Published: 2024-01-30
Analisis Faktor Harga dan Mutu dalam Keputusan Pembelian Konsumen terhadap Sepeda Motor Listrik GESITS di Indonesia
DOI: 10.35870/emt.v8i1.2156
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Abstract
In the development of the electric motorbike industry in Indonesia, this research focuses on the influence of price and quality on vehicle purchasing decisions, especially Gesits electric motorbikes. Manufacturers, facing fierce competition, continue to improve product quality, price and design to meet consumer needs. By involving 52 respondents (25% of the population of 207 units sold), this study exceeds the recommended minimum sample size. The results of multiple linear regression analysis show that price and quality factors have a significant correlation and strongly influence Gesits purchasing decisions. This research contributes to understanding the purchasing factors of electric motorbikes, providing strategic insight for manufacturers in improving quality and pricing.
Keywords
Price ; Quality ; Purchase ; Electric Motorbike ; Gesits Brand
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 1 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i1.2156
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Achmad Maezar Bayu Aji
Program Studi Sistem Informasi, Fakultas Teknologi Informasi, Universitas Nusa Mandiri, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia
Alfian Firmansyah
Program Studi Manajemen Bisnis Syariah, Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Putera Bangsa Tegal, Kabupaten Tegal, Provinsi Jawa Tengah, Indonesia
Stelly Julia Macpal
Program Studi Ekonomi Pembangunan, STIE Bukit Zaitun Sorong, Kota Sorong, Provinsi Papua Barat, Indonesia
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