Published: 2023-10-20
Implementation of the Business Model Canvas Strategy for MSMEs in Karanganyar Regency
DOI: 10.35870/emt.v7i4.1625
Downloads
Abstract
MSMEs in Indonesia contribute to national income with significant growth from year to year. The role of government, both central and regional, is very necessary in mentoring programs for MSMEs, from various aspects of development such as improving product quality, price competition, business management, marketing, financial management, and developing the quality of human resources. The Karanganyar Central Statistics Agency (BPS) stated that approximately 60% of MSMEs are developing significantly and making a lot of contributions to the surrounding community but their business performance is still low. The aim of this research is to describe research on the Implementation of the Business Model Canvas in MSMEs in Karanganyar Regency. The number of MSMEs that are developing after the Covid 19 pandemic has the impact of continuing to grow but their business performance is still low. Therefore, the author is very interested in raising the theme of Implementing the Canvas Model Business Strategy in Efforts to Sustain MSMEs in the future. This research method uses a descriptive qualitative method and tends to use qualitative research. In this study, a purposive sampling technique was used to determine respondents who could be selected as samples. The data source that will be used is primary data with interviews assisted using questions via a questionnaire delivered directly. The questionnaire contains closed questions where in answering them the researcher provides guidance and assistance, if someone experiences difficulties, they will get direction. Respondents will be taken from business actors in Karanganyar Regency, totaling 21 respondents from UKM circles. A persuasive approach will be taken to obtain the necessary data. The findings in this research are that business actors were able to survive during the pandemic by implementing the Business Model Canvas strategy even though they had not yet 100 percent conceptualized this strategy in their business
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 7 No. 4 (2023)
-
Section: Articles
-
Published: %750 %e, %2023
-
License: CC BY 4.0
-
Copyright: © 2023 Authors
-
DOI: 10.35870/emt.v7i4.1625
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Imfrianti Augtiah
Program Studi Business Digital, Universitas Muhammadiyah Karanganyar, Kabupaten Karanganyar, Provinsi Jawa Tengah, Indonesia
Muhammad Yusuf Ariyadi
Program Studi Business Digital, Universitas Muhammadiyah Karanganyar, Kabupaten Karanganyar, Provinsi Jawa Tengah, Indonesia
Rauhulloh Ayatulloh Khomeini Bintang
Program Studi Business Digital, Universitas Muhammadiyah Karanganyar, Kabupaten Karanganyar, Provinsi Jawa Tengah, Indonesia
-
Faizin, R., Darmansyah, D., & Darnila, Y. (2022). PERENCANAAN MODEL BISNIS GREENHOUSE DI KABUPATEN ACEH TENGAH MENGGUNAKAN METODE BUSINESS MODEL CANVAS. Jurnal Pertanian Agros, 24(3), 1147-1155.
-
Fuad, F. I., Kadang, J., & Syarifuddin, I. (2023). Implementasi Business Model Canvas (Bmc) Dalam Perencanaan Strategi Pemasaran Toreko. Jurnal Ekonomi, Bisnis dan Manajemen, 2(1), 102-113. DOI: https://doi.org/10.58192/ebismen.v2i1.656.
-
Hutamy, E. T., Marham, A., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z. Jurnal Bisnis dan Pemasaran Digital, 1(1), 1-11. DOI: https://doi.org/10.35912/jbpd.v1i1.453.
-
Khoiriyah, M., & Nurohman, D. (2022). Strategi Pengembangan Usaha Mikro Melalui Metode Bisnis Model Canvas pada Pengrajin Ban Bekas Di Tulungagung. Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam, 6(02), 281-298. DOI: http://dx.doi.org/10.30868/ad.v6i02.2356.
-
Novalia, N., Pandini, I. C., & Fransisca, Y. STRATEGI PENGEMBANGAN BISNIS MELALUI PENDEKATAN BUSINESS MODEL CANVAS PADA ONLINE SHOP. MANNERS, 3(1), 15-23.
-
Sugiyono Prof, D. (2011). Metode Penelitian Kuantitatif Kualitatif dan R&D. Intro (PDFDrive). pdf. Bandung Alf, 143.
-
Sukarno, B. R., & Ahsan, M. (2021). Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas. Jurnal Manajemen Dan Inovasi (MANOVA), 4(2), 51-61. DOI: https://doi.org/10.15642/manova.v4i2.456.
-
Tiawan, T., Artana, M., Putra, I. G. J. E., & Hafifah, L. L. (2023). Analisis Hybrid Bisnis Model Pada Startup di Indonesia. Jurnal Fokus Elektroda: Energi Listrik, Telekomunikasi, Komputer, Elektronika dan Kendali), 8(1), 56-61.
-
Tiffany, E., Yulyanti, L. C. W., Vincent, V., & Malinda, M. (2022, April). Penerapan Strategi Business Model Canvas Dalam Upaya Pengembangan Bisnis Umkm Cocinero Di Situasi Setelah Pandemi Covid-19. In Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) (Vol. 1, pp. 122-129). DOI: https://doi.org/10.36441/snpk.vol1.2022.28.
-
Widyayanti, E. R., & Insiatiningsih, I. Penerapan Strategi Business Model Canvas (BMC) Dalam Upaya Bertahan Hidup UMKM Dimasa Pandemi Covid-19 Di Daerah Istimewa Yogyakarta. Prosiding Semnas STIE Widya Wiwaha 277–97.
-
Yuliani, N., Tunafiah, H., Sampurnaningsih, S. R., Andriani, J., & Erawati, D. (2022). Analisis Penerapan Strategi Business Model Canvas (BMC) Pada Komunitas Kuliner STII-OK OCE Untuk Tumbuh Dan Bangkit Lebih Kuat Di Era Digitalisasi. IKRAITH-EKONOMIKA, 5(3), 148-160. DOI: https://doi.org/10.37817/ikraith-ekonomika.v5i3.2450.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.