Published: 2024-08-10
Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method
DOI: 10.35870/ijsecs.v4i2.2581
Kharisma Nur Devyanti, Hafiz Fadli Faylasuf, Rafi Hilal Zahir, Amata Fami, Bontisesari Wahyoedi
Abstract
This study aimed to develop an engaging Instagram feed design to enhance visitor participation at the Cultural Arts Week event. The research employed a case study method with a qualitative approach. The sample consisted of 16 respondents, including the chief executive of Cultural Arts Week, 2 computer experts, 2 graphic design experts, and 11 visitors to the event, all of whom were students at the IPB Vocational School. The effectiveness of the design was assessed using the EPIC method, which evaluates Empathy, Persuasion, Impact, and Communication. The results indicated a score of 4.25 for Empathy, 4.1 for Persuasion, 4.12 for Impact, and 4.27 for Communication, yielding an overall EPIC Rate of 4.18.
Keywords
Instagram ; Canva ; EPIC Model
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Article Information
This article has been peer-reviewed and published in the International Journal Software Engineering and Computer Science (IJSECS). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 4 No. 2 (2024)
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Section: Articles
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Published: August 10, 2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ijsecs.v4i2.2581
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Kharisma Nur Devyanti
Software Engineering Technology Study Program, Faculty of Vocational School, IPB University, Bogor City, West Java Province, Indonesia
Hafiz Fadli Faylasuf
Software Engineering Technology Study Program, Faculty of Vocational School, IPB University, Bogor City, West Java Province, Indonesia
Rafi Hilal Zahir
Software Engineering Technology Study Program, Faculty of Vocational School, IPB University, Bogor City, West Java Province, Indonesia
Amata Fami
Software Engineering Technology Study Program, Faculty of Vocational School, IPB University, Bogor City, West Java Province, Indonesia
Bontisesari Wahyoedi
Software Engineering Technology Study Program, Faculty of Vocational School, IPB University, Bogor City, West Java Province, Indonesia
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