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Keywords: "Consumer behavior"

Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
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DOI:  10.35870/ijmsit.v5i1.3801
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Store Atmosphere Analysis Moderates the Effect of Food and Beverage Quality and Service Quality on Consumer Satisfaction at Atlas Coffee and Bike in Pekanbaru City

Authors: Widya Handayani, Irham Fahmi, Sayed Mahdi, Zulfadli

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Widya Handayani: Riau University
Irham Fahmi: Syiah Kuala University
Sayed Mahdi: Syiah Kuala University
Zulfadli: Syiah Kuala University
Pages: 32-36
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DOI:  10.35870/ijmsit.v2i2.774
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Abstract
Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
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DOI:  10.35870/ijmsit.v3i2.1541
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers

Authors: Galih Pratama, Erlita Ridanasti

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Galih Pratama: Islamic University of Indonesia
Erlita Ridanasti: Islamic University of Indonesia
Pages: 266-279
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DOI:  10.35870/ijmsit.v3i2.1820
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