Strategis Perkembangan Usaha Kilang Batu Bata Pasca Pandemi COVID-19 (Studi Kasus: Kota Banda Aceh)
DOI: 10.35870/emt.v5i2.474
Downloads
Abstract
The specific objectives of this research are; 1) To find out the development of production, working capital, labor, sales volume, wage level, selling price, material costs, and profits of brick industry business actors, 2) To determine the feasibility of brick business in Banda Aceh City, and 3) To analyze strategic flexibility in the development of the brick refinery business after the COVID-19 pandemic. Descriptive and quantitative analysis was used to analyze the data, with direct observation of a research object in order to determine the condition of the business location and the characteristics of the brick business in Banda Aceh City. In order to determine whether or not the business was feasible, the business was carried out using BCR analysis calculations. Based on the results of research and discussion, it can be concluded that the development of the brick refinery business is known. The results of data analysis regarding the amount of production, labor, working capital, sales volume, wages, selling prices, raw material costs, and business profits of the brick refinery have increased every year. In contrast, in 2020-2021 there will be a decline caused by declining demand and high raw materials for brick processing. The results of the calculation of business feasibility in terms of Capital and Revenue using the BCR formula show that the capital and revenue variables have a positive effect on the feasibility of the 2017 to 2019 Brick Refinery Business or in other words that the Brick Refinery Business does not lose. It was reversed in 2020-2021 where the brick business decreased in demand but the stock became large and no significant losses were found. However, the bricks business revenue has decreased. The brick refinery business seen from the marketing aspect experienced positive developments in 2017-2019, this can be seen from the number of requests that always increase every year. It is different in 2020-2021 where the development from the marketing aspect is low, due to the pandemic and reduced development in Banda Aceh City.
Keywords
Analysis ; Flexibility ; Strategic ; Development ; Brick Refinery Business ; Post Pandemic ; COVID-19 ; Banda Aceh City
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 5 No. 2 (2021)
-
Section: Articles
-
Published: %750 %e, %2021
-
License: CC BY 4.0
-
Copyright: © 2021 Authors
-
DOI: 10.35870/emt.v5i2.474
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Ijal Fahmi
Program Studi Manajemen, Fakultas Ekonomi, Universitas Serambi Mekkah, Kota Banda Aceh, Provinsi Aceh, Indonesia
Ilyas Ilyas
Program Studi Manajemen, Fakultas Ekonomi, Universitas Serambi Mekkah, Kota Banda Aceh, Provinsi Aceh, Indonesia
-
Agustin, H. (2017). Studi Kelayakan Bisnis Syariah.
-
As, F. K., Novareza, O., & Santoso, P. B. (2017). Peningkatan Kualitas Produk Batu Bata Merah Dengan Memanfaatkan Limbah Abu Serat Sabut Kelapa Dan Abu Serbuk Gergaji.
-
Asang, H. S. (2019). Membangun Sumberdaya Manusia Berkualitas: Prespektif Organisasi Publik. Firstbox Media.
-
Budiarto, R., Putero, S. H., Suyatna, H., Astuti, P., Saptoadi, H., Ridwan, M. M., & Susilo, B. (2018). Pengembangan UMKM Antara Konseptual dan Pengalaman Praktis. UGM PRESS.
-
Darsih, D., Iyan, R. Y., & Pailis, E. A. (2017). Peranan Sektor Industri Kecil Batu Bata Press dalam Meningkatkan Pendapatan Masyarakat di Kecamatan Tenayan Raya Kota Pekanbaru (Doctoral dissertation, Riau University).
-
Djatmiko, A., & Pudyastiwi, E. (2020). Hambatan dan Tantangan Usaha Mikro, Kecil dan Menengah (UMKM) Indonesia dalam Menghadapi Pandemi Covid-19. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(3), 117-123.
-
Fathonah, N. (2018). Gaya kepemimpinan kh. Mughni labib dan implementasinya di yayasan pendidikan al-ittihaad darussa'adah pasir kidul kecamatan purwokerto barat kabupaten banyumas (Doctoral dissertation, IAIN Purwokerto).
