Published: 2025-02-01

Pengaruh Marketplace Maxim Terhadap Tingkat Penjualan Pada UMKM di Kota Gorontalo

DOI: 10.35870/jemsi.v11i1.2594

Faradila Hajiku, Niswatin, Nilawaty Yusuf
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Abstract

This study aims to analyze the effect of the use of the Maxim marketplace application on the level of sales of MSMEs in Gorontalo City. This study uses a quantitative method using the SmartPLS 4 application. The population of this study were culinary MSMEs in Gorontalo City, who collaborated with the Maxim marketplace and the sample of this study was 90 using the Slovin technique. In this study, the data collection techniques used were observation, interviews and questionnaires. The results of this study indicate that the Maxim Marketplace has an effect on the level of sales of culinary MSMEs in Gorontalo City. This is because the results of the hypothesis test on the Maxim Marketplace variable show that the significant value is smaller than the partial results which indicate that the Maxim Marketplace has an effect on the level of sales with positive results, so the hypothesis is accepted. These results show that the use of the Maxim Marketplace as a marketing tool provides many advantages and benefits for both business actors and consumers, namely saving more time and money, easier to control the business, and having a wider reach in business competition in the global market.

Keywords

Marketplace ; Maxim ; UMKM

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How to Cite

Hajiku, F., Niswatin, & Yusuf, N. (2025). Pengaruh Marketplace Maxim Terhadap Tingkat Penjualan Pada UMKM di Kota Gorontalo. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(1), 1-9. https://doi.org/10.35870/jemsi.v11i1.2594
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 1 (2025)

  • Section: Articles

  • Published: %750 %e, %2025

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Author Biographies
Faradila Hajiku
Google Scholar ResearchGate ORCID

Jurusan Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo, Provinsi Gorontalo, Indonesia.

Niswatin
Google Scholar ResearchGate ORCID

Jurusan Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo, Provinsi Gorontalo, Indonesia.

Nilawaty Yusuf
Google Scholar ResearchGate ORCID

Jurusan Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo, Provinsi Gorontalo, Indonesia.

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