Published: 2024-04-20

Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen

DOI: 10.35870/emt.v8i2.2377

Meida Rachmawati
  • Meida Rachmawati: Affiliation name not available , Universitas Ngudi Waluyo , Indonesia
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Abstract

The purpose of this study is to evaluate the role that e-commerce plays in promoting growth and profitability in Indonesia's micro, small, and medium-sized enterprise (UMKM) sector. This study applies exploratory and exploratory research methods as well as strategies that support the role of e-commerce in advancing UMKM in Indonesia. The research results indicate that e-commerce has a positive impact on improving customer service quality and making it easier for customers to access product information provided by UMKM.

Keywords

Behavior ; E-Commerce ; MSMEs ; Consumers ; Transformation

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Rachmawati, M. (2024). Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen. Jurnal EMT KITA, 8(2), 695-700. https://doi.org/10.35870/emt.v8i2.2377
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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Meida Rachmawati
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Program Bisnis dan Manajemen Ritel, Universitas Ngudi Waluyo, Kabupaten Semarang, Provinsi Jawa Tengah, Indonesia

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