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Keywords: "Marketplace"

Pengaruh Marketplace Maxim Terhadap Tingkat Penjualan Pada UMKM di Kota Gorontalo

Authors: Faradila Hajiku, Niswatin, Nilawaty Yusuf

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Faradila Hajiku: State University of Gorontalo
Niswatin: State University of Gorontalo
Nilawaty Yusuf: State University of Gorontalo
Pages: 1-9
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DOI:  10.35870/jemsi.v11i1.2594
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga

Authors: I Gede Bagus Swardana, Dewi Kusumasanthi

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I Gede Bagus Swardana: Institut Agama Hindu Negeri Gde Pudja Mataram
Dewi Kusumasanthi: Institut Agama Hindu Negeri Gde Pudja Mataram
Pages: 857-864
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DOI:  10.35870/jemsi.v12i1.6057
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Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Marketplace Shopee

Authors: Dwi Nita Aryani, Hartutik, Desi Derina Yusda, Ni Desak Made Santi Diwyarthi , Yanti Setianti

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Dwi Nita Aryani: STIE Malangkucecwara
Hartutik: Universitas Muhammadiyah Jakarta
Desi Derina Yusda: Universitas Mitra Indonesia
Ni Desak Made Santi Diwyarthi : Politeknik Pariwisata Bali
Yanti Setianti: Padjadjaran University
Pages: 2438-2443
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DOI:  10.35870/jemsi.v9i6.1664
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Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak

Authors: Auryn Latifa Anindya, Ridho Riadi Akbar

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Auryn Latifa Anindya: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 377-388
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DOI:  10.35870/jemsi.v11i1.3668
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Pengaruh Promosi, Kualitas Pelayanan, Dan Pengalaman Pembelian Terhadap Minat Beli Ulang Di Marketplace Lazada

Authors: Sarlina Tiur Maida Hutasoit, Arie Hendra Saputro

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Sarlina Tiur Maida Hutasoit: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 654-663
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DOI:  10.35870/jemsi.v10i1.2065
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Pengaruh Electronic Word Of Mouth (E-Wom), E-Service Quality Dan Online Customer Review Terhadap Keputusan Pembelian Pada Produk Ms-Glow Di Marketplace Shopee (Studi Pada Konsumen Ms Glow Indonesia Official Shop)

Authors: Mery Sri Rahayu, Arie Hendra Saputro, Erna Herlinawati

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Mery Sri Rahayu: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Erna Herlinawati: Universitas Indonesia Membangun
Pages: 100-108
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DOI:  10.35870/jemsi.v10i1.1768
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
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DOI:  10.35870/jemsi.v11i3.4094
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The Effect of Gamification in Loyalty Programs on the Loyalty of Marketplace User Using the Expectation-Confirmation Model (ECM)

Authors: Zunan Setiawan, Chevy Herli Sumerli A, Errie Margery, NYI Dewi Puspitasari, Alim Hardiansyah

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Zunan Setiawan: Universitas Ahmad Dahlan
Chevy Herli Sumerli A: Universitas Pasundan
Errie Margery: STIE Professional Manajemen College Indonesia
NYI Dewi Puspitasari: Institut Bisnis Global
Alim Hardiansyah: Institut Sains dan Teknologi Al Kamal
Pages: 596-601
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DOI:  10.35870/jemsi.v9i3.1117
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Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee

Authors: Petrus Mongol, Benni Purba, Anto Tulim, Purnaya Sari Tarigan , Endah Andriani PratiwI

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Petrus Mongol: STIE Eka Prasetya
Benni Purba: Universitas Quality Berastagi
Anto Tulim: Universitas Mikroskil
Purnaya Sari Tarigan : Universitas Mikroskil
Endah Andriani PratiwI: Universitas Jendral Achmad Yani
Pages: 749-755
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DOI:  10.35870/jemsi.v9i3.1132
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Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee)

Authors: Ane Lestari, Rama Chandra Jaya

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Ane Lestari: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 314-327
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DOI:  10.35870/jemsi.v11i1.3629
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Pengaruh Komunikasi Pemasaran, Kepercayaan dan Kepuasan Terhadap Loyalitas Pelanggan Pada Marketplace Shopee

Authors: Dwi Wahyono, Gregorius Jarot Windarto , Anto Tulim, Yayuk SuprihartinI , Taryana Taryana

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Dwi Wahyono: Univ. Abdul Aziz Lamadjido Palu
Gregorius Jarot Windarto : Affiliation name not available
Anto Tulim: Universitas Mikroskil
Yayuk SuprihartinI : Politeknik Penerbangan Indonesia Curug
Taryana Taryana: Politeknik Penerbangan Indonesia Curug
Pages: 1983-1990
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DOI:  10.35870/jemsi.v9i5.1510
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Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak

Authors: Betty Rahayu, D. Yadi Heryadi, Yulia Novita, Dahlia Nopelina Siallagan, Syamsulbahri

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Betty Rahayu: Universitas Darul Ulum Jombang
D. Yadi Heryadi: Siliwangi University
Yulia Novita: Universitas Islam Negeri Sultan Syarif Kasim Riau
Dahlia Nopelina Siallagan: Universitas Sisingamangaraja XII Tapanuli
Syamsulbahri: Al Madinah International University
Pages: 1908-1912
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DOI:  10.35870/jemsi.v9i5.1509
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Pengaruh Harga, Promosi, dan E-Service Quality Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Marketplace Lazada Di Kota Bandung)

Authors: Sifa Fauziah, Siti Sarah

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Sifa Fauziah: Universitas Indonesia Membangun
Siti Sarah: Affiliation name not available
Pages: 2481-2490
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DOI:  10.35870/jemsi.v10i4.2659
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The Influence of Country of Origin, Advertising Campaign, and Brand Ambassador on Customers Purchase Intention in Digital Marketplace Official Site

Authors: Luh Komang Candra Dewi, Sherry Adelia, I Gede Anindya Perdana Putra, Helmi Ali, Musran Munizu

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Sherry Adelia: Universitas Muhammadiyah
I Gede Anindya Perdana Putra: Universitas Triatma Mulya
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi
Musran Munizu: Hasanuddin University
Pages: 1216-1220
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DOI:  10.35870/jemsi.v9i4.1274
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
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DOI:  10.35870/jemsi.v12i1.5918
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Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah

Authors: Imron Natsir, Sulaiman Efendi Siregar, Eny Triastuti, Parmini, Ratna Yuliastuti

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Imron Natsir: Universitas PTIQ Jakarta
Sulaiman Efendi Siregar: UIN Syahada Padangsidimpuan
Eny Triastuti: STIE Kalpataru Cibinong Bogor
Parmini: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Ratna Yuliastuti: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Pages: 1622-1629
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DOI:  10.35870/jemsi.v11i3.4162
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Pengaruh Kualitas Produk, Pengalaman Pelanggan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Marketplace Shopee Di Kota Bandung)

Authors: Sri Meilani, Arie Hendra Saputro

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Sri Meilani: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 16-31
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DOI:  10.35870/jemsi.v11i1.3466
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Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers

Authors: Frans Sudirjo, Silvia Ekasari, Bahtiar Efendi, Luh Komang Candra Dewi, Muhammad Asir

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Frans Sudirjo: a:1:{s:5:"en_US";s:36:"Universitas 17 Agustus 1945 Semarang";}
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Bahtiar Efendi: Universitas Sains Al-Qur'an
Luh Komang Candra Dewi: Universitas Triatma Mulya
Muhammad Asir: Politeknik Lembaga Pendidikan dan Pengembangan Profesi
Pages: 129-135
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DOI:  10.35870/jemsi.v10i1.2160
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