Published: 2025-02-03
Studi Kelayakan Bisnis Pada UMKM French Fries Potacio Bliss di Kota Bandung
DOI: 10.35870/ljit.v3i1.3763
Downloads
Abstract
Potacio Bliss is designed to meet the market's needs for innovative and up-to-date high-quality snacks. French fries have great potential in the modern culinary industry as one of the most popular types of snacks in various circles. This article examines in-depth technical and production aspects, ranging from the selection of raw materials to the packaging stage, designed to ensure that the quality of products is maintained. The production stage starts from premium quality potato selection, standardized processing, to frying with modern technology to produce a perfect texture. This process is supported by innovations in topping and sauce variants that create a unique and attractive taste for consumers. By utilizing technology equipment and efficient production techniques, Potacio Bliss is able to present consistent products while optimizing its production scale. Through strict quality control and the use of environmentally friendly packaging, this business focuses not only on product quality but also on environmental sustainability. This study aims to provide technical guidance for snack business operators and identify strategic steps in increasing competitiveness in the market. In conclusion, innovation in technical aspects and production became a key factor in the success of French fries businesses such as Potacio Bliss in responding to modern market challenges.
Keywords
Studi Kelayakan Bisnis; Ekonomi dan Bisnis; Kentang Goreng; Potacio Bliss.
Article Information
This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 3 No. 1 (2025)
-
Section: Articles
-
Published: %750 %e, %2025
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: 10.35870/ljit.v3i1.3763
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Adhitya Muhdan Hadiyan Kamil
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung, Kota Bandung, Jawa Barat, Indonesia
Nilam Meylani
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung, Kota Bandung, Jawa Barat, Indonesia
Luqman Nur Zaman
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung, Kota Bandung, Jawa Barat, Indonesia
Youza Asthian
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung, Kota Bandung, Jawa Barat, Indonesia
Perwito Perwito
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung, Kota Bandung, Jawa Barat, Indonesia
-
Kasmir, S. E. (2015). Studi Kelayakan Bisnis: Edisi Revisi. Prenada Media.
-
Akbar, R. F., Praptono, B., & Dellarosawati, M. (2016). Analisis Kelayakan Pembukaan Outlet Kentang Goreng Mr Popo Di Bandung Ditinjau Dari Aspek Pasar, Aspek Teknis Dan Aspek Finansial. eProceedings of Engineering, 3(2).
-
Sari, D., Kurniawan, T., & Rachmawati, R. (2021). "Technological Adoption in SMEs: Enhancing Operational Efficiency." Journal of Business and Management Studies, 19(2), 213-220.
-
Christy Jacklin Gerung, Janjte Sepang dan Sjendry Loindong (2017), Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Nissan X-Trail pada PT. Wahana Wirawan Manado
-
Kevin, R. (2021). Analisis Kelayakan Usaha Makanan Kue Bolu Dari Bahan Kulit Pisang (Doctoral dissertation, Universitas Komputer Indonesia). Harahap, T. K., Prayuti, Y., Latianingsih, N., Damanik, A., Maheni, T., Farida, I., & Muhtar, M. H. (2023). Pengantar Ilmu Hukum. Penerbit Tahta Media.
-
Marpi, Y., Febrian, W. D., Sari, F. P., Tartiani, Y. A. T., Prahendratno, A., Tarmizi, A., & Karomah, N. G. (2023). Etika Bisnis. PT. Sonpedia Publishing Indonesia.
-
Made, I. (2020). Studi Kelayakan Bisnis dan Strategi Pengembangan Usaha. Jakarta: Mitra Wacana Media.
-
Khotimah, L. R., Kusuma, A. R., & Rahman, A. (2023). "Analisis Studi Kelayakan Bisnis untuk Meminimalkan Risiko dan Meningkatkan Keberhasilan Investasi." Jurnal Manajemen dan Bisnis, 10(2), 45-58.
