Published: 2022-02-13

Aktivitas Komunikasi Pemasaran Melalui Akun Instagram (Studi Pada Staff dan Pengelola Akun Pelindo Daya Sejahtera)

DOI: 10.35870/emt.v6i1.556

Marissa ono Damayanti, Widiya Yutanti
  • Marissa ono Damayanti: Universitas Muhammadiyah Malang , Indonesia . image/svg+xml
  • Widiya Yutanti: Universitas Muhammadiyah Malang , Indonesia . image/svg+xml
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Abstract

In the current modern era and in the midst of the complicated Covid-19 pandemic, every company is required to think creatively and innovatively where social media plays an important role in marketing communication activities, one of which is Instagram social media as a way to carry out Marketing Communication Activities. By using a qualitative approach with the type of descriptive research. And using interview data collection techniques, documentation, and literature study. Supported by a planning theory approach which is one of the models for compiling messages to achieve the goals of marketing communications. It can be concluded that better marketing communication is carried out by utilizing the 4P Marketing mix principle through Instagram social media, it will also have an impact on the effectiveness of promotions and the targets of managers and staff will be met.

Keywords

Outsourcing ; Public Relations ; Qualitative

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How to Cite

Damayanti, M. ono, & Yutanti, W. (2022). Aktivitas Komunikasi Pemasaran Melalui Akun Instagram (Studi Pada Staff dan Pengelola Akun Pelindo Daya Sejahtera). Jurnal EMT KITA, 6(1), 169-176. https://doi.org/10.35870/emt.v6i1.556
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 6 No. 1 (2022)

  • Section: Articles

  • Published: %750 %e, %2022

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Author Biographies
Marissa ono Damayanti
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Malang, Kota Malang, Provinsi Jawa Timur, Indonesia

Widiya Yutanti
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Malang, Kota Malang, Provinsi Jawa Timur, Indonesia

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