Published: 2021-08-11

KAJIAN STRATEGI PEMASARAN DALAM MENGHADAPI ERA DISRUPSI TEKNOLOGI DI MASA PANDEMI COVID 19 PADA KOPERASI SUSU KUD SARWA MUKTI

DOI: 10.35870/jpmn.v1i2.454

Wala Erpurini, Nur Alamsyah
Issue Cover

Downloads

Article Metrics
Share:

Abstract

This community service is carried out at KUD Sarwa Mukti which is a dairy cooperative. The purpose of this community service is to conduct a study of the marketing strategy used by this cooperative in the era of technological disruption during the covid-19 pandemic. The method used in this community service is a qualitative descriptive method. The participation of members of the “SARWA MUKTI†Village Unit Cooperative (KUD) is given formally which can assist in every decision making. In contributive participation, residents can make their contribution in the form of providing dairy milk or fresh milk which is regulated by the management of the Village Unit Cooperative (KUD) "SARWA MUKTI" itself which is taken from several villages. The Village Unit Cooperative (KUD) “SARWA MUKTI†only supplies factories such as PT. ULTRA JAYA. So that this activity is expected to provide an increase in production.

Keywords

marketing strategy ; era of technology disruption ; Covid-19 pandemic.

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Erpurini, W., & Alamsyah, N. (2021). KAJIAN STRATEGI PEMASARAN DALAM MENGHADAPI ERA DISRUPSI TEKNOLOGI DI MASA PANDEMI COVID 19 PADA KOPERASI SUSU KUD SARWA MUKTI. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 1(2), 40-46. https://doi.org/10.35870/jpmn.v1i2.454
Article Information

This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 1 No. 2 (2021)

  • Section: Articles

  • Published: %750 %e, %2021

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies

No author biographies available.

References
  • Sutikno, Bambang, et al. “HUBUNGAN KEARIFAN LOKAL TERHADAP PERAN KOPERASI SUSU MELALUI POTENSI EKONOMI DI KABUPATEN PASURUAN.†Jurnal Penelitian Ilmu Manajemen (JPIM), vol. 5, no. 2020, Universitas Islam Lamongan, 2020.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rayesa, Neza Fadia. “Analisis Kinerja Koperasi Susu Dengan Pendekatan Balanced Scorecard (BSC).†Jurnal Ekonomi Pertanian Dan Agribisnis, vol. 2, no. 2, 2018, pp. 138–46.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Yusdja, Yusmichad, and Rosmijati Sayuti. “Skala Usaha Koperasi Susu Dan Implikasinya Bagi Pengembangan Usaha Sapi Rakyat.†Jurnal Agro Ekonomi, vol. 20, no. 1, 2002, pp. 48–63.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Andriani, Debrina Puspita, et al. “Analisis Hasil Pelatihan Perancangan Kemasan Untuk Meningkatkan Kualitas Pada Koperasi Dan Paguyuban Susu Segar.†Prosiding SENIATI, 2019, pp. 201–09.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Tarigan, Zeplin Jiwa Husada. “PERANCANGAN PENJUALAN DAN PERENCANAAN PRODUKSI YANG TERINTEGRASI DENGAN MENERAPKAN TEKNOLOGI ENTERPRISE RESOURCES PLANNING (Studi Kasus Pada Perusahaan Furniture Consumer Good Dan Elektronik).†Jurnal Teknik Industri, vol. 7, no. 2, 2005, pp. 138–44.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Oktawulansari, Ika. Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Nasabah Di BMT Fajar Mulia Cabang Bandungan. IAIN Walisongo, 2012.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Oktaviana, Rachma Vita. “Strategi Pengembangan Primer Koperasi.†Jurnal Administrasi Publik, vol. 1, no. 2, 2013, pp. 257–64.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Akhmad, Khabib Alia. “Pemanfaatan Media Sosial Bagi Pengembangan Pemasaran UMKM (Studi Deskriptif Kualitatif Pada Distro Di Kota Surakarta).†Dutacom, vol. 9, no. 1, 2015, p. 43.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ansari, Iqbal Arbi, and Siska Nofrianti. Strategi Pemasaran Produk Koperasi Dalam Menembus Pasar Susu. IPB (Bogor Agricultural University).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Undang-undang Nomor 6 Tahun 1967 (Lembaran Negara Tahun 1967 Nomor 10, Tambahan Lembaran Negara Nomor 2824)
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Peraturan Pemerintah Nomor 16 Tahun 1977 (Lembaran Negara Tahun 1977 Nomor 21, Tambahan Lembaran Negara Nomor 3102).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Similar Articles

You may also start an advanced similarity search for this article.