-
Hardiyanto, R. (2019). Analisis Penyerapan Tenaga Kerja pada Industri Kecil dan Menengah Batik di Kecamatan Laweyan Kota Surakarta (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
-
Inayah, M. N. (2018). Pola Persebaran Dan Distribusi Produk Industri Batu Bata Di Kecamatan Patikraja Kabupaten Banyumas (Doctoral Dissertation, Universitas Muhammadiyah Purwokerto).
-
Indriasari, A., Suryanti, N., & Afriana, A. (2017). Pembiayaan Usaha Mikro, Kecil, Dan Menengah Melalui Situs Crowdfunding “Patungan. Net†Dikaitkan Dengan Undang-Undang Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil, Dan Menengah. ACTA DIURNAL Jurnal Ilmu Hukum Kenotariatan, 1(1), 87-102.
-
Indriasari, A., Suryanti, N., & Afriana, A. (2017). Pembiayaan Usaha Mikro, Kecil, Dan Menengah Melalui Situs Crowdfunding “Patungan. Net†Dikaitkan Dengan Undang-Undang Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil, Dan Menengah. ACTA DIURNAL Jurnal Ilmu Hukum Kenotariatan, 1(1), 87-102.
-
Kamila, E. F. (2020). Peran Industri Halal Dalam Mengdongkrak Pertumbuhan Ekonomi Indonesia Di Era New Normal. LIKUID: Jurnal Ekonomi Industri Halal, 1(1).
-
Kristiyanti, M. (2012). Peran strategis usaha kecil menengah (UKM) dalam pembangunan nasional. Majalah Ilmiah Informatika, 3(1), 63-89.
-
laura Hardilawati, W. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi dan Ekonomika, 10(1), 89-98.
-
Narto, N., & HM, G. B. (2020). Penguatan Strategi Pemasaran Pudak di Tengah Pandemi Covid-19 untuk Meningkatkan Keunggulan Bersaing Usaha Mikro Kecil Menengah Kota Gresik. Jurnal INTECH Teknik Industri Universitas Serang Raya, 6(1), 48-54.
-
Pakpahan, A. K. (2020). Covid-19 Dan Implikasi Bagi Usaha Mikro, Kecil, Dan Menengah. Jurnal Ilmiah Hubungan Internasional, 59-64.
-
Ramadan, W. C., & Rosyidi, S. (2017). Perbandingan Norma Produksi Islam Dengan Produksi Pada Industri Bordir di Kecamatan Bangil (Studi Kasus Pada Perusahaan Faiza Bordir). Jurnal Ekonomi Syariah Teori dan Terapan, 4(9), 684.
-
Solikin, A., Fatchurahman, M., & Supardi, S. (2017). Pemimpin Yang Melayani Dalam Membangun Bangsa Yang Mandiri. Anterior Jurnal, 16(2), 90-103.
-
Suci, Y. R. (2017). Perkembangan UMKM (Usaha mikro kecil dan menengah) di Indonesia. Cano Ekonomos, 6(1), 51-58.
-
Thaha, A. F. (2020). Dampak covid-19 terhadap UMKM di Indonesia. BRAND Jurnal Ilmiah Manajemen Pemasaran, 2(1), 147-153.
-
Utama, D. D. T., & DARWANTO, D. (2013). Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Ekonomi Kreatif di Kota Semarang (Doctoral dissertation, Fakultas Ekonomika dan Bisnis).
-
Vicky, M. (2019). Evaluasi sistem informasi akuntansi proses produksi dan persediaan barang jadi pada pt. Astra nippon gasket indonesia (studi kasus pada PT. Astra Nippon Gasket Indonesia) (Doctoral dissertation, Universitas Darma Persada).
-
Wijayanti, R., & Mulyati, S. (2018). Rancangan Bangun Sistem Informasi Berbasis Web Untuk Memantau Produksi dan Kegiatan Antar Divisi di Agro Pantes Tbk. International Journal of Education, Science, Technology, and Engineering, 1(1), 1-15.
-
Yuniarti, D. (2018). Analisis Bauran Pemasaran Terhadap Keputusan Pembelian Produk Minuman (Survei pada konsumen Teh pucuk harum di CV Langgeng Jaya Sentosa Kabupaten Bojonegoro) (Doctoral dissertation, Universitas Bojonegoro).
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.