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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation
Authors: Fariz Irfandi, Agus Abdurrahman
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Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision
Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida
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The Impact of Brand on Purchasing Decisions
Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables
Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles
Authors: Achmad Jauhar Wiyoko, Ralina Transistari
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO
Authors: Rizki Juwita Sari, Anton Agus Setyawan
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City
Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)
Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari
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The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember
Authors: Deddy Dwi Purnomo, Anindya Restu Permana, Dedy Irawan, Nurul Qomariah
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The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products
Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah
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Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users)
Authors: Asep Agung Prastio, Erlita Ridanasti
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products
Authors: Rachmiani, Naufal Haidar Ahmada, Darusman
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers
Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms
Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan
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Digital Marketing Strategy in the Online Fashion Industry
Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani
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The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision
Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor
Authors: Willyan Sahetapy, Agustinus Biay, Rusdi
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City
Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal