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Keywords: "Purchasing"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
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DOI:  10.35870/ijmsit.v2i2.812
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
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DOI:  10.35870/ijmsit.v5i1.3642
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

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Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
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DOI:  10.35870/ijmsit.v3i1.1077
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The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

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Edy Purwo Saputro: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 30-38
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DOI:  10.35870/ijmsit.v3i1.879
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Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories

Authors: Desy Yanti Anggreni, Sri Sarbini, Wahyoe Herlyana Dewi, Karjono, Samsul Hadi, Nurul Qomariah

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Desy Yanti Anggreni: Muhammadiyah University of Jember
Sri Sarbini: Muhammadiyah University of Jember
Wahyoe Herlyana Dewi: Muhammadiyah University of Jember
Karjono: Muhammadiyah University of Jember
Samsul Hadi: Muhammadiyah University of Jember
Nurul Qomariah: Muhammadiyah University of Jember
Pages: 47-53
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DOI:  10.35870/ijmsit.v3i1.943
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
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DOI:  10.35870/ijmsit.v6i1.6625
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products

Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah

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Rahmat Cahyo Dinarso: Universitas Muhammadiyah Jember
Dwi Aprilia Nurhaliza: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 346-350
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DOI:  10.35870/ijmsit.v4i2.2861
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A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers

Authors: Galih Pratama, Erlita Ridanasti

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Galih Pratama: Islamic University of Indonesia
Erlita Ridanasti: Islamic University of Indonesia
Pages: 266-279
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DOI:  10.35870/ijmsit.v3i2.1820
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
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DOI:  10.35870/ijmsit.v5i1.3801
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
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DOI:  10.35870/ijmsit.v5i2.5961
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Bridging the Intention–Behavior Gap in Organic Food Consumption: An Integrative Systematic Review of Emotion, Green Altruism, and Psychological Distance

Authors: Ari Apriani, Setyo Riyanto, Rina Astini, Mas Wahyu Wibowo

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Ari Apriani: Universitas Mercu Buana
Setyo Riyanto: Universitas Mercu Buana
Rina Astini: Universitas Mercu Buana
Mas Wahyu Wibowo: Universitas Mercu Buana
Pages: 246-257
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DOI:  10.35870/ijmsit.v6i1.6677
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