Published: 2024-04-01

Pengaruh Produk, Promosi Dan Physical Evidence Terhadap Kepuasan Konsumen (Studi Kasus Restoran Youwie Palembang)

DOI: 10.35870/jemsi.v10i2.2341

Septian Agung Rizky, Mohammad Kurniawan DP, Yeni

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh produk, promosi, dan physical evidence secara parsial dan simultan terhadap kepuasan konsumen pada Restoran Youwie Palembang. Penelitian ini menggunakan metode analisis kuantitatif. Sampel yang digunakan pada penelitian adalah sebanyak 96 responden. Data yang diperoleh dalam penelitian ini melalui penyebaran kuesioner kepada costomer Restoran Youwie Palembang. Teknik analisis data menggunakan analisis linear berganda, dengan uji t dan uji F. Sedangkan untuk melihat sejauh mana keakurasian dan kelayakan alat intrumen variabel penelitian digunakan uji validitas dan reabilitas pada SPSS versi 23. Hasil analisis uji t penelitian ini memperoleh nilai signifikan prodok sebesar 0,045 > 0,05 untuk variabel promosi sebesar 0,002yang berarti secara parsial produk, promosi, dan physical evidence berpengaruh positif dan signifikan terhadap kepuasan konsumen Restoran Youwie Palembang. Hasil analisis uji F dan koefisien determinasi menunjukkan bahwa secara simultan produk, promosi, dan physical evidence memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen Restoran Youwie Palembang sebesar 58,7% (Sig.F 0,000<0,05). Hal ini menunjukkan bahwa semakin baik produk, promosi, dan physical evidence maka akan semakin tinggi pula kepuasan konsumen yang dihasilkan oleh Restoran Youwie Palembang.

Keywords

No keywords available.

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Rizky, S. A., Mohammad Kurniawan DP, & Yeni. (2024). Pengaruh Produk, Promosi Dan Physical Evidence Terhadap Kepuasan Konsumen (Studi Kasus Restoran Youwie Palembang). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 1419-1426. https://doi.org/10.35870/jemsi.v10i2.2341
Issue Cover

Downloads

Article Metrics

If the link doesn't work, copy the DOI or article title for manual search (API Maintenance).

Share:
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: April 1, 2024

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies

No author biographies available.

References
  • Amir Hamzah S., Zuriani Ritonga Susana, And Elvina Desmawati Hasibuan. "Pengaruh Kualitas Produk, Harga, Cita Rasa Dan Promosi Terhadap Kepuasan Konsumen Di Rumah Makan Mbak Siti." Journal Economy And Currency Study (JECS) 3.1 (2021): 22-33.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Anang Firmansyah. 2019. Pemasaran produk dan merek, cetakan pertama, penerbit Qiara Media, Jawa timur.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Anang, M. Firmansyah dan Mochamad Mochklas. 2018. The Effect of Interaction, Physical Environment and Quality of Results on the Loyality of athletic club in Surabaya. Saudi Journal of Business and Management Studies 3(3): 205-211.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ananta Ilham, and Djawoto Djawoto. "Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Dk 26)." Jurnal Ilmu dan Riset Manajemen (JIRM) 12.9 (2023).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Arianto, N., Kurniawan, F. (2021). Pengaruh Kualitas Pelayanan dan Promosi Terhadap Loyalitas dengan Kepuasan Sebagai Variabel Intervening (Studi Home Industri Produk Pakaian Sablon & Bordir). Jurnal Pemasaran Kompetitif. 4(2) : 254-268.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ciciek Adhias Putri, And Juni Trisnowati. "Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Di Rumah Makan SFA Steak & Resto Karanganyar." Surakarta Management Journal 3.1 (2021): 11-19.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fahimah, Mar’atul, Ismawati, Ninik. "Pengaruh People, Process Dan Physical Evidence Terhadap Kepuasan Konsumen Wedding Organizer Di Masa Pandemi Covid-19." Jpekbm (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis Dan Manajemen) 5.1 (2021): 51-64.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fajaryanti, Ricca Yulia. Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Pada Kepuasan Konsumen Pt. Maspion Surabaya. Diss. Stie Mahardhika Surabaya, 2019.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fauzia Rukmana, Deby Rita Karundeng, and Moh Afan Suyanto. "Analisis Citra Merek, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen (Survey Pengunjung Kopi Dari Hati Marisa)." Jurnal Pendidikan Dan Kewirausahaan 10.1 (2022): 86-104.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Gusti Alit Suputra Sukarsih, And Ni Kadek Oni, And Gusti Alit Suputra. "Pengaruh Kualitas Pelayanan, Harga, Lokasi Dan Promosi Terhadap Kepuasan Konsumen Di Restoran Habitat Ubud." Widyaamrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata 1.3 (2021): 861-872.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hurriyati, R. (2019). Bauran Pemasaran & Loyalitas Konsumen. Bandung: Alfabeta.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Iis Maulidah, Joko Widodo, And Mukhamad Zulianto. "Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Rumah Makan Ayam Goreng Nelongso Jember." JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial 13.1 (2019): 26-29.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Surabaya: Unitomo Press.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • M. Kurniawan, & S. K. Hildayanti, (2019). Analisis Citra Merek, Harga, Pelayanan, Dan Promosi Terhadap Kepuasan Konsumen Di Kota Palembang (Studi Kasus Konsumen Grab). Jurnal Ecoment Global, 4(2), 86-102.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Mohammad Ubait, Feti Fatimah, and Yohanes Gunawan. "Analisis Pengaruh Kualitas Pelayanan, Physical Evidence Dan Kepercayaan Terhadap 81 Kepuasan Konsumen Pada Salon Sheama Glenmore Kabupaten Banyuwangi." Jurnal Penelitian Ilmu Sosial dan Eksakta 1.2 (2022): 85-97.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ni Kadek Oni, And Gusti Alit Suputra. "Pengaruh Kualitas Pelayanan, Harga, Lokasi Dan Promosi Terhadap Kepuasan Konsumen Di Restoran Habitat Ubud." Widyaamrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata 1.3 (2021): 861-872.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright

Copyright and Licensing Agreement

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

  • Authors retain full copyright of their work
  • Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
  • This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Most read articles by the same author(s)