-
Dian, S., et al. (2021). "Studi Kelayakan Bisnis dalam Perspektif Analisis Risiko dan Keberlanjutan." Jurnal Ekonomi dan Bisnis Indonesia, 16(3), 210-225.
-
Pratama, F., et al. (2019). "Evaluasi Aspek Kelayakan Bisnis untuk Mendukung Keberlanjutan Usaha." Jurnal Ilmu Manajemen dan Ekonomi Bisnis, 14(4), 150-165.
-
Arianton, A., et al. (2019). "Pendekatan Holistik dalam Studi Kelayakan Bisnis: Kajian terhadap Faktor-Faktor Penentu." Jurnal Ekonomi dan Bisnis Indonesia, 14(2), 98-112.
-
Wang, S., Zhang, J., & Liu, Y. (2021). "The Role of Digital Marketing in Consumer Decision Making: Evidence from Social Media." International Journal of Business Research, 19(4), 324-339.
-
Schiffman, L., & Kanuk, L. (2018). Consumer Behavior. Prentice Hall.
-
Tambunan, T. T. H. (2019). UMKM dan Pembangunan Ekonomi di Indonesia. Jakarta: UI Press.
-
Wardhana, S. (2022). Strategi Pengelolaan Risiko Usaha Kecil. Yogyakarta: Andi Publisher.
-
Nomor, U. U. (11). Tahun 2020 tentang Cipta Kerja (UU Ciptaker).
-
Windanastiti, A., Supriyadi, S., & Kurniawan, A. (2021). Analisis Sistem Pengelolaan Dan Perilaku Pedagang Dalam Mengelola Sampah Di Pasar Kamulan Kecamatan Durenan Kabupaten Trenggalek. Sport Science and Health, 3(12), 961-975.
-
Masturi, R., Kamran, M., Nugraha, A. A., & Adabi, M. I. (2024). EFEKTIFITAS PENERAPAN PERATURAN PEMERINTAH NOMOR 24 TAHUN 2018 TENTANG PELAYANAN PERIZINAN BERUSAHA TERINTEGRASI SECARA ELEKTRONIK PADA PELAYANAN TERPADU SATU PINTU KABUPATEN BANTAENG. Ius Civile: Refleksi Penegakan Hukum dan Keadilan, 8(2), 45-59.
-
Bate’e, A. T., Septian, D. L., Pradana, G., Krisanti, S. R., & Widodasih, R. W. K. (2024). Analisis Studi Kelayakan Bisnis Pada UMKM Ditinjau Dari Aspek Pasar Dan Pemasaran (Studi Kasus Sop Ayam Pak Mim Klaten Di Cikarang Selatan). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(1).
-
Jabarprov.go.id. (8 mei 2024). Pj Bupati Garut Ikuti Upacara Tanam Kentang Perdana Proyek Dataran Tinggi Tahun 2024, diakses pada 19 Desember 2024 dari https://jabarprov.go.id/berita/pj-bupati-garut-ikuti-upacara-tanam-kentang-perdana-proyek-dataran-tinggi-tahun-2024-13422
-
Pajak.com (2022). Apakah UMKM Perlu NPWP? Berikut Syaratnya, diakses pada 20 desember 2024 dari http://pajak.com/pajak/apakah-umkm-perlu-npwp-berikut-syaratnya/
-
alcleadershipmanagement.com. 5 Jenis Pelatihan Dan Pengembangan SDM Ini Meningkatkan Kinerja Anda, Yang Ke-5 Wajib Anda Ikuti!, diakses pada 20 Desember 2024 dari https://alcleadershipmanagement.com/pelatihan-pengembangan-sdm/
-
mekari.com (2023) 11 Jenis Cuti Karyawan Terbaru, Perusahaan Wajib Tahu!, diakses pada 20 Desember 2024 dari https://mekari.com/blog/jenis-cuti-karyawan/
-
idntimes.com (2022). 18 Pengertian Manajemen Sumber Daya Manusia Menurut Para Ahli, diakses pada 20 Desember 2024
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.