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Keywords: "Marketing strategies"

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
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DOI:  10.35870/ijmsit.v4i2.3140
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel

Authors: Satrio Sudarso

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Satrio Sudarso: University of Muhammadiyah Sidoarjo
Pages: 165-174
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DOI:  10.35870/ijmsit.v3i2.1411
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Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Authors: Sutomo

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Sutomo: Universitas Tangerang Raya
Pages: 330-338
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DOI:  10.35870/ijmsit.v3i2.1603
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
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DOI:  10.35870/ijmsit.v5i2.4642
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Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

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Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
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DOI:  10.35870/ijmsit.v5i1.3707
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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Abstract
Welfare Transformation Through Productive Business Empowerment: A Review of Khadijah 2 Orphanage Surabaya

Authors: Satrio Sudarso

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Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 24-36
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DOI:  10.35870/ijmsit.v4i1.1984
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector

Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah

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Nizar Fauzan: Khon Kaen University
Rita Kusumawati: Muhammadiyah University of Yogyakarta
Nursaadah Syahro Fitriyah: Chiang Mai University
Pages: 131-142
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DOI:  10.35870/ijmsit.v3i1.1300
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Abstract
International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
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DOI:  10.35870/ijmsit.v4i1.2682
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
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DOI:  10.35870/ijmsit.v5i1.3801
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The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Universitas Muhammadiyah Surakarta ,
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 459-470
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DOI:  10.35870/ijmsit.v4i2.2931
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Cluster of Foreign Tourists Using the K-Means Method Based on Arrival Data at I Gusti Ngurah Rai Airport (2018-2024)

Authors: Fahrur Rozy, Adika Setia Brata, Windy Lestari, Suci Rahmawati

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Fahrur Rozy: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Adika Setia Brata: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Windy Lestari: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Suci Rahmawati: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Pages: 362-370
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DOI:  10.35870/ijmsit.v5i2.5208
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
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DOI:  10.35870/ijmsit.v3i2.1491
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Abstract
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
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DOI:  10.35870/ijmsit.v3i2.1643
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