Published: 2023-10-03

Pengaruh Orientasi Kewirausahaan Dan Kreativitas Terhadap Kinerja Pemasaran Pada Pedagang Pakaian Jadi Di Kecamatan Ulee Kareng Kota Banda Aceh

DOI: 10.35870/jemsi.v9i5.1584

Aqil Maulana, Erlinda, Said Firdaus
Issue Cover

Downloads

Article Metrics
Share:

Abstract

Tujuan Penelitian ini adalah untuk menguji dan menganalisi pengaruh orientasi kewirausahan terhadap kinerjapemasaran pada pedagangpakaianjadi di Kecamatan Ulee Kareng Kota Banda Aceh, Untuk menguji dan menganalisi pengaruh kreativitas terhadap kinerja pemasaran pada pedagang pakaian jadi di Kecamatan Ulee Kareng Kota Banda Aceh, Untuk menguji dan menganalisi pengaruh orientasi kewirausahaan dan kreativitas terhadap kinerja pemasaran pada pedagang pakaian jadi di Kecamatan Ulee Kareng Kota Banda Aceh. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan desain asosiatif kausal. Objek pennelitian ini adalah pedagang pakaian jadi di Kecamatan Ulee Kareng Kota Banda Aceh sebanyak 92 orang. Hasil penelitian menunjukkan bahwa orientasasi kewirausahaan berpengaruh positif terhadap kinerja pemasaran. Kreativitas berpengaruh positif terhadap kinerja pemasaran. Orientasasi kewirausahaan dan kreativitas berpengaruh positif terhadap kinerja pemasaran.

Keywords

No keywords available.

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Maulana, A., Erlinda, & Firdaus, S. (2023). Pengaruh Orientasi Kewirausahaan Dan Kreativitas Terhadap Kinerja Pemasaran Pada Pedagang Pakaian Jadi Di Kecamatan Ulee Kareng Kota Banda Aceh. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(5), 2301-2309. https://doi.org/10.35870/jemsi.v9i5.1584
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 5 (2023)

  • Section: Articles

  • Published: %750 %e, %2023

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies

No author biographies available.

