Published: 2026-04-01

Feasibility Study Usaha Gerai Umah Oleh-Oleh Bagansiapiapi Binaan PT PHR dan Polbeng: Peluang, Tantangan, dan Strategi Pengembangan

DOI: 10.35870/emt.v10i2.5686

Muhammad Arif, Muhammad Ridho Nosa
  • Muhammad Arif: Politeknik Negeri Bengkalis
  • Muhammad Ridho Nosa: Politeknik Negeri Bengkalis
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Abstract

This study aims to evaluate the feasibility of the Bagansiapiapi Home Souvenir Shop, a business under the auspices of PT Pertamina Hulu Rokan (PHR) and Bengkalis State Polytechnic (POLBENG). Using qualitative and quantitative approaches, the study examined market, technical, managerial, financial, legal, and social aspects. The results indicate that this business is feasible in terms of market opportunities, community support, and financial prospects, despite challenges in digital marketing, product innovation, and managerial capacity. Recommended strategies include strengthening branding, digital promotion, product standardization, and increasing the capacity of MSMEs.

Keywords

Feasibility Study ; Msmes ; Creative Economy ; Strategy

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Arif, M., & Nosa, M. R. (2026). Feasibility Study Usaha Gerai Umah Oleh-Oleh Bagansiapiapi Binaan PT PHR dan Polbeng: Peluang, Tantangan, dan Strategi Pengembangan. Jurnal EMT KITA, 10(2), 588-593. https://doi.org/10.35870/emt.v10i2.5686
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2026)

  • Section: Articles

  • Published: %750 %e, %2026

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Author Biographies
Muhammad Arif
Google Scholar ResearchGate ORCID

Politeknik Negeri Bengkalis, Kecamatan Bengkalis, Kabupaten Bengkalis, Provinsi Riau, Indonesia.

Muhammad Ridho Nosa
Google Scholar ResearchGate ORCID

Politeknik Negeri Bengkalis, Kecamatan Bengkalis, Kabupaten Bengkalis, Provinsi Riau, Indonesia.

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