References
  • Arikunto, Suharsimi, (2019), Prosedur Penelitian: Suatu Pendekatan Praktik, Jakarta: Rineka Cipta.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Astuti, Indah Yuni, (2022), Orientasi Pasar Dan Orientasi Kewirausahaan Dalam Mempengaruhi Kinerja Pemasaran Di Masa Pandemi Covid-19, Journal Of Management SME’s, Vol. 15, No. 2.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Akhdan, F. S. (2020). Pengaruh Kreativitas Dan Inovasi Terhadap Kinerja Usaha Pada Himpunan Pengusaha Mebel Pasundan Cimahi, Doctoral Dissertation, Univer sitas Komputer Indonesia.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Abbas, D. (2018). Pengaruh Modal Usaha, Orientasi Pasar, Dan Orientasi Kewirausahaan Terhadap Kinerja Ukm Kota Makassar. Jurnal Minds: Mana jemen Ide & Inspirasi, Vol. 5, No. 1.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Anggraini, D. (2022). Pengaruh Orientasi Pasar, Orientasi Pembelajaran, dan Inovasi Terhadap Kinerja Bisnis Melalui Orientasi Kewirausahaan Pada UKM Sektor Makanan di Desa kolam. Jurnal Ekonomi Bisnis Digital, Vol. 5, No. 3.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Danny, Fernando Gho, (2020), Pengaruh Orientasi Kewirausahaan dan Kapasitas Inovasi terhadap Kesuksesan Proyek pada Bidang Fashion, Jurnal Manajerial dan Kewirausahaan, Vol. 2, No. 3.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • E-issn, V. N. P., Konsumen, P. K., Merek, C., Norma, A., Popilin, S., & Azizah, N. (2022). Reslaj : Religion Education Social Laa Roiba Journal Instagram @ wardahbeauty di Surabaya Reslaj : Religion Education Social Laa Roiba Journal, Vol. 4, No. 6.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fahmi, Irham, (2020), Manajemen Kinerja, Teori dan Aplikasi, Bandung: Alfabeta.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hamdi, M., (2019), Pengaruh Orientasi Pasar Dan Kreativitas Strategi Pemasaran Terhadap Kinerja Pemasaran Ukm Kerajinan Rotan Dan Ketak Desa Beleka Kecamatan Praya Timur, Skripsi, Ekonomi Dan Bisnis Islam Universitas Islam Negeri (UIN) Mataram.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ningrum, Shintia, (2020), Pengaruh inovasi Produk, Keunggulan Bersaing, dan Strategi Pemasaran Terhadap Kinerja Pemasaran, Jurnal Mutiara Manajemen, Vol. 5 No. 2.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Feriyansyah, Ahmad, (2023), Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha Kecil dan Menengah (Studi Kasus Usaha Makanan Ringan di Kota Pagar Alam), Journal Ekombis Review, Vol. 11, No. 1.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, Herliliana, (2021) Pengaruh Kreativitas Dan Inovasi Terhadap Kepuasan Konsumen Pada Habitat Coffee Medan, Skripsi, Fakultas Ekonomi Dan Bisnis Universitas Medan Area Medan.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Huda, I. U., Karsudjono, A., & Maharani, P. N. (2020). Pengaruh Orientasi Kewirausahaan Dan Inovasi Produk Terhadap Kinerja Usaha Kecil Menengah Dengan Variabel Intervening Keunggulan Bersaing (Studi Pada Ukm Di Banjarmasin). Jurnal Mitra Manajemen, Vol. 4, No. 3.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kanaidi dan Kurniawan. (2014). Analisis Customer Relationship Management.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Manambing, A., Mandey, S., & Tielung, M. V. . (2018). Analisis Pengaruh Orientasi Pasar Dan Keunggulan Bersaing Terhadap Kinerja Pemasaran ( Studi Kasus Umkm Kuliner Tinutuan Di Manado). Jurnal EMBA, Vol. 6, No. 4.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Mani, J. (2018), Pengaruh Nilai Pelanggan Dan Citra Merek Terhadap Kinerja Pemasaran. Jurnal Mandiri, Vol. 2, No. 2.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Merakati, I., Rusdarti, & Wahyono. (2017). Pengaruh Orientasi Pasar,Inovasi, Orientansi Kewirausahaan melalui Keunggulan Bersaing Terhadap Kinerja Pemasaran, Journal of Economic Education, Vol. 6, No. 2.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Nizam, M., Mufidah, E., & Fibriyani, V. (2020). Pengaruh Orientasi Kewirau sahaan Inovasi Produk & Keunggulan Bersaing Terhadap Pemasaran UMKM. Jurnal EMBA, Vol. 5, No. 2.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sulaiman, Siti Bilqis, (2023), Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Keunggulan Bersaing Terhadap Kinerja Pemasaran Umkm (Studi Pada Pelaku Usaha Kuliner Kecamatan Bandar Sribhawono, Lampung Timur), Skripsi, Ilmu Administrasi Bisnis Unila.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Susanto, Suhariadi, (2022), Pengaruh Kreativitas dan Inovasi Terhadap Keberhasilan Usaha Percetakan di Sampit. Jurnal Penerapan Ilmu Manajemen dan Kewirausahaan, Vol, 7, No. 1.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Syukron, M. Z., & Ngatno, N. (2020). Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Inovasi Produk dan Keunggulan Bersaing UMKM Jenang di Kabupaten Kudus. Jurnal Administrasi Bisnis, Vol. 5, No. 4.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Widodo, T. (2013). Studi Tentang Peranan Unit Pasar Dalam Pengelolaan Sampah Di Pasar Merdeka Samarinda. Jurnal Admanistrasi Negara, Vol. 1, No. 1.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sugiyono, (2019), Metodelogi Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sarwono, Jonathan, (2018), Metode Penelitian Kuantitatif & Kualitatif, Yogyakarta; Graha Ilmu.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Tjiptono, Fandy, (2018), Strategi Pemasaran, Edisi Ketiga, Cetakan Keempat, Yogyakarta: Bayu Medi Publishing